Corrections or additions?
This article was prepared for the February 18, 2004 issue of U.S.
1 Newspaper. All rights reserved.
Between the Lines
It’s directory time here at U.S. 1, the eight-week period when we try
to simultaneously publish newspapers and assemble and edit the
listings for roughly 5,600 businesses and organizations in central New
Jersey. We have faxed or mailed current listings to all those
companies, and the return faxes are keeping our machines busy
non-stop. So if it takes longer than usual to fax us, thank you for
your patience.
Some of the listings are returned with questions regarding the choice
of categories among the 217 different possibilities (available online
at www.princetoninfo.com/categories.html). We are often importuned to
add just one more. We usually say no, and encourage the requesters to
describe their business so precisely that it will stand out as being
different.
When we do add a new category, it often reflects changes in the
business landscape. Last year, acknowledging a trend, we added
Business Coaches (executive coaches or life coaches), consultants who
work with individuals, differentiated from Management Trainers (who
work with groups) or mental health therapists.
Several of this year’s newest categories are in the area of health and
elder care. At Senior Living Centers, seniors can live independent
lives – though the facility is also set up to offer assisted living or
skilled nursing when needed. Next come the Assisted Living centers,
which can also have skilled nursing or Alzheimer’s centers – but not
independent living. Skilled Nursing facilities do not accommodate
assisted living candidates who need less care. Elder Care Consultants
help you decide what to do and where to go (for yourself or aging
parents) and Nursing Services help seniors stay in their homes.
Nursing homes, as well as the practitioners who treat the ailments of
the elderly, are included in our annual Health and Fitness Directory
published in June.
Another new category is Construction Management. A company hires a
professional construction manager to be an “owner’s representative,” a
job often performed by architects, engineers, or big
accounting/consulting firms. You can read about the newest
construction management company in town on page 47.
Directory listings can include address, description of the business,
number of employees, annual revenues, and contact names. Copies will
be distributed, one to each company on our delivery list, on April 7.
After that the book costs $14.95 plus $5 to mail it, and it will also
be sold in bookstores.
If you have not received a fax or mailing, and you think your
geographical location (New Brunswick to Trenton, Hopewell to Exit 8A)
qualifies you to be in the directory, fax a complete listing to
609-452-0033 or mail it to U.S. 1, 12 Roszel Road C-205, Princeton
08540.
A February 11 article on Barrier Therapeutics Inc. included the phone
number from the company’s previous address. The correct number is
609-945-1200; fax 609-945-1212. Also, Anne VanLent’s last name is
written as one word.
Corrections or additions?
This page is published by PrincetonInfo.com
— the web site for U.S. 1 Newspaper in Princeton, New Jersey.

