How the Lotus Creates an Eagle
After two rotator cuff operations in 2002, Chris Thatcher, a carpenter for Schulte Restorations in Hopewell, was not positive about his abilities to ever...
Reaching Shoppers As They Shop
Research tells us a lot about consumer behavior in retail stores: buyers make 74 percent of their purchase decisions inside the store; most of...
Battling for Supermarket Floors
Like IBN, FloorGraphics is finding new ways to reach buyers at a retail store. Founded in Princeton 10 years ago, it embeds advertisements in...