Corrections or additions?
Author: Melinda Sherwood. Publication: U.S. 1 Newspaper, January
5, 2000. All rights reserved.
Internet’s Havoc: John Graham
Add to the growing number of E-Commerce manifestos
John Graham’s “Eleven Ways the Internet is Playing Havoc
with Every Business.” This is his thesis on how the Internet is
dissolving the rules of businesses.
In addition to running a marketing consulting firm, Graham
Communication
(617-328-0069, www.grahmcomm.com), Graham is also the author
of “The New Marketing Magnet (Chandler House Press) and “203
Ways to be Supremely Successful in the New World of Selling,”
(Macmillan
Spectrum).
On Tuesday, January 11, he joins Michael Ayars, founder of
Marathon
Data Systems, for a seminar sponsored by Essex Management Services
at 8:30 a.m. at the Caft Building on Rutgers campus in New Brunswick.
Cost: $135. Call 973-994-2331. The implications of the Internet, as
described by Graham:
Lower prices for the consumer.Lower costs to the business, which can eliminate themiddleman.Extended reach. Don’t be surprised if your next customercomes from China, or the far reaches of the planet.Customer control. “Salespeople were happiest whenthey held the reins,” says Graham. Since customers can do researchon a product on the Web quickly, the role of the salesperson haschanged,says Graham, from “persuader” to “facilitator,”someonewho helps identify what customers want.Broader choices. No walls, no shelves, no limits.”Guerrilla” shoppers, invisible customers, whodon’t materialize until they have bought something. This forces thecompany to find new ways to discover, market, and hook the consumer.Previous StoryNext StoryCorrections or additions?This page is published by PrincetonInfo.com— the web site for U.S. 1 Newspaper in Princeton, New Jersey.
