Health Watch
In a talk that focuses on the hazards found in common household cleaning products, Deirdre Imus, above, will present “Greening the Cleaning” at Mercer...
Drug Marketing: Beyond the Happy Image
A smiling, vibrantly healthy couple gambols through a field of daisies. A young-looking grandmother helps a little boy sail his boat on a sunlit...
It’s Pharma Week
Hundreds of pharmaceutical executives are coming to Princeton this week, a week when no fewer than five pharmaceutical organizations are holding their national conferences...
Helping Pharmas Make Sense of Data
Pharmas come to the table with lots of data, and information about which doctors are writing what prescriptions. ...
Consumer Direct
Both Commodicast and Patient Marketing Group (see page 41) are involved in direct to consumer educational marketing. The difference between the two, says Commodicast’s...
Group Contributes to form Bank of Princeton
Twenty people, banking on the idea that folks in Princeton want to deal with a small community bank, have each chipped in from $100,000...