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Fairies, Music, and Bottom, Oh My!
‘I see fairies all the time,” says director Tina Landau. Then she laughs, but adds, “I’m not kidding. I’m playing, but I’m not kidding.”...
Battling for Supermarket Floors
Like IBN, FloorGraphics is finding new ways to reach buyers at a retail store. Founded in Princeton 10 years ago, it embeds advertisements in...
Reaching Shoppers As They Shop
Research tells us a lot about consumer behavior in retail stores: buyers make 74 percent of their purchase decisions inside the store; most of...
Career Shift: The Itch to Aviate
Back in the days when all stewardesses were beautiful and all captains invited youngsters up into the cockpit, nine-year-old Christopher Wilson watched agape. Staring...
Don’t Let a Disaster Trash Your Business
Forty percent of businesses that experience a disaster will not recover from it, according to statistics from the New Jersey Small Business Development Center....
Good Narration: The Key to a Great Presentation
Effective communication is a key to success in business, says Glenn Faulkner, a former officer of the NASDAQ Stock Market. “I’ve heard thousands of...