From Russia: Software Expansion
New in Town: Temporary Offices
Corrections or additions?
Thess articles were prepared for the June 27, 2001 edition of U.S.
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Life in the Fast Lane
Top Of PageNitric Oxide: Miracle Drug?
Popping nitroglycerine pills helps keep lots of people
with heart problems alive, and so does taking aspirin daily. But
nitroglycerine
is an emergency drug that dilates the blood vessels quickly, and daily
doses of aspirin can trigger stomach ulcers. NiCox, the French
pharmaceutical
company that has just opened an office at the Carnegie Center, thinks
it might have the perfect combination of nitric oxide and aspirin.
This potential drug could prevent re-stenosis (blood vessels getting
blocked again after an angioplasty) and also inhibit the development
of gastric ulcers.
Nitric oxide is produced by all mammals and a deficit of nitric oxide
has been demonstrated in certain diseases, particularly cardiovascular
ones. Nitric oxide should not be confused with nitrous oxide, known
as laughing gas and used in anesthesia, which has two molecules of
nitrogen and two of oxygen.
Known as NO, nitric oxide consists of one molecule of nitrogen and
one of oxygen. NO is a very simple, very small molecule, but it is
versatile. Exactly how it works is still unclear, but its important
biochemical and physical properties include the capacity to prevent
or repair injury to the gastrointestinal tract, control inflammatory
cell activation, and inhibit the aggregation and adhesion of platelets
to the blood vessels’ inner walls (preventing clotting), says Joel
Morley, U.S. liaison for NiCox.
“It also contributes to the destructive action of certain
immunosystem
cells against tumors, bacteria, viruses, and other
microorganisms.”
NiCox has more than 140 patents all based on the same principle: to
graft nitric oxide into an existing drug able to release nitric oxide
into the tissue and blood stream in a slow and sustained manner. This
process could rescue the old drugs that are about to lose their patent
protection; it could decrease their side effects, increase their
efficacy,
and perhaps generate new applications that can be considered new
drugs.
Drugs that NiCox is working on range from Alzheimer’s to asthma.
“One of our products is tagged with aspirin, so you get the
beneficial
effects on platelet aggregation plus the aggregate effect of nitric
oxide to prevent the development of gastric ulcers,” says Morley.
“Aspirin knocks out what protects the stomach from ulceration.
But the nitric oxide acts as a surrogate and puts back what the
aspirin
blocks.” He says that when the drug is administered before a
balloon
angioplasty, it cuts down on the incidents of re-stenosis.
“The critical role of nitric oxide has been shown to play in
different
biochemical processes include pain and inflammation, cardio vascular,
respiratory, dermatology, and urinary problems, and neurodegenerative
diseases,” says Morley.
With so many possible uses, NO begins to sound like a panacea touted
by 19th century medicine show hawkers. If it’s so good, why didn’t
we have it before? The problem until about five years ago was
delivery.
Then three scientists in the mid 1990s successfully grafted nitric
oxide onto another compound, and they won a Nobel prize for this work
in 1998.
Major companies may be quietly working on this research, and small
companies certainly are. NiCox has at least one major competitor,
NitroMed, in the Boston/Bedford area. Both have one of the Nobel
laureates
on their advisory board. NiCox has UCLA’s Louis Ignarro, and NitroMed
has Robert F. Furchgott of SUNY Health Sciences Center. “Many
of the other companies’ patents are for nitrites, but we work with
nitrates. And the other companies use a different spacer to attach
the nitric oxide and the drugs,” says Morley.
The competitor NitroMed (www.nitromed.com), is a 40-person firm headed
by Michael D. Loberg, former president of Bristol-Myers Squibb’s U.S.
Primary Care businesses. Its investors include HealthCare Ventures
(which has an office at 44 Nassau Street) and Rho Management (which
is represented on the board by former Princeton resident, Mark
Leschly,
the son of pharmaceutical mogul Jan Leschly). NitroMed has 45 issued
or allowed patents for delivering Nitric Oxide (NO) therapeutics and
has filed for 140 more.
NiCox, in contrast, is located in Sophia Antipolis, outside of Nice.
One of the founders, Elizabeth Robinson, is a 1977 Wellesley alumna
with graduate degrees in chemical engineering and biotechnology from
MIT. She is executive vice president for business development. The
other co-founders are Italian: Michele Garufi, who is chairman and
CEO, and Piero Del Soldato, the executive vice president of science
technology. On the board are Laurent Ganem of Apax Partners, Frank
Baldino Jr., CEO of Cephalon Inc., and Bengt Samuelsson, the Nobel
prize winner, at Karolinska Institute.
“Our philosophy is to bring drugs to an early phase of clinical
development and then to partner the drugs with companies that have
sales and marketing forces,” says Morley. Discovery research is
conducted in Milan. Morley will start new drugs through Phase I
clinical
trials in this country and look for a pharmaceutical partner by Phase
II. He has six drugs in clinical development now.
Morley met Robinson when he was at Glaxo Wellcome in North Carolina.
He grew up in Kingsport, Tennessee, where his father was a fire
captain.
He majored in biology at Tennessee Tech, Class of 1978. After a stint
as a medical technologist he went into pharmaceutical sales with
Lederle
and Glaxo Wellcome and then did liaison work between the pharmas and
the universities. He and his wife, an internal medicine physician,
live in Bucks County and have four children. NiCox was set up in
France
to take advantage of the favorable venture capital market there,
Morley
says, and in 1999 it began to be publicly traded on the Nouveau
Marche,
France’s Nasdaq equivalent. It may eventually trade on Nasdaq, but
currently has $80 million to work with.
“Princeton is the perfect location,” says Morley, “a hub,
with access to Philadelphia, Newark Airport, and New York.” Morley
has hired just one employee since he opened the office, and he is
looking for a regulatory officer, a clinical development officer,
and a project manager. He says his firm hopes to acquire a U.S.-based
company that will come complete with a sales and marketing force.
NiCox Inc., 502 Carnegie Center. Joel Morley, U.S.liaison. 609-419-1116; fax, 609-419-1117. Home page:www.nicox.comTop Of PageNovoVision: Image ArchivingThose who file records are often paid at abottom-of-the-totempole rate. When those records could mean the difference between lifeand death, storing them ever so carefully is worth any amount of timeand trouble. Developments in cyber technology make it possible tostore images both accurately and easily.Wally Soufi has moved his new company, NovoVision, from MontgomeryCommons to Jefferson Plaza, where he has 16 employees. He offers animage archive that allows the general user to associate data and tomanage the images in an efficient way — to control access,decidingwhat is and isn’t available to certain people — and to easilyretrieve images based on certain search criteria. These images couldbe microscopic virtual slides or X-rays often used for medicalpurposes.”Healthcare is one of the vertical markets that we are attacking,but the image archiving software has a broader base,” says Soufi.One of his current clients, Pratt and Whitney, uses the image databaseto store records of engine materials. Law enforcement is anotherpotentialclient group. One of the earlier products he developed under licenseto another vendor is being used in police departments foridentificationsof crime suspects.”We allow our customers to capture their images using any varietyof digital camera and video cameras,” says Soufi. “Some arehigh definition, some are basic cameras. We store them with oursoftwareand make those images available to them.”Though the software is for archiving images, it has some uniquefeaturesand can meet the stringent requirements of pathologists, for example.”They must capture demographic and quality control information,and they need to know who is doing what on the system,” saysSoufi.”Our software allows them, among other things, to integrate theimages in the final report.”Soufi is working with another startup company to prepare virtualslides.”We start out with a slide and take it through the histology(preparation)process, but we come up with a really high definition image so thatthe user would not have to actually look at the microscope again tosee the details of the slide.” As for the engineers, enginebuildersmust consider metal fatigue and stress conditions. A failure analysisgroup photographs the parts of an engine, exposes them to stressconditions,and then takes the pictures again. Those before and after photos areput into the image archive.”Several vendors are trying to accomplish the same task,”Soufi admits. “But we have high tech access codes suitable for`export controlled’ government use, and our images can be higher than4,000 pixels. Also, we can save data with images, and save sounds.”Like most founders of small companies, Soufi carries two sets ofbusinesscards, one acknowledging that he is chairman, CEO, and president,and one that uses the title of product manager. “Chairman andCEO doesn’t work well in a sales situation,” he says.A native of Tripoli, Lebanon, Soufi, 35, is the son of aschoolteacher.An electrical engineer with a master’s degree from Cornell, Soufiworked as a computer consultant for various companies and got hisstart with this product at a laboratory in Florida.Soufi has established a line of credit with SovereignBank, and Marilyn Jerry of Jerry & Jerry at 760 Alexander Road ishis attorney. “She was instrumental in drafting initial contractwith our customers in Florida,” he says. Another important contactwas Katherine Kish, whom he retained as a business consultant. “Ifound her name in a U.S. 1 ad and have been working with her for allof last year.”Says Kish: “Wally really understands the problems to be solvedin the pathology laboratory and how to categorize and archive imagesto assist in the process. Errors are an enormous problem inlaboratories.Any product that can lower the incidence of error would bevaluable.””So far,” says Soufi, “the clients maintain the imageson their own property and we supply the software, but we are aboutto put those images on our servers.””We are going through quite a bit of growth and are starting tothink about new capital. As a long term goal, I would like to be ableto see us become a publicly traded company with a serious value forinvestors. Short term, I have to focus on sales.””It took a lot of courage to start my business,” he says.”I am still not very comfortable with the risk factors involvedin what I do. But I feel that if there is a time to do it, now isthe time. Thoughts of `what if’ things don’t work will only hold youback. This is the way for me to grow and fulfill my potential.”NovoVision Inc., 27 Jefferson Plaza, Princeton08540. Wally Soufi, product manager. 877-668-6123; fax, 877-668-6124.Home page: www.novovision.comTop Of PageFrom Russia: Software ExpansionWhat 10-person software company wouldn’t like to haveAllstate as its major client? That is the fortunate position in whichVladimir Bernstein, founder of SimX Corporation, finds himself. Thoughhe is now “safe in the hands of Allstate,” as the jingle likesto say, Bernstein hopes to sign up more insurance companies soon:”Our ultimate goal is to make a `killer application’ and packageit for other clients.” Earlier this month he moved into an officesuite on Route 130.Bernstein, 50, went to the Moscow Institute of Energy Technology.He emigrated from Russia 10 years ago on an H-1B visa and a year laterwas followed by his wife and their two young sons (now 15 and 22).He and his partner, Andri Afanssenkov, started their own firm in 1993.They started out consulting for Continental Insurance, later knownas CNA, and that division was bought out by Allstate. Then they workedfor Sasha Migdal, also a Russian emigre, at Real-Time Geometry (nowMetacreations) on three-dimensional manipulation of visual computerdata. (Migdal’s company now belongs to the Manhattan-based ViewPoint.)SimX employs 10 people — including Nikita, Vladimir’s son —and hopes to grow quickly. Bernstein’s software would put all thefunctions of a company on the web with minimal programming. It isa components-based system, like a software Lego, in that it uses thecomponents visually to build complicated applications for variouslevels and functions.On a low level, the software does data warehousing. On the next level,it offers local reporting and data processing diagnostics. It canalso build datamarts, which are necessary for high level reporting.For now, SimX is working with management’s information, not withinformationthat goes to customers.Asked why Russian emigres are flourishing in technical businesses,he cites his country’s scientific tradition: “We were raised inan atmosphere that there is nothing better than work,” he says.”We didn’t have any other opportunities. Now it is too late tochange our habits. The next generation knows how to enjoy life.””We also have the ability to see the abstract nature of theprocesses— the big picture. One of the typical problems we faced here,is that there are a lot of very smart people, but they are focusedon what they are doing. That is good, because they are achieving highquality results. But they are missing the big picture.”SimX Corporation, 510 Route 130, Suite 15, EastWindsor 08520. Vladimir Bernstein and Andri Afanssenkov, 609-371-8495;fax, 609-371-5324. Home page: www.simx.comTop Of PageNew in Town: Temporary OfficesRegus (REGS), 100 Overlook Center, Second Floor,Princeton 08540. Christopher Perez, sales manager. 610-727-3992; fax,610-727-4005. Home page: www.regus.comThe largest provider of flexible office space in theworld is opening a 38,000 square-foot branch on the second floor ofPrinceton Overlook on Monday, July 23. Rentals can be as short asone-half day. At this location an office will rent for $22 for oneday, and a meeting room will cost for $50 for half a day. An”identity”office, a mailing address and telephone, will cost $175 per month.The owner/landlord of this building, Mack-Cali, was represented byDiane Chayes, senior director of leasing.Regus’ company history recounts how founder Mark Dixon had wantedto expand his bread baking business but had trouble finding short-termoffice space. Now his shared office business has 490 locations, isexpanding at the rate of 200,000 square feet per month, and is apubliccompany with a $2 billion market cap. Company policy is that realestate agents who refer new customers to Regus will receive what istermed “a substantial introduction fee.”Perez, the sales manager, grew up in Drexel Hill, a western suburbof Philadelphia, where his father was an insurance agent. He wentto the University of Rochester, Class of 1991. He has owned a sportsbar in Media, Pennsylvania, and did commercial financing for realestate before joining Regus.Regus started in Belgium, and is now based in Purchase, New York.It has just opened a branch on the 93rd floor of the World TradeCenter,and a branch in Bridgewater is scheduled for next March. AlthoughHQ (which has a branch at Forrestal Village) has more offices in theUnited States, Regus has more offices globally, Perez says. “Ouraverage location is a lot bigger than their average location.”The Princeton Entertainment Organization, 1580Reed Road, Pennington 08534. 609-737-3500; fax, 609-737-8041.Ed Kasses is a New York producer who hated commuting to New Jerseyand moved to a quiet little four-person office on Reed Road. Heproduceslive entertainment, television shows, and tours for orchestras andpopular recording artists, and among his more eminent clients arethe Kennedy Center and John Lithgow. In fact, he met the latter atthe former.Though he likes to attract publicity for his clients, Kasses is shyof the spotlight himself, as befits the experienced producer. “Putthe spotlight on my client,” he likes to say.Carpenter East West, 2 Marlen Drive, Hamilton08691.A.C. Diwan, president/owner. 609-631-9000; fax, 609-689-3091. AlsoCarpenter Emergency Lighting, 609-689-3090.Carpenter Emergency Lighting assembles and sells emergency lightingfixtures and exit signs. Its sister company, Carpenter East West,just moved here from Virginia. It is involved in foreign trade.Top Of PageName ChangesKirlin Securities (KILN), 100 Canal PointeBoulevard,Suite 206, Princeton 08540. Joe Betti and Patrick Heher, branchmanagers.609-987-0500; fax, 609-987-1715. Home page: www.kirlin.comPrinceton Securities, a full-service broker and market makerin over-the-counter stocks founded by Ken Kamen and Steve Taromina,has changed its name to Kirlin Securities. It had been bought by asubsidiary of Long Island-based Kirlin Holdings in April but was keptas a separate entity until now. Joe Betti and Patrick Heher are branchmanagers here. Betti majored in accounting at Villanova University,Class of 1990.Kirlin Securities is in acquisition mode, and if the most recentlyannounced purchase goes through, it will have 250 employees (with200 registered representatives) and seven locations. Still, comparedto the well-known broker dealers, it is tiny.”We are tiny to the large firms, but we are looking for thesmallerslice of the pie,” says Anthony J. Kirincic, co-founder andpresident.”Most of our clients have from $50,000 to $200,000 to invest.At Morgan Stanley, with $100,000, they want to send you to a servicecenter — a help desk with an operator.”Kirlin Holding Corp., co-founded by CEO David O. Lindner, is engagedin retail securities brokerage, investment and merchant banking, moneymanagement and E-commerce activities. In addition to PrincetonSecurities,it recently bought First Long Island Securities, and it is in theprocess of purchasing M.S. Farrell, with locations in Red Bank, NewYork, and Fort Lauderdale.Anthony F. Dwyer, the chief market strategist, seems ubiquitous withregular appearances on CNNfn, The Street.com, Yahoo, AOL, andBloomberg.Kirlin’s website features Dwyer’s daily commentary with suchcomfortingtitles as “Fear is normally worse than reality,” “Patiencemy friends,” and “Wait till you see the whites of theireyes.”Talking about the recent stock market downturn, Kirincic says theLong Island brokerage started out as a fixed income firm and has alot of conservative investments. “About 20 percent of our clientbase invests in fixed income, in contrast to Princeton, which startedout as an over the counter market maker, where most clients were 100percent in stocks,” he says.”Two years ago, trying to sell anyone a bond, when they weremaking25 percent in the stock market, was like selling ice in thewintertime.Recent market volatility has reminded people that markets go in twodirections and that including fixed returns, such as bonds, in acertainportion of their portfolio, is a good method of allocating theirassets,”says Kirincic. “Now we can go back to finding good places toinvestpeople’s money. It is all about expectations and expectations gottoo high.”Top Of PageContracts AwardedNassau Broadcasting Company, 619 Alexander Road,Princeton 08540. Louis F. Mercatanti. 609-452-9696; fax, 609-452-6017.Millennium Radio Group of Amherst, New York, has bought five of NassauBroadcasting’s Jersey radio stations for $90 million. CEO LouisMercatantisees this sale as the alternative to last year’s plan to raise $200million by going public. Earlier this year Millennium had purchasedNJ101.5 FM in Trenton, and three stations in Atlantic City. Its NassauBroadcasting acquisitions are in Asbury Park, Toms River, Lakewood,and Ocean Acres. Millennium expects to get Federal CommunicationsApproval for this expansion by September.Senesco Technologies Inc. (SENO), 34 ChambersStreet,Princeton 08540. Ruedi Stalder, chairman and CEO. 609-252-0680; fax,609-252-0049. Home page: www.senesco.comThe three-year-old gene discovery firm announced on June 14 that ithas achieved its goal, to extend the shelf life of cut carnations.The cut flowers last 12 days, instead of the previous six days, ifthey have been genetically engineered.This is good news for florists, because the current “fountainof youth” for flowers, silver thiosulfate to slow downethylene-inducedaging, has been criticized for being toxic.Top Of PageExpansionsSimStar Internet Solutions, 202 Carnegie Center,Princeton 08540. David Reim, president. 609-252-9741; fax,609-252-1425.Home page: www.simstar.comThe E-business solutions firm has made its move from 16,000 feet inseveral locations at Research Park to 30,000 feet at the CarnegieCenter 202 (U.S. 1, May 23). It does strategy, development, andservicingof E-business solutions for the pharmaceutical and healthcareindustries.COMQuest Research LLC, 3131 Princeton Pike,Building4, Suite 200, Lawrenceville 08648. 609-219-0759; fax, 609-219-1888.Home page: www.comquestresearch.comCOMQuest Research moved from 1,000 square feet to 2,500 square feetwithin the same building. For Fortune 50 companies, it does marketresearch, analysis, and consulting services in brand image andcustomersatisfaction. Principals are Robert Clark, Gary Ocher, and Jeff Brown.Schreck Bavaro & Company LLC, 342 Wall Street,Princeton 08540. Michael J. Bavaro, partner. 609-430-1500; fax,609-430-1515.The CPAs, who also have an office at 10 Park Place, Morristown, havemoved from 1,000 square feet at 43 Wall Street to larger quartersat 342 Wall Street.Morgan Stanley, 212 Carnegie Center, Princeton08540. Vikki Hiel, office manager. 609-750-9244.Morgan Stanley has moved into 33,686 square feet at 212 CarnegieCenter,after occupying temporary space in the Covance building. Patrick Luzziand Greg Lezynski of Gale & Wentworth represented the tenant in thelong-term lease, and John K. Brandbergh did the lease for BostonProperties.The building has a total of 159,000 square feet and used to be solelyoccupied by Covance. Now it also has Velio Communications and ExideCorporation as tenants.Top Of PageDownsizingWebcraft-Vertis Direct Marketing Services, Route1 & Adams Station Road, Box 6023, North Brunswick 08902. 732-297-5100;fax, 732-821-3740. Home page: www.webcraft.comIn a consolidation of space, the accounting department of Webcraftmoved from 205 North Center Drive to the Adams Station Road building.The firm does direct marketing and printing. This web offset printingoperation produces direct response packages. It had 300 people hereplus a dozen at the Lawrenceville headquarters as of March.Other locations of Webcraft, which has 1,300 employees overall, arein Chalfont and Bristol, Pennsylvania. It is owned by Vertis DirectMarketing Service, which has more than 10,000 people.The Mosso Group Inc., 436 Wall Street, Princeton08540. Lisa A. Mosso, project director. 609-466-1234.The Mosso Group, an event planning company specializing in medicalsymposia, has moved from Research Park to 109 Cherry Brook Drive andhas a new phone number. Lisa Mosso’s father, Gus Mosso, founded thecompany in 1990. “He was creative services director for Squibband planned meetings for them. I trained under my father.”Mosso majored in communications and theater at Trenton State College,Class of 1984. After a brief shot at theater, she decided to joinher father in the business. In 1999 the firm was organizing oncologymeetings for Bristol Myers Squibb and moved from a home office toResearch Park.Top Of PageLeaving TownProTeam.com, Cranbury Business Park, Building 2,Box 9707, Cranbury 08512-9707. Home page: www.proteam.comIn April the catalog company closed its fulfillment center in Cranburyand transferred all its shipping and billing services to a Tennesseefirm, National Fulfillment. As the largest fulfillment center in theUnited States, National Fulfillment serves more than 150 companiesfrom this location: 6960 Eastgate Boulevard, Lebanon, Tennessee 37090.Biddle Company Inc., 644 Whitehead Road, Trenton08648. 609-392-4181; fax, 609-392-2859.AMI Truck Lease bought the Biddle Company, a truck leasing firm, andis moving this operation to Florence. The new owner is based inWorcester,Massachusetts (508-852-6493).Roche Laboratories, 707 State Road, GatewayCorporateCampus, Suite 106, Princeton 08540. 973-235-5000.Roche Laboratories has closed its 2,100-foot business office atPrincetonGateway. The office did sales and marketing for Roche products. Movinginto this space will be a sister company to Medarex, Genmab.Anicom Inc. (ANIC), 1 Broadway Road, Suite 1,Cranbury08512. Rich Cohen, general manager east coast. 609-409-2832; fax,609-409-4380. Home page: www.anicom.net.This company went into Chapter 11 bankruptcy and is closing down,both here at this 40-person warehouse, and at its headquarters inRosemont, Illinois (near Chicago). The multimedia technology firmbilled itself as distribution solution for voice, video, datapowerand security systems.BAI Personnel Solutions Inc., 110 Stanhope Street,Princeton Forrestal Village, Princeton 08540. Leigh Clayton,president.609-919-9190; fax, 609-919-9655. Home page: www.baipersonnel.comBAI Personnel Solutions has filed for Chapter 7 in the United StatesBankruptcy Court of Judge Stephen A. Stripp (Case number 01-52408).The nine-year-old firm started as Bullock Associates, the in-houseplacement agency for General Electric on Independence Way. In 1999it had expanded, within Forrestal Village, to 2,300 square feet. Itdid temporary and permanent placements.Top Of PageMarketFair Exec Takes FlightMatthew Klutznick, manager of the MarketFair shoppingmall, competed in a crowded Route 1 retail market by creating a niche.Under his watch, MarketFair, located in West Windsor, developed intoa collection of specialty stores catering to the nesting instinctsof affluent suburbanites. Klutznick, having overseen the mall’srenovationand signed on a number of new tenants, including Restoration Hardware,Smith & Hawken, and Pottery Barn Design Studio, is moving on.In his next gig Klutznick won’t have to worry much about what themall up the road is doing. He is trading a clientele of sometimesfickle mall shoppers for a captive audience, one that, especiallyon a foggy or snowy day, will be his — and his alone — formany hours at a stretch. Klutznick is leaving MarketFair to becomedirector of retail operations for Midway and O’Hare InternationalAirports in Chicago.Klutznick will be working for Reston, Virginia-based Unison-MaximusConsulting, an aviation planning and consulting firm headquarteredin Chicago, where Klutznick grew up and where his father developed12 malls and shopping complexes. Unison-Maximus specializes inplanning,developing, and managing airport retail concessions. Its clientsincludePhiladelphia International Airport, which has put up a billboard onRoute 95 showing an ecstatic couple sitting in rocking chairs backedby palm fronds obviously enjoying the experience of being strandedat an airport because of the shopping opportunities such a travelglitch can offer. Newark International Airport, a facility not yetknown for its superior shopping, is another client.Says Klutznick, “Unison recognizes the tremendous revenuepotentialand community benefits offered by airport retail programs.” Ashe did at MarketFair, Klutznick will be hunting for and interpretingdemographic and regional data in his new job. “We’ll be lookingto bring new and innovative products that enhance the time thetravelerspends at the airport,” he says. “We want the airports toprovide a sense of place as well as uniqe shopping and diningoptions.”Next StoryCorrections or additions?This page is published by PrincetonInfo.com— the web site for U.S. 1 Newspaper in Princeton, New Jersey.
