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Battling for Supermarket Floors
Like IBN, FloorGraphics is finding new ways to reach buyers at a retail store. Founded in Princeton 10 years ago, it embeds advertisements in...
Reaching Shoppers As They Shop
Research tells us a lot about consumer behavior in retail stores: buyers make 74 percent of their purchase decisions inside the store; most of...
Career Shift: The Itch to Aviate
Back in the days when all stewardesses were beautiful and all captains invited youngsters up into the cockpit, nine-year-old Christopher Wilson watched agape. Staring...
Don’t Let a Disaster Trash Your Business
Forty percent of businesses that experience a disaster will not recover from it, according to statistics from the New Jersey Small Business Development Center....
Good Narration: The Key to a Great Presentation
Effective communication is a key to success in business, says Glenn Faulkner, a former officer of the NASDAQ Stock Market. “I’ve heard thousands of...
Computer Forensics, for Good and for Evil
Eamon Doherty was a non-tenured professor in Fairleigh Dickinson’s department of computer science and engineering, teaching robotics and telephone communications related to his doctoral...