CMA’s Creative Idea: Bring in the Dogs
When Jeff Barnhart founded Creative Marketing Alliance in 1987 he often brought his dogs to work with him. Gradually his employees began to ask...
Pennington Firm Sees Solar in New Light
Polished granite looks impressive. Polished granite gives your building elegance. But would you swap it for a less expensive facade that, by the way,...
Climate Science 2.0
The intricate issue of climate change is popularly embraced by two very loud, mostly political, rallying points. One side states that runaway carbon dioxide...
Bio-Partnering: How Sanofi-Aventis Does It
Over the past decade, pharmaceutical companies have begun to modify the way they do business to better respond to huge changes in the healthcare...
Bio-Partnering: Merck’s Story
Pamela Demain executive director of corporate licensing for Merck, in Whitehouse Station, looks at the biopartnering conference from the perspective of big pharma. ...
A Bio-Partnering Conference, A to Z
Debbie Hart, host of the upcoming BioPartnering conference, which is the first of its kind in central New Jersey, notes that the pharmaceutical model...