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Group Contributes to form Bank of Princeton
Twenty people, banking on the idea that folks in Princeton want to deal with a small community bank, have each chipped in from $100,000...
Consumer Direct
Both Commodicast and Patient Marketing Group (see page 41) are involved in direct to consumer educational marketing. The difference between the two, says Commodicast’s...
Helping Pharmas Make Sense of Data
Pharmas come to the table with lots of data, and information about which doctors are writing what prescriptions. ...
It’s Pharma Week
Hundreds of pharmaceutical executives are coming to Princeton this week, a week when no fewer than five pharmaceutical organizations are holding their national conferences...
Drug Marketing: Beyond the Happy Image
A smiling, vibrantly healthy couple gambols through a field of daisies. A young-looking grandmother helps a little boy sail his boat on a sunlit...
I Used to Be a Mom, Now I’m a Writer-Mom
Stephenie Meyer is a Phoenix, Arizona, mom who still thinks of parenting as her full-time job and writing as just an avocation — even...