Plan, and Plan Again: Carlo Maldonado
For Telephone’s Last Mile, More Choices: Kristin Baumgartner
Alzheimer Training: Bristow and McCurdy
Corrections or additions?
Published in U.S. 1 Newspaper on March 29, 2000. All rights reserved.
Marketing Yourself: Jane McAllister
E-mail: MelindaSherwood@princetoninfo.com
Here’s a piece of advice for all those who dream of
becoming president or CEO one day: return phone calls.
Jane McAllister, partner with Heidrick and Struggles, one of
the world’s top-ranked executive search firms, looks for responsiveness
in the people she’s after, as well as the people she has to go through
to get them. “It is easier for us to get through to CEOs often
than it is more junior people,” she says. “Why? Because people
who are CEOs are CEOs because they realize the importance of benchmarking
and networking.”
Although a big player in the placement of Internet start-up executives,
Heidrick and Struggles, based on Logan Square in Philadelphia, also
has many nonprofit clients. It recently found a director for the San
Diego Museum of Art and Carnegie Foundation, and is currently searching
for a CEO of Global Tutor, an online provider of tutorial services
in global education. McAllister speaks on using the executive search
firm to build your career at the Women in Development meeting on Tuesday,
April 4, at noon at Recording for the Blind and Dyslexic on Roszel
Road. Call 609-688-0300. Free.
People tend to think executive search firms only want to deal with
the high-powered executives, but nothing could be further from the
truth. The key is to recognize your role as it relates to the headhunter,
says McAllister. “We all keep very extensive databases on people
and there’s nothing better in your career than its saying you were
a helpful source,” she says. “Work with us. The odds are much
better that you’ll know what’s available in the marketplace if you
are in our call list as a source. The trick is to behave in such a
way when you’re not a job seeker as you want to be known when you
are a job seeker.”
That’s how McAllister got her own job. “When I do a search in
pharmaceuticals, I bring 16 years of real pharmaceutical experience,”
she says. With an MBA from Wharton, and an undergraduate degree from
University of Pennsylvania, Class of 1974, McAllister worked at SmithKline
Beecham in product management roles, and after the merger, rose to
vice president of corporate development and planning, and later worked
for Citibank.
Hunting for the best executive-level people is like putting together
a big puzzle, says McAllister. “We have a lot of dedicated resources
that map the world,” she says. “If we say it’s a consumer
products orientation, we want someone who has entrepreneur experience,
and someone who has interfaced with Wall Street and has been credible,
then we go out and find people who fit the bill.”
“I think the key thing on this is to think of yourself as something
you are marketing,” she says. “If you’re thinking that in
the next three or five years you’ll launch yourself, you should start
positioning yourself now.”
Top Of PagePlan, and Plan Again: Carlo Maldonado
If economic and technological changes over the last
40 years can knock blue chip companies like Sears off of the stock
exchange, it can certainly shake down local businesses in far less
time. That’s why it’s important to constantly re-evaluate your business
strategy, says Carlo Maldonado, a representative of the Middlesex
Small Business Development Center (732-745-5836). “Look at the
separation of AT&T and Lucent — that’s how they addressed the
high-technology end of the business, and actually the spin-off has
fared better than the parent company,” he says. “Those same
concepts apply to small business. Small business owners need to sit
down and plan, look at what’s going on in their industry. A lot of
people overlook reviewing their own history and what has made them
succeed this far.”
Maldonado presents “Is Your Business Doing Good, But Not Great?,”
at the Middlesex Chamber meeting on Thursday, April 6, at 7:30 a.m.
Call 732-821-1700. Cost: $30.
With a degree in accounting from the University of Puerto Rico, Class
of 1965, Maldonado started out in the manufacturing business, producing
computer paper, and has been helping people in Central New Jersey
create business plans and deal with unexpected problems for the past
10 years with the SBDC.
His advice to business owners:
Take advantage of the current economy by becoming awareof the needs of the area, which are changing because of the increasein population and businesses.Set a 5 to 10-year goal and decide how you intend to achieveit.Reevaluate periodically. “The planning process itselfevolves and adjustments need to be made,” says Maldonado, “butthe adjustments don’t need to be as major as when you plan ahead.””The tendency is to get into a routine and to overlook thechanges that have taken place in the economy or technology,” saysMaldonado. “Businesses often have to reinvent themselves in orderto survive.”Top Of PageFor Telephone’s Last Mile, More Choices: Kristin BaumgartnerWhat your phone bill looks like in a year could be determinednext Thursday, April 6, when the New Jersey Technology Council hosts”Connecting the Last Mile,” a conference and networking eventfor companies sparring in the telecommunications arena at the SarnoffCorporation.The “Last Mile” describes the distance between the telephonein your home or office and the switching system — the servicethat controls your basic dial tone. The monopoly on that service wasbroken by the Telecommunications Act of 1996, which has big telecommunicationscompanies as well as new Internet start-ups scrambling to offer themost attractive array of services and features to consumers, saysKristin Baumgartner, regional manager of Cisco Systems inMalvern, Pennsylvania, and moderator of the conference.”The last mile technologies are not so confined to one provider,”she says. “People are getting very creative about how they priceand package the service. The choices involve different types of technologyand how they can get to your home. It’s taking the existing wire lineand giving it different functionality. The wire line offers voiceservices, dial-up, but that same set of wires can be used for DSL,and that is a broadband service that provides a much higher speedservice. Then there’s also cable modem — a very high speed connection.Our speakers will be outlining those choices, and educating each other.”One day soon, Internet service, wireless phone, and land line chargescould very well be all on one bill.Top Of PageAlzheimer Training: Bristow and McCurdyE-mail: BarbaraFox@princetoninfo.comFormer president Ronald Reagan’s struggle with Alzheimer’sDisease has brought this illness to the forefront of public attention.For both professionals in the health field and for laypersons, JanMcCurdy and Barbara Bristow, of Senior Care Management onRoute 31 in Pennington, are giving workshops in early April.At a free session on Thursday, April 6, at 6 p.m. at the Marriott,sponsored by Windrows at Forrestal, McCurdy and Bristow will answerlaypeople’s questions about alternatives for those who are touchedby this disease. In a panel discussion entitled “UnderstandingYour Aging Parent,” they will focus on how to engage one’s parentsin a constructive discussion of such issues as driving, complyingwith doctor’s orders, finances, and home maintenance. Refreshmentswill be served, and the session is free by reservation. Call 609-514-0001.McCurdy and Bristow also will give a panel, “Issues in the MiddleStage of Alzheimer’s Disease: where do you go from here?” at thestatewide conference on Alzheimer’s Disease on Wednesday, April 12,from 8 a.m. to 4 p.m. at the Marriott. The theme of this conferenceis “Expanding Horizons in the Community of Care,” and it costs$90. Janssen Pharmaceutica Research Foundation is the major sponsorof the annual event. Call the Central Jersey Alzheimer’s Association,609-514-1180.Senior Care Management, a 10-year-old company, does assessments, casemanagement, and home care for older adults, and dementia is one ofits specialties. With three full-time social workers, a nurse consultant,and 30 home health aids, it has 80 clients — half with the stateand half private.In the middle stage, says McCurdy, there is often denial on the partof the family. “We suggest the family have a multi disciplinaryassessment at the University of Medicine and Dentistry of New Jersey.It is very powerful when a group of people — social worker, apsychiatrist, a neurologist, all experts in geriatrics and dementia— do testing and medical evaluation and sit down to talk withthe family and the older person.”Ethical issues can present difficult legal problems of whether toappoint a guardianship or grant power of attorney: Is the person competent?Can they make their own decisions? When does the family have to stepin. Are they competent in some areas but not in others — theycan’t manage a check book, for example, but can make decisions aboutcare.One zinger: When the elder person has a doctor’s examination, thedoctor is legally bound to contact the Division of Motor Vehiclesif the doctor thinks the person is not capable of driving.”Alzheimer’s Disease Through the Many Faces of Harold,” willbe the keynote topic for Daniel D. Christensen MD of the Universityof Utah at the April 12 professional conference. Sam Fazio,of the national association, will lead a plenary session on the titleof his recent book, “Rethinking Alzheimer’s Care.”Among the Princeton-area presenters are Jeffrey T. Apter andPatricia Collins Kirchner, medical director and research nurseof Princeton Biomedical Research, based on Bunn Drive, who will discuss”When Medication is Needed: What Works and What Doesn’t.”Also Rona Myth Henryd, program officer of the Robert Wood JohnsonFoundation on College Road, will cover “Effective Marketing ofAdult Day Service Programs.”Other workshop topics will include “The Ins and Outs of EnvironmentalDesign,” “Using Technology to Help Alzheimer Caregivers,”and “Creating a Successful Activity-Based Care Team.” PaulR. Solomon, psychology professor at Williams, will tell about hisnew identification tool, the 7 Minute Screen.The luncheon speaker is Reverend Willie J. Smith, associate editorialpage editor of the Times of Trenton, who will describe his family’sjourney with Alzheimer’s disease.Previous StoryNext StoryCorrections or additions?This page is published by PrincetonInfo.com— the web site for U.S. 1 Newspaper in Princeton, New Jersey.
