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Protect Yourself When Making Home Improvements
They say, “the home is where the heart is,” and as all homeowners know, it is also the place where the majority of their...
For Advertisers, Cyber Niches to Mine
‘America is changing from consumers to prosumers,” says Rich Teplitsky, Lucent’s director of communications. “They don’t care about this year’s model or last year’s...
From Your Kitchen to the World
You make a fabulous salsa/chocolate chip cookie/chicken pot pie. Everyone tells you that you should market that product. Go into business, they say. You...
Move Your Sign to Cyberspace
‘A business without a sign is a sign of no business” has long been a standard phrase in business marketing. Without a sign in...
The Pros and Cons of Franchising
So why do all the stores in New Jersey malls look the same as those in Georgia? Well, there are two reasons, each having...
Weighing Ethical Issues In Testing Drugs Abroad
Pushing a new drug past the daunting scrutiny of the FDA and onto the shelves demands a typical outlay of $200 million. Average in...