Tales of Two Beverages: Bai Is Flying High
Ben Weiss has grown a soft drink company from a home office startup to a nationwide empire, all by finding a use for something...
Informed by Lessons from Bot, A New Snack Product Is Born
Cricket and Brian Allen are partners at work and at home. Having started a business together, Bot Beverages, selling a flavored water for children,...
When Presenting Your Brand, Be Prepared . . .
First impressions are formed within 30 seconds of meeting. Tamara Jacobs, founder and CEO of Tamara Jacobs Communications Inc., forms hers in the first...
. . . But Don’t Sound Rehearsed
The fact that Tamara Jacobs, the image consultant I interviewed for the article above, had been a judge for the Miss America pageant several...
Much Scrutiny for a Simple Handshake
How important is your handshake? If you are meeting image consultant Tamara Jacobs, it could be pretty important: She says she forms a first...
Image Advice from 2013
Thomas McAteer loves to put on a show. An expert in theater, McAteer is a master of creating an illusion for an audience. His...