Technology Expo: U.S. 1 Exhibitors
Trade Fair: International Workshop
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Prepared for August 30, 2000 edition of U.S. 1 Newspaper. All
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Technology Forum: Genomics’ New
Frontier
Even with all the brouhaha about cloning and genetic
research, does the general public really know anything about what’s
going on?
“I have actually been impressed with the degree of interest and
understanding that people have,” says Dale R. Pfost, CEO
of Orchid BioSciences and a pioneer in this field. “It is a credit
to the media that this is of interest to peoples’ lives. It is like
in the ’60s, when we were going to the moon, this is the current area
of interest, but with a different frontier.”
Pfost keynotes the U.S. 1 Technology Forum on Thursday, August 31,
at 4 p.m. at the Doral Forrestal. His topic: “The Big Breakthrough
in Genomics: What it Means to Princeton.” Admission is free.
Pfost says that the laypeople he talks to are remarkably well
informed:
“There have been a lot of smart questions, and those from a fresh
thinker are sometimes the best,”
He is, nevertheless, worried about premature announcements. “My
concern is that there is an awful lot of research going on and it
is talked about in public. It is right and proper for that to take
place. But especially if someone has a loved one who is ill, there
is the hope that a breakthrough would take place in a time frame to
help that loved one.”
Miracles take time, he warns. “There are a few hundred thousand
people working very hard to improve health care. It is hard work,
and it takes years to make progress. There is no other industry that
has a group of individuals more dedicated to the betterment of human
life.”
Top Of PageTechnology Expo: U.S. 1 Exhibitors
A baker’s dozen of exhibitors will contribute to the
U.S. 1 Technology Expo booths (see list below). Some booths will have
live Internet access, others new products. For instance, Avante, AI
Technology’s sister company in Hong Kong, will show “smart”
access locks and the “smart” cards used with them.
These locks and cards are big improvements over the current “mag
cards” that hotels and institutions use now. In contrast to those
notoriously unreliable cards, the smart cards have a computer chip
that is virtually foolproof. “I can’t tell you how many times
I have gotten to the 12th floor with all my luggage, and I can’t open
the door,” says Joe Tallone of AI Technology on Washington
Road.
Instead of the “yes entry” and “no entry” limitations
of the mag cards, the smart locks and keycards can be programmed for
different levels (dorm manager versus student, desk clerk versus
guest)
and they make a record of each and every time the door opens and
closes
and what key was used each time.
“Avante permits you to have a system that is difficult to
breach,”
says Tallone. “Hotels are using it for control of employees to
get feedback on how long they were in a particular place. Financial
firms can use it for security, with locks that require two cards to
open.” Cost: from $375 to $1,000 per lock, and the price depends
on the software, the readers, the volume of locks and cards. Says
Tallone: “We are not the only people that do this, but we are
one of the most dependable.” (609-799-9388,
The Technology expo goes with the Princeton Chamber’s trade show,
which starts at 10 a.m. with a workshop on international trade. The
major exhibits for both the trade show and the technology expo will
be open from 11 a.m. to 5 p.m. Gregory Olsen, who just sold
Sensors Unlimited, will speak at the 11:30 chamber luncheon, which
costs $28 for non members (call 609-520-1776 for reservations).
Renee
Martin, handwriting analyst, begins her work at 2 p.m., and
tastings
of wine, beer, and food begin at 3 p.m. Except for the lunch, it’s
all free.
Tech Exhibitors: High Tech R&D
A.I. Technology Inc., 70 Washington Road, PrincetonJunction 08550; adhesives and thermal management interface materialsfor the electronics industry. Founded 1981. Dr. Kevin Chung,president.Staff size: 100. Square feet: 52,000.609-799-9388 609-799-9308ait@aitechnology.comwww.aitechnology.comDNX Transgenic Sciences, 5 Cedar Brook Drive, CedarBrook Corporate Center, Cranbury 08512; research and development oftherapeutic products and biological testing services based ontransgenicanimals, based in Raritan. Founded 1985. Mark E. Swanson, vicepresident,transgenic sciences. Staff size: 53. Square feet: 12,000.609-860-0806 609-860-8515transgenic@dnxsciences.comwww.dnxsciences.comIsthmus, 112 Lawrenceville-Pennington Road,Lawrenceville 08648; product development, from toys to aerospaceto medical devices. Founded 2000. Chris Robinson, founder.609-620-1000 `609-620-0366Polygenesis Corporation, 4270 Route 1 North, Suite1, Monmouth Junction 08852; complete technology developmentcapabilities,including mechanical design, software and electronics, and rapidprototyping.Founded 1996. Henry Wieck PhD, president. Staff size: 10. Square feet:2,500.732-355-1001 732-355-1002hwieck@polygenesis.comwww.polygenesis.comSensors Unlimited, 3490 Route 1, Building 12,Princeton08540; world-leading fiber optic component design, fabrication, andsupply. Founded 1991. Gregory H. Olsen, president. Staff size: 80.Square feet: 11,000.609-520-0610 609-520-0638info@sensorinc.comwww.sensorsinc.comMultiMedia/ CommunicationsDocument Depot, 126 Stanhope Street, PrincetonForrestal Village, Princeton 08540; copies, color copies, computerrental stations, printing, and graphics. Founded 1998. Edward Keenan,owner and president. Staff size: 2. Square feet: 1,000.609-520-0094 609-520-1294documentdepot@att.netPrinceton Graphics Corp.: Nelson Communications,202 Carnegie Center, Suite 101, Princeton 08540; services topharmaceuticalfirms, division of Nelson Communications. Troy Matikonis. Staff size:3.609-987-8855 609-987-1033www.nelsoncomm.comTriangle — Your Creative Center, AlternateRoute 1 and Darrah Lane, Box 8079, Princeton 08543-8079; Canon colorand b/w copies, small and poster size digital color and Docutechdigitalb/w laser output from disc, ammonia-free blueprints, dry mounting,offset printing, binding, circuit negatives, stats, and fax services.Founded 1939. Joseph P. Teti, president and CEO. Staff size: 60.Squarefeet: 10,000.609-896-4100 609-896-2838The Works, 20 Wyckoff Place, Franklin Park 08823.John Fitzgerald; interactive multimedia, computer graphics, real-timedigital video, web design, kiosks. This expo exhibit will featurefour live Internet connections. www.theworksinc.com732-422-2559 732-422-2558Trade GroupsGetContactx.com, 3100 Princeton Pike, Building3, Suite G, Lawrenceville 08648; Global Electronic Technology ContactXAssociation, contact-building for technology and business issues.The exhibit will have a live Internet connection. Steve Sroczynski,president.609-844-9880 609-844-9890www.getcontactx.comPharmaceutical R&DNexMed Inc., 350 Corporate Boulevard, Robbinsville08691; topical creams for sexual dysfunction for men and women.Founded1987. Joseph Mo, chairman, CEO, and president. Staff size: 15. Squarefeet: 11,000.609-208-9688 609-208-1868nexmedla@aol.comwww.nexmed.comEmployment AgenciesPreferred Personnel, 2239 Whitehorse Road,Mercerville08619; graphic design and desktop publishing personnel, also web andInternet placements. Founded 1993. Ginny Savage, co-owner. Staff size:5. Square feet: 1,000.609-689-0700 609-689-0730info@preferredpersonnel.comwww.preferredpersonnel.comComputers & NetworksPrinceton Computer Support Inc., 5 Crescent Avenue,Building F-1, Box 787, Rocky Hill 08553-0787; computer networks sales,installation and data cabling service contracts, support plans andconsulting available. Founded 1985. Kathleen Nartowicz, owner andpresident. Staff size: 10. Square feet: 4,800.609-921-8889 609-921-7691pcsisales@pcsi-usa.comwww.pcsi-usa.comComputer Data StorageDocusafe Records Management, 3 Applegate Drive,Box 2234, Princeton 08540; computerized business records storage andmanagement, vault service for vital records and computer media,retentionand destruction service. Founded 1989. Marvin Parker, general manager.Staff size: 6. Square feet: 40,000.609-452-7726 609-452-0270marvinparker@docusafe.comTop Of PageTrade Fair: International WorkshopThe power to assess the state of existing marketsworldwide,in a single instant, is a 21st century miracle for small to mid-sizecompanies hoping to embark in international trade. No longer docompanyrepresentatives need to show off their jungle-worn pith helmets orboard the flimsy kite that locals call an airplane, to make a personalappearance at trade events overseas. Technological innovations suchas E-commerce and video conferencing have made international tradepossible without the tedious and expensive aspects of communicationoverseas.”There has never been a better environment globally for smallto mid-size companies to engage in international trade,” saysEdward Burton, director of the U.S. Department of CommerceExportAssistance Center. Involved in export for most of his professionalcareer and fluent in Spanish, Burton graduated from the Universityof Charleston in 1980, and has traveled to almost every destinationone can imagine. Yet with the ease of today’s high-speed capacityto communicate with companies around the world, Burton, nowoffice-bound,helps U.S. companies market their products overseas without anyonehaving to leave the air-conditioning of their office cubicle.On Thursday, August 31, at 10 a.m. Burton will speak at theInternationalCoffee Hour, part of the Princeton Chamber’s Business Trade Fair andU.S. 1 Newspaper’s Technology Showcase at Doral Forrestal. The eventis sponsored by the Chamber’s International Business Council and isfree of charge. Call 609-520-1776 for information.From a historical perspective, Burton is confident that this is themost exciting time to do business. “Opportunities in the world’smarket today are unlike any in history — with 74 million peoplehaving access to the Internet, the historical barriers ofcommunicationhave been dissolved. It’s also the excitement of knowing that theimpact of what you do has global proportions.” Also no longera reality is the high cost of marketing and advertising.Burton hopes to highlight new opportunities specifically for smallto mid-size companies, and introduce area businesses to the servicesof the Export Assistance Center, whose “primary, singular goalis to help and insure the success of U.S businesses in globalmarkets.”The U.S. Department of Commerce and Export Assistance Center offersthree main areas of assistance: market penetration, acquiring ofmarketshare, and expansion of export sales in those markets. In addition,the center aids U.S. companies in overcoming such trade barriers andchallenges as unfair or misunderstood country regulations. “Mostbureaucratic intricacies,” says Burton, “can be overcomethroughconsultation with other governments.”The U.S. Department of Commerce and Export Assistance Center’s newweb site is just one of the new tools availableto interested clients. Another innovation is a Virtual Tradeshow,in which 720 U.S. companies are currently marketing their products.Burton will elaborate further on these and other new technology thatcan contribute to success in International trade (www.ita.doc.gov).Burton’s Philadelphia office covers central and south New Jersey fromSomerset County to Cape May, the state of Delaware, and Pennsylvaniafrom its eastern border with New Jersey to the city of Harrisburg.During the typical workday, International trade specialists from theExport Assistance Center travel the East Coast, visiting companiesand offering advice regarding International trade. New York orWashingtonmay not be Burton’s old stomping grounds in Japan, but U.S. companiesin those cities can sell their products all over the world withouta lot of hassle.— Jessica VargaNext StoryCorrections or additions?This page is published by PrincetonInfo.com— the web site for U.S. 1 Newspaper in Princeton, New Jersey.
