The Pros and Cons of Franchising
So why do all the stores in New Jersey malls look the same as those in Georgia? Well, there are two reasons, each having...
Move Your Sign to Cyberspace
‘A business without a sign is a sign of no business” has long been a standard phrase in business marketing. Without a sign in...
From Your Kitchen to the World
You make a fabulous salsa/chocolate chip cookie/chicken pot pie. Everyone tells you that you should market that product. Go into business, they say. You...
For Advertisers, Cyber Niches to Mine
‘America is changing from consumers to prosumers,” says Rich Teplitsky, Lucent’s director of communications. “They don’t care about this year’s model or last year’s...
Biotech Blows Out 30 Candles
It all began in l976 when biochemist Herbert Boyer teamed up with venture capitalist Robert Swanson. Confident there would be a market for products...
Debate Over Solution to Route 1 Traffic
Afternoon rush hour traffic on Route 1 is much, much worse, the worst it has been since 1998, before the elimination of the traffic...