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From Your Kitchen to the World
You make a fabulous salsa/chocolate chip cookie/chicken pot pie. Everyone tells you that you should market that product. Go into business, they say. You...
Move Your Sign to Cyberspace
‘A business without a sign is a sign of no business” has long been a standard phrase in business marketing. Without a sign in...
The Pros and Cons of Franchising
So why do all the stores in New Jersey malls look the same as those in Georgia? Well, there are two reasons, each having...
Weighing Ethical Issues In Testing Drugs Abroad
Pushing a new drug past the daunting scrutiny of the FDA and onto the shelves demands a typical outlay of $200 million. Average in...
Between the Lines
Pet lovers are well and truly out of the closet — and spending lavishly on their beloved companions. Pups strapped into front carriers are...
Between the Lines
Pet lovers are well and truly out of the closet — and spending lavishly on their beloved companions. Pups strapped into front carriers are...