Progress Edition: Advertorials B

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New Millennium Bank

Opportunities for All

Pietrinferno & Pietrinferno, CPAs

Sensors Unlimited

Stark & Stark

Symbiance: Working For Better Medicine

Unipath

Corrections or additions?

These advertorials were published in in U.S. 1 Newspaper on

January 26, 2000..

Progress Edition: Advertorials B

Top Of PageNew Millennium Bank

Whether a business needs money for start-up capital,

to fund growth and expansion, or to manage debt, the loan process

can be a nerve-wracking, time-consuming experience. But it doesn’t

have to be that way, suggests Mayo Sisler, CEO and Chairman of New

Millennium Bank located in New Brunswick. “Many turn to a larger

bank because its size seems to promise resources. What some forget

is that size and structure can impact timeliness and service. Large

banks simply can’t offer the fast and personalized service the way

small banks can,” says Sisler. New Millennium Bank was founded

last year on that very promise and standard of service.

“At New Millennium, we realize that when people need money, they

need it now, not weeks or months from now. We strive to accommodate

that need for both our personal and commercial customers,” notes

Sisler.

New Millennium offers commercial loans, term loans, construction

loans,

credit lines, SBA loans, and NJEDA loans for commercial clients, and

home equity loans and lines of credit, auto and personal loans, and

cash reserve lines of credit for the consumer. In addition, New

Millennium

also offers consumers secured credit cards, a product Sisler helped

pioneer in New Jersey fifteen years ago.

“New Millennium is committed to a staffing level that keep

depositors

happy” said Chris Van Der Stad, President. “In addition, New

Millennium is currently providing the latest in 24 hour telephone

banking service and internet access — come visit us at

www.nmboline.com

to learn about the bank.”

That very element of innovation and ingenuity is key to the founding,

structure, and staffing at New Millennium. While New Millennium’s

face may be new to the market, its senior management brings more than

100 years of joint industry experience. Such expertise and

client-focused

philosophy promise to be the foundation of success for the bank.

New Millennium is the fourth bank Sisler has founded in New Jersey

within the last forty years, a distinction no one else shares. Sisler

was a leading force behind Franklin State, North Plainfield State,

and New Era banks.

Customer service hours have been arranged to cover the widest span

of time possible. Drive through and walk up facilities are open 7

a.m. to 7 p.m. Monday through Friday and Saturday 10 a.m. to 2 p.m.

There is a drive up ATM as well as an ATM in the lobby, both available

twenty-four hours a day. Lobby hours are from 8:30 a.m. to 5 p.m.

Monday through Wednesday and Friday; 8:30 a.m. to 7 p.m. Thursday

and from 10 a.m. to 2 p.m. Saturday.

New Millennium Bank, 57 Livingston Avenue, New Brunswick,732-729-1100. Fax: 732-729-4399 See ad, page 76.Top Of PageOpportunities for AllThose among us who are physically or mentally challengedrepresent a disproportionate number of the unemployed, notes VernonLong, CEO of Opportunities For All. “Seventy per cent, to beexact.This is a terrible waste of human power, and I am doing all in mypower to change those statistics.” Long has been so successfulat this endeavor that in three years his firm has grown from threeemployees to a staff of 22 with branches in Mercer, Burlington,Monmouth,Ocean, Somerset, and Middlesex counties.Under contract-for-profit with the State of New Jersey, Opportunitiesfor All provides businesses with personnel ages 16 on up. Theabilitiesof their clientele range from those able to perform entry-level jobsat $7 per hour, all the way on up to a Ph.D. earning $65,000 per year.When prospective employees come to Opportunities for All they aregiven extensive testing and training. Says Long, “We don’t justsend a warm body out to a job. We make every effort to secure acomplementarymatch between employer and employee.”One of the ways Opportunities for All obtains these matches is bythe individual application of a six-step process. This includes theuse of a vocational profile, an interactive family meeting, a jobdevelopment assessment, a task analysis, and on-the-job training.During this paid training, someone from Opportunities for All remainsby the side of the new employee for up to 100 hours. When the employeris satisfied with the performance of the new employee, the staffmemberremains involved by checking on the progress of the employee twiceper month.Long says another effective tool in obtaining good matches has beenthe use of explaining the learning style of the prospective employeeto the employer. “It may be as simple as letting the businessknow that their new person can’t read. This is a fact many peopletry to hide, but once it is out in the open, great strides can bemade. It is all about exploding stereotypes,” adds Long.With efforts like these, it is no surprise that many of theseemployeesstay on the job for a long time. When the time comes that the employeedesires advancement on the job, a staff member of Opportunities forAll goes back on site to give the employee additional training.The State of New Jersey gives tax benefits to those companiesutilizingemployees from Opportunities for All. Says Long, “The localcommunitieshave been great in supporting our efforts to help this segment ofthe population. We hope many other companies will join us in thisendeavor.”Opportunities for All Inc., 3490 Route 1, Building 17,Princeton,609-452-9753. Fax: 609-452-9519. E-Mail: ofavl@aol.com See ad,page 22.Top Of PagePietrinferno & Pietrinferno, CPAsThe family business. You don’t hear much about thatthese days, what with all our superstores, corporate mergers, andmegafirms. But one business in Princeton is keeping the faith…andkeeping the business alive through family ties.If you’ve been in the Princeton area for long, you may have heardof the Pietrinferno accounting firm. Founded in 1933 by AlfredPietrinferno,Sr., his son A. J. Pietrinferno, Jr. joined the firm in 1971. WhenPietrinferno, Sr. passed away in 1988, the firm took on PietrinfernoJr.’s name. Three years ago, A. J. Pietrinferno III joined the firmand at the turn of the century the 67 year- old firm, now representingthree generations of Pietrinfernos, took on a new name, Pietrinferno& Pietrinferno, Certified Public Accountants.Keeping the business a family business is about more than a name,it’s about a philosophy, a way of doing business that simply cannotbe found in corporate halls and megafirms. It’s a philosophy ofhands-onmanagement and customer concern that is about more than service. It’sabout knowing a client and the client’s needs and objectives. It’sabout building relationships. And just as the business was forgedout of a family relationship, it strives to build lastingrelationshipswith its clientele.A. J. Pietrinferno, Jr. comments, “Just as we go through stagesin both our lives and businesses, so do our financial needs andconcerns.The most effective accounting solution is one that combines currentneeds and future goals, and that’s a solution that can only be foundin a relationship built over time, that can only be found in abusinessthat is founded on relationships, not simply servicing a client’simmediate needs.” It’s something at which Pietrinferno &Pietrinferno,Certified Public Accountants excels.With tax season upon us, Pietrinferno III reminds us that accountingis about options. And those options can be affected by seeminglyordinarythings, such as a relocation or a new job.Pietrinferno & Pietrinferno, Certified Public Accountants, providesfinancial statement preparation and accounting; estate and gift taxplanning and compliance; federal, state, and multi-state income taxcompliance; tax research; computerized accounting systems(implementation& consulting); personal financial planning (including wealthaccumulation,retirement, and college planning); business planning; and successionplanning.Pietrinferno & Pietrinferno, Certified Public Accountants,209 Wall Street, Princeton, 609-924- 1131. E-mail: AJPCPA@aol.comSee ad, page 19.Top Of PageSensors UnlimitedFrom detecting hidden ice on bridges, roadways andairplanes,to analyzing the original sketches beneath the pigments of pricelessartwork, the break-through applied R&D and manufacturing of thePrinceton-basedfiber optics and infrared imaging firm, Sensors Unlimited, isadvancingsensing and emitting products technology and improving our qualityof life.World leaders in the near-infrared NIR Indium Gallium Arsenide(InGaAs)field and manufacturers of the first NIR Indium Gallium Arsenidecamerawhich was originally used for covert surveillance and night vision,Sensors Unlimited is also well known for their work on unique arraystructures, and NIR laser diodes for gas sensing. Although that mightsound like a technological mouthful, applications for these productsinclude quality control in food processing, pollution, oxygen andfrequency monitoring, and night vision.In 1999, Sensors Unlimited received an award from the AdvancedTechnologyProgram of the federal commerce department’s National Institute ofStandards and Technology to advance surveillance and securityequipmentaccuracy by improving the infrared cameras that detect hidden roadwayice. The project will require research that will be useful formilitarypurposes, as well as for de-icing programs at airports. SensorsUnlimitedwill supply $1.2 million to fund the research, and the governmentwill provide an additional $1.8 million. The larger wafers that resultfrom the program will significantly increase telecommunications salesto speed the internet.Says Dr. Gregory Olsen, Sensors Unlimited founder and President,”Mygoals when I started Sensors Unlimited were to create an organizationthat is fun to work in, profitable and high tech. I think we are doinga good job at working towards each of these objectives.”Olsen credits much of his organization’s success with the close tiesthat the company enjoys with Sarnoff Corporation and PrincetonUniversity.Sensors Unlimited often subcontracts portions of the theoretical workrequired on various projects to these two organizations, while SensorsUnlimited focuses on manufacturing.Today Sensors Unlimited is a $12 million company with plans to reach$100 million by 2004 — and they are well positioned for evengreatersuccess in the future. According to Olsen, the firm’s prime vendorsinclude telecommunications and internet systems companies — bothsolid markets for growth and expansion in today’s economy.The company currently has over 20,000 square feet of space fortechnical,administrative and support functions. Technical capabilities includea 3,000 square foot, class 10,000/1,000 clean room for complete deviceprocessing and testing of III-V compound detectors and lasers.Facilitiesinclude photolithography, dielectric deposition, thermal and e-beammetal deposition, p-contact diffusion and annealing, chip dicing andautomatic probing. Test facilities include infrared detector testingand automated laser diode characterization in wavelength range 0.65um-5um.For more detailed information and technical specifications for SensorsUnlimited contact Gregory Olsen at 609-520-0610.Sensors Unlimited 3490, U.S. Route 1, Suite 12, PrincetonSee ad, page 15.Top Of PageStark & StarkStark & Stark has been known throughout its over 65-yearhistory as a firm well-respected for its quality work and caringattitudetoward its clients. With over 60 attorneys, Stark & Stark is one ofthe largest law firms in central New Jersey, offering a full rangeof services for businesses as well as individuals.Stark & Stark strives to be a contributing member of the community.In an effort to give back to the community, Stark & Stark has designedprograms such as “Legal Stop.” The Legal Stop is an outreachprogram to provide consumers with broad answers to legal questionsof a general nature. “Not everyone is comfortable seeking legalcounsel. It can be intimidating to come to a lawyer’s office. Whatwe’ve done with our Legal Stop concept is bring our lawyers to thepeople,” says John Sakson, the firm’s co-managing partner. Thelatest Legal Stop was held at the Sovereign Bank Arena during aTrentonTitan hockey game.The firm also hosts four to five art exhibits a year, featuring alltypes of works from computer-generated art to photography towatercolors.The exhibits are open to the public.Another service the firm offers is public education seminars on suchtopics as divorce, estate planning and starting your own business.”Lawyers are expected to have the facts. As such, we believe wehave a responsibility to fulfill the community’s need for informationon subjects in which we’ve developed expertise,” says LewPepperman,the other co-managing partner of the firm. Stark & Stark is currentlyplanning a comprehensive divorce seminar series that will begin inthe spring.Stark & Stark also looks for ways to give back to the community ina more literal sense. Most recently, the firm began a cell phone drivein conjunction with Bell Atlantic and the YWCA of Trenton. BellAtlanticMobile will test and reprogram the recycled phones to dial 9-1-1 atthe touch of a button, and provide the phones to the YWCA of Trenton’sRape and Sexual Assault Care Program. The phones will be given tovolunteers, staff and in the future, the actual survivors of violence,to summon emergency assistance. The drive runs until January 31.”We could not have grown without the support of thecommunity,”says Pepperman. To that end, the firm’s mission is to continue tooffer community service and to provide the highest quality legalservices.Stark & Stark, 993 Lenox Drive, Lawrenceville. 609-896-9060.Fax: 609-896-0629. See ad, page 11.Top Of PageSymbiance: Working For Better MedicineWhen it comes to helping pharmaceutical companies inthe global community bring new products to market, nobody does itbetter than Symbiance. One of this region’s premier contract researchorganizations Symbiance has a ten-year history of providing itsclientswith exceptional services in data, site, and clinical trialsmanagement,monitoring, biostatistics, and medical writing.Formerly known as the Princeton Biostatistics Group, Symbiancecontinuesto strengthen its services through the acquisition of the mostadvanceddatabase and data transmission technology available. Symbiance iscommitted to pioneering new methodology for biostatistics and clinicaltrials management to assure the rapid delivery of accurate high-datato its clients.Since its opening in 1989, the company has supported the new drugapplications and post-marketing trials of medications for use withmultiple sclerosis, epilepsy, pain management, Alzheimer’s disease,hypertension, oncology, asthma, rheumatology, and gastroenterology.Some of their clients include Bristol-Myers Squibb, SmithKline BeechamNovartis, Purdue Pharma, Elan Pharmaceuticals, Warner Lambert, EisaiInc., and Pfizer.Says Dr. Shawki Salem, founder and president of Symbiance, “Ourjob is to assist our clients with every phase of clinical development,from Phase I and early Phase 11 through Phase III, TIM and Phase IVstudies. We assemble a uniquely qualified team to complete eachprojectincluding a dedicated project manager and a lead physician to overseeall phases of the operation — from site selection to regulatoryaffairs compliance to data management and biostatistics to medicalwriting.” Adds Salem: ”Clients frequently integrate ourconsultingservices into their ongoing projects. We can jump in at any stageof the clinical drug development process and take it to completion.”Salem states that for him the most gratifying aspect of the clinicalresearch field is the interaction with clients at all phases of theprocess that provides opportunities to work with talented individualswho are dedicated to the constant improvement of medicine. Says Salem:”There’s a great deal of satisfaction gained from knowing thatwe are part of bringing life-saving and health-promoting productsto market.”Symbiance, 12 Roszel Road, Suite B-200, Princeton,609-243-9050.Fax: 609-243-9007. Web Site: www.symbiance.com. See ad, page 14.Top Of PageUnipathHere’s a case where astonishing space age technology— Unipath’s FDA-cleared ClearPlan Easy Fertility Monitor —is enabling Nature to do her work, to help women plan pregnancieswithout drugs or invasive devices. This palm-sized electronic system,based solely on hormone monitoring, provides personal, dailyinformationabout a woman’s fertility status.Take the case of D’Anne Bruen, a 35-year-old north Jersey residentwho tried to get pregnant for six years. “I went to one of thetop guys in New York,” she says. “I did all the tests, I didsurgery, I did three in-utero inseminations and three in-vitrofertilizations— and they could never tell me what was wrong.”Bruen, an accountant for NBC, spent about $100,000, not to mentionlost days from work and the aggravation of so many doctor visits.”I always thought that these doctors had pumped me up with somany drugs that it affected everything. Then I read about theFertilityMonitor and thought I would give it a shot. The second month I usedit I got pregnant.” Now Bruen has a beautiful four-week-olddaughter.”The key thing is timing,” says Bruen, “and the ClearPlanEasy Fertility Monitor gives you so much information.” She learnedfrom the Monitor that her cycle is much longer than normal — sothe standard five-day ovulation kits did not work for her.Using the Monitor is easy, according to Bruen. Hold a disposable TestStick in the urine stream for three seconds, put the cap on the stick,and insert the Test Stick into the Fertility Monitor. The Monitor”reads” the Test Stick to interpret hormone levels.On the morning after the start of her menstrual period, a woman turnson the Fertility Monitor and presses the M Button to indicate a newcycle has begun. The next morning, the display screen tells what yourfertility level is for that day (low, high, or peak). Typically, tendays per cycle, the Fertility Monitor will ask for a urine test bydisplaying the Test Stick symbol on the screen. After the test, itdisplays your specific fertility status for that day.In contrast to expensive medical procedures, the ClearPlan EasyFertilityMonitor sells — without prescription — for about $199.99,including 20 disposable urine Test Sticks and a $25 rebate. (Bruen’shealth insurance reimbursed her for the cost of the monitor.) Athree-monthreplacement supply of 30 Test Sticks costs under $50.With the Monitor, says Bruen, your baby is conceived the old fashionedway — not with an injection in the doctor’s office, not with cellsmultiplying in a petri dish: “I tell everyone about it — threefriends are using it now.”For information about the ClearPlan Easy Fertility Monitor call800-931-1122or go to https://www.clearplan.comUnipath Diagnostics Co., 47 Hulfish Street, Princeton 08542.Patricia Nasshorn, president, U.S. division. 609-430-2727; fax,609-430-1197.Home page: https://www.unipath.com. See ad, page 12.Previous StoryCorrections or additions?This page is published by PrincetonInfo.com— the web site for U.S. 1 Newspaper in Princeton, New Jersey.

CE – US1

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