Corrections or additions?
These advertorials were published in U.S. 1 Newspaper on June 30,
1999.
Companies to Watch
New Jersey Online, https://www.nj.com, has turned Point
Pleasant
Beach into the hottest spot at the New Jersey Shore this year by
opening
a gateway to the sand, surf and fun for visitors miles, even
countries,
away. It’s all thanks to NJO’s newest technology, the Zoom Cam, a
camera that puts a view of the Shore in the Internet and lets users
control the view.
Shore ’99, the NJO guide to the Jersey Coast, has brought thousands
of virtual visitors to Point Pleasant Beach this summer through the
Zoom Cam and two other Web cams — the Beach Cam and Tiki Bar Cam
— all stationed at Martell’s on the boardwalk.
“We’ve found that people love to check out the beach before they
hit the parkway for a real visit,” says Sara Glines, Editor at
New Jersey Online. Some beachgoers make the most of the site by
scheduling
a moment to wave or hold up a sign to their friends and families
watching
on the Web. Others who are office-bound use the site just to get a
glimpse at what they’re missing.
For those real visitors, New Jersey Online also offers maps and
directions,
traffic reports from 101.5 FM radio, and a complete guide to all New
Jersey’s beaches. “New Jersey Online provides news and information
for people who live, work and play in New Jersey,” says Glines.
“A complete shore guide and Web cam views are part of our overall
effort to be all things New Jersey.”
“All things New Jersey” includes news from The Star-Ledger
and The Times (Trenton), and constantly updating breaking news; job,
auto and real estate classifieds and Useful Stuff, including transit
schedules, maps and directions, entertainment listing and business
directories.
The site’s sense of fun offers a reflection of all that New Jersey
has to offer, making it truly New Jersey’s Web site. And what is New
Jersey without Bruce Springsteen? Online you can visit his celebrity
shrine (https://www.nj.com/springsteen) and see video from his tour
opener
in Barcelona. Perhaps you want to hear NJ radio? Check out Z100 in
the Radio/Cams/TV section (https://www.nj.com/live). And stay
informed
with what’s new on the site with a newsletter delivered right to your
E-mail box.
Many sites promise they offer something for everyone. New Jersey
Online
delivers on that promise.
New Jersey Online, 30 Journal Square, Jersey City,201-459-2800.E-mail: webmaster@nj.com. Web site: https://www.nj.com.Top Of PagePrinceton Computer SupportThe Internet is fulfilling its promise. When it wentfrom government and academic use to commercial application, it wassaid that soon everyone would be on the Web. Just a few short yearsinto its commercial life and one can surely see why. It has presenteda whole new way of doing business.Gene Goroschko, Systems Engineer at Princeton Computer Support (PCSI),has seen not just what the Internet can do for business in general,but more specifically what it has done for his own company. “Justa few years ago our sales department handled most transactions viaphone and fax. Now, nearly 85% of our sales contact is done onlineand as a result productivity has soared.”The Internet benefits nearly every kind of business, but there arestill those out there who haven’t joined the global online community.”They don’t feel it’s an important part of their business, butwhat they have to realize is that the Internet has changed the waywe do business.”Eventually they follow suit, and when they do Goroschko believes it’simportant that they continue to look ahead, focusing beyond todayto what they will need in six months or a year or more. And thatstartswith the kind of network they install. A business’s online accessshould be an important consideration when a network is installed.Without that element considered, a network is already behind the timesand an upgrade is inevitable in the near future.”Every business needs room to grow. When we design our networks,we design them with the thought in mind that users are going toeventuallyand inevitably have to expand their system, regardless of whetheror not they’re thinking of that when they’re planning a networkinstallation.”Looking to the future is an important business strategy for PCSI.”Technology is constantly changing. You have to be one step aheadto know and understand how to use it to your advantage.” Thatinsight is indicative of the company’s longevity. Having been aroundfor 15 years, PCSI has the benefit of experience, of having grownwith the very technology it represents. “Experience teaches youhow to do it right the first time,” says Goroschko. Doing it rightthe first time has been the hallmark of the company’s reputation.Princeton Computer Support, 5 Crescent Avenue, Box 787, RockyHill, 609-921-8889 or 800-682-5168. Fax: 609-921-7691. E-mail:pcsisales@pcsi-usa.com,Web site: https://www.pcsi-usa.com.Top Of PagePrinceton Internet GroupThroughout the evolution of the Internet, PrincetonInternet Group Inc. (PInG) has been on the cutting edge of a vastarray of technologies and strategies. In the early days of the WorldWide Web, just having a Web site was an accomplishment. Soonthereaftercompanies began to discover that they could employ internetworktechnologyfor Intranets and Extranets to achieve improved communication withinand across an enterprise. Today, this internetwork technology is farmore than an efficiency tool. It’s a core strategic driver, and returnon a company’s investment in technology is a requirement.One of the ways firms are taking advantage of internetwork technologyis through vertical applications — those that connect companieswith their customers and suppliers in a specific business-to-businessenvironment. Internetwork technology is allowing companies to worktogether in ways that were previously impossible or impractical.Customersperceive added value through a customized means of purchasing andreceiving information, and suppliers achieve cost efficiencies. PInGis leading the way, helping numerous companies develop verticalapplications.One PInG client, The Bulwark Companies(https://www.bulwarkco.com),works in specialty lines of insurance. Bulwark enables insuranceagents/brokersto solicit quotes from numerous insurance carriers simultaneouslyvia its web site. Prior to this business automation application,insuranceagents needed to request quotes one by one, and received informationback in various formats and with time lags. Through the Bulwark website, the quoting process is reduced dramatically, often from weeksto just hours. The consistency in information allows quick comparisonso that insurance agents can make good recommendations to theirclients.Vertical applications also provide a mechanism for the creation ofcommunities. As the number of members of a network increases, thevalue of the network grows. Individuals and companies that are linkedby various attributes can come together to interact and receive apersonalized experience, something Web users are increasinglydemanding.VertiNews (https://www.VertiNews.com) is another company that PInGis helpingutilize digital strategy to drive its business. This emerging firmreports and writes about companies and business trends and how theyinfluence vertical market segments. Its first product, CommercialReal Estate News, will launch in July.The VertiNews web site leverages internetwork technology todisseminateinformation in near-real time, thereby allowing criticaldecision-makingfor its users — well ahead of traditional industry sources. Itenables users to indicate what type of news they would like to receivethrough extensive user profiles. Each story is coded, so that theappropriate material is E-mailed to users as requested. This methodmakes VertiNews a totally customized and relevant information source.As the Network Economy advances, technologies will emerge and businessopportunities will arise. Princeton Internet Group remains committedto staying on the leading edge, so that its clients will continueto profit from their partnership with PInG.Princeton Internet Group, 13 Roszel Road, Suite C222,Princeton.609-452-1667. Fax: 609-452-0063. Web: pingsite.com.Top Of PagePrinceton OnlineA truly effective Web site is one that is easily foundby existing and potential customers. “Many people rely on searchengines to help people find their site, but that’s simply notenough,”says Peter Gibson, President of Princeton Online, a local onlinecommunity.”Even if you do a fairly specific search for information, youcome up with hundreds of thousands of sites. We just don’t thinkthat’sthe way people will find things on the Web.”As the Internet continues to explode, Gibson believes that small andmedium-sized businesses need to make Internet users aware of theironline presence without relying solely on these search engines.”Businessesand organizations today include their Internet address on theirmarketingmaterials, which makes a lot of sense, but they’re probably not beingfound on the Web unless they’re part of a larger organization or areactively advertising.”Gibson uses the analogy that a Web site is very much like a retailstore. Once it is up and running, the owners still have to promoteit, usually through advertising. “Being a part of an onlinecommunityprovides instant marketing to the tens of thousands of visitors eachmonth.” The real estate motto “location, location,location”is definitely applicable to the online world: The best place to findlocal information and businesses is from an online site that trulyrepresents the community.Localized content has exploded along with the Internet and largeonlineplayers like Yahoo, Microsoft (Sidewalk), AOL (Digital Cities), andTicketmaster-Citysearch have made local information a priority.PrincetonOnline was one of the first community sites in New Jersey to providesuch localized information. The concept behind Princeton Online isthat if you get the non-profit, government, and business communityinvolved and create one location for information, people are goingto visit web sites that are a part of that community. Gibson startedPrinceton Online over 4 years ago to provide both web design andhostingservices. “The Greater Princeton Area is already a dynamiccommunity.We help bring that community online.”Princeton Online now has more than 40,000 unique people visiting thesite every month and will have over 775,000 hits in June. It alsosends out a monthly electronic newsletter to over 3,000 people. Basedon June 15, 1999, data from Infoseek, Princeton Online had over 2,100links from web sites throughout the world while its nearest localcompetitor had only 420.Being online gives area businesses a larger audience than they mightotherwise have. However, the decision on which of the many local andnational companies to use is difficult. Gibson points to several areasthat make Princeton Online stand out from the rest: its relativelylong-term experience with the Internet; its full service andcost-efficientdesign, hosting and advertising;. “Every business and non-profitwe have been in contact with has had many questions. We are a friendlysolution provider, ready to sit down and go over the many detailsthat an online presence entails.” Clients as diverse as theMedicalCenter at Princeton, N.T. Callaway Real Estate, Main Street Bistroand Bar, Luttmann’s Luggage, Micawber Books and Princeton MedicalGroup have found a home with Princeton Online. Over the summer, newclients will include Lucy’s Ravioli, Zanzibar, Princeton AnimalHospital,and Ellsworth’s Fine Wines and Spirits.Princeton Online serves the Greater Princeton Area, and one of itsstrengths is hosting the Web sites for over 120 non-profitorganizations.”There is a wealth of information to be found in the sites ofour non-profits,” says Gibson. The Princeton YWCA, YMCA and AdultSchool put their course catalogs online; the Master Gardeners featuretips from Mercer County’s horticulturist; the Historical Society hasits exhibits online, and many include events and links of interest.In addition, Princeton Online includes an interactive street guidefor directions around the area, free classifieds, a parent educationsite called Family Works!, and online forums (such as Ask The Mayor),selected articles from Town Topics, a public E-mail address directorywith over 500 addresses, a volunteer opportunity directory, and anon-profit list service to help non-profit organizations communicatewith each other.”We are excited about helping local businesses and non-profitsharness the power of the Internet to serve their existing customersand attract new ones.”Princeton Online, Box 1269, Princeton, 609-737-7901. Fax:609-737-2512. Web Site: https://www.princetonol.com. E-mail:pgibson@princetonol.com.Top Of PageThe Productivity Works Inc.The Productivity Works Inc. is a three-year-old NewJersey software company active in one of the faster growing marketsegments — software to create and deliver alternative access tothe Web. This means access by new devices such as telephones, kiosks,palm-top devices, game devices, and book reading devices, as wellas alternative interfaces for people who have visual, print, ormobilitydifficulties.The company became known initially for its non-visual Web browser,pwWebSpeak, which opened the Web to the blind, visuallyimpaired and dyslexic in 1996, and currently has over 250,000 usersacross the world.The latest version of pwWebSpeak/PLUS incorporates anE-commerce object so that the reported $175 billion a year that peoplewith disabilities have as disposable income can add to the rapidlygrowing amount of E-commerce taking place. For people withdisabilities,E-commerce is a natural step and one that Productivity Works believeswill be rapidly embraced.The current product line now includes pwTelephone, whichprovides a scalable server-based product giving generalized orcustomizedWeb access over the telephone and pwKiosk, browser softwarefor the touch screen kiosk, ATM, and Interactive Transaction Machineenvironments. The pwKiosk software is designed to handle theaccessibilityrequirements as noted in the ADA and other laws.Through its very active participation in national and internationalstandards groups such as the World Wide Web Consortium (W3C), theNISO (National Institute of Standards Organization) digital audiobook effort, and the Open eBook effort, Productivity Works stays atthe forefront of what is happening on the Web.This has enabled Productivity Works along with its sister companyin Sweden, Labyrinten Data, to become the leading providers of toolsfor the creation of Web-based materials that utilize synchronizedaudio, text, and images.The company offers innovative licensing for its products to covereverything from individuals to entire countries. Both Japan andFinlandhave purchased licenses that enable all of the visually impairedpeoplein those countries to access the Web through its pwWebSpeak software.”Productivity Works has an aggressive growth plan that takes itto a $60 million a year company in the next 3 years. Leveraging itsleadership position in alternative access technology for the Web,in setting the standards for this access, and a solid business,developmentand marketing plan, will make this growth plan a reality.” saysRay Ingram, executive vice president of Productivity Works.”In the coming year,” he continues, “the company will respondto demand for cross-over technology for telephone and cellular accessto the Web, as well as access for smaller Web-enabled devices suchas Palm-tops and book reading devices. These emerging markets arehuge, and access to E-commerce is one of the key elements of thesedevelopments.”The Productivity Works Inc., 7 Belmont Circle, Trenton 08618.Ray Ingram, Executive V.P. Markku Hakkinen, Chief Technology Officer.609-984-8044. Fax 609-984-8048. E-mail: info@prodworks.com.URL: https://www.prodworks.com.Top Of PageSnelling Search,A Division of Snelling Personnel ServicesIf you employ Information Technology specialists, youknow first hand that the real problem with technology is not aboutstaying current, it’s about finding expert technology staff.”Technologyhas come to play a major role with nearly every business outthere,”says Eric Krause, Information Technology Manager at Snelling Search.”And as such, it has created an unprecedented staffing demand.But because information technology is such a dynamic field, theresimply are not enough skilled people available.” So what do youdo when demand outweighs supply? In such a competitive market, itbecomes an issue of having a staffing firm behind you that knows whereto find the people right for the job.As a full-service staffing firm, Snelling Personnel Services providescareer placement services, search services, temporary staffing andproject consulting in the Information Technology arena. From computerprogrammers, system analysts, and network administrators, all theway up to Chief Information Officers, Snelling handles staffingassignmentsnationwide.Recently, Snelling’s Princeton office fulfilled two management levelInformation Technology positions for clients in San Jose and Chicago.Snelling had 15 days to complete the searches and fulfill thepositions.”In such a tight time frame,” says Krause, “you must workfast and that demands understanding the client’s needs, knowing whereto find the people, and making the right match.”In Information Technology, job fulfillment can be a tedious process,requiring more than an ad in the newspaper. In fact, Snelling doesn’tuse advertising to fulfill such positions. “You need to find thepeople where they are.” Krause analogizes his research staff’swork to that of being detectives. “The focus,” says Krause,”is on recruitment and offering a reason for a candidate to makea job move. That reason can be defined by oneword — opportunity.”Snelling Search works with clients on contingency searches andretaineragreements. With offices in Princeton, Doylestown, Philadelphia,King of Prussia, and Manhattan, Snelling provides services tocandidatesand clients in accounting and finance, banking, insurance, sales andmarketing, office and support services, light industrial, InformationTechnology, legal, human resources, retail, and telecommunicationsfields.Snelling Personnel Services, 350 Alexander Road, Princeton,609-683-4040. Fax: 609-683-5621. E-mail: snellps@aol.com. Web Site:https://www.snelling.com/princeton.Previous StoryCorrections or additions?This page is published by PrincetonInfo.com— the web site for U.S. 1 Newspaper in Princeton, New Jersey.
