Global Business Goes Virtual

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It may seem that the world has shrunk as offices have moved to living rooms and schools have moved to kitchen table, but the world of business is as global as ever. That said, businesses of all kinds have had to adapt to a “new normal” as the COVID-19 pandemic upends traditional business practices.

To help navigate and find success in these uncertain times, the Princeton Mercer Regional Chamber, in partnership with the Middlesex Regional Chamber, presents a virtual Global Business Summit and networking event on Friday, July 17, from 10 to 11:30 a.m. Cost: $40; $30 members. For information or to register visit www.prince­tonmercerchamber.org.

The online event features a keynote speech by Kimberlee S. Phelan, a partner at Withum­Smith+Brown, and a case study discussion led by Suzanne Moyer of Nevo Technologies. Talks will be followed by breakout discussion rooms for networking and 30-second elevator pitches.

Topics of discussion will include how to get new customers; how has Google changed commerce; how to finance your operations; ley considerations when thinking about expanding internationally; the impacts of the global pandemic on world business; and case studies on success stories and mistakes.

Phelan is the international services practice leader at the Carnegie Center-based accounting firm. She earned a bachelor’s degree in economics and international relations from Wellesley College and an MBA in accounting and finance from the John E. Anderson Graduate School of Management at UCLA.

Moyer is a co-founder and vice president of Nevo Technologies, a distributor of security solutions based on Alexander Road with an additional office Rabat, Morocco. She is also a founding partner of AmeriSource Consulting, which provides business, trade, and development consulting services in the North African market. She is a graduate of the Fisher College of Business at the Ohio State University.

CE – US1

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