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Published in U.S. 1 Newspaper on April 26, 2000. All rights
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Down Sizing for Base Ten Systems
E-mail: MelindaSherwood@princetoninfo.com
In search of smaller quarters, Base Ten Systems, the
computer software developer at One Electronics Drive, hired Segal
Commercial Real Estate to lease its 81,600 square foot office
building (E-mail: segalinc@aol.com).
Since the company spun off a defense division, Strategic Technology
Systems, nearly two years ago, Base Ten has been scaling back. It
now has 40 employees and occupies a portion of the one-story building
in Hamilton Township. “It is way too much space for them,”
says Charles Segal, the commercial real estate contact (609-882-3737).
The building is one mile from the Sloan Avenue interchange of I-295,
only 300 feet from the main fiber optic trunk line, and near the
Northeast
Corridor Main Line of Amtrak. Segal says the location is ideal for
high-tech, telecom, or E-commerce companies. He is marketing it at
$10 per square foot net on an as-is basis, divisible to about 35,000
square feet.
Base Ten has not yet located a new facility. “If we were to sign
a lease today, Base Ten would have to find a new space, so we’re
saying
a minimum of four months,” says Stephen Cloughley, the company’s
CEO.
Base Ten Systems Inc. (BASEA), 1 Electronics Drive,Box 3151, Trenton 08619-3151. Stephen Cloughley, president, CEO.609-586-7010;fax, 609-586-1593. Home page: www.base10.com.Top Of PageStock News: SquibbOn April 18 Bristol-Myers Squibb ran a full pageadvertisementin the New York Times for its hypertension drugs. On April 19 itannouncedit would have to delay an FDA filing for Vanlev, a much-touted newformula that can lower blood pressure 40 percent more than competitivedrugs. The cause for worry: Four of 7,000 patients experiencedswellingof the face, throat, and tongue.This damaging delay follows on the heels of another delay, last month,for Bristol’s new colon cancer drug Orzel. The company says it caneffectively restructure the Vanlev trials and points to otherproducts,such as a diabetes drug, in the pipeline. But the news buffeted thestock so severely that trading was temporarily halted. Now there istalk about the firm merging with Eli Lilly or Schering Plough.Bristol-Myers Squibb Company (BMY), Route 206 andProvincelineRoad, Box 4000, Princeton 08543-4000. Richard J. Lane, president,worldwide medicines group. 609-252-4000; fax, 609-252-6790. Home page: www.bms.comTop Of PageContracts AwardedDelsys Pharmaceutical Corporation, 5 Vaughn Drive,Suite 305, Princeton 08540. Martyn Greenacre, president and CEO.609-720-0033;fax, 609-520-6692. Home page: www.delsyspharma.com.Delsys has just received $26 million in financing from insideinvestors plus the venture capital firms Rothschild and Starr, says WilliamCrouse of Healthcare Ventures on Nassau Street.On April 19 the firm got a good report on two new dosage forms usingthe Accudep electrostatic dry powder deposition process.Delsys, a spinoff of the Sarnoff Corporation, is a privately-helddeveloper of automated drug manufacturing and drug delivery systemsthrough electrostatic dry powder (www.sarnoff.com).NeoStrata Company Inc., 4 Research Way, Princeton08540. Richard H. Wildnauer, president. 609-520-0715; fax,609-520-0849.Home page: www.NeoStrata.com.In its fight to get major pharmaceutical companies to license itsalpha-hydroxy acid technology, NeoStrata has chalked up another win— Estee Lauder. Neostrata will supply the ingredient to be usedin new Estee lauder skin care products. These companies have alsolicensed part of NeoStrata’s technology: Avon, Bristol-Myers Squibb,Erno Lazlo, and Genesis Pharmaceutical, a subsidiary of Unileverthat makes Chesebrough-Ponds and Elizabeth Arden).The co-founding scientists are Eugene Van Scott and Ruey Yu. VanScott,now 70, had been director of the National Cancer Institute at theNational Institutes of Health. Ruey Yu is a Taiwan native and doctorof oriental medicine who had been associate professor of chemistryat Temple Skin and Cancer Institute.Top Of PageOnline Payment ContractsTwo leaders in the electronic payment space, PrincetoneCom Corporation and Secure Commerce Services (www.paytrust.com), have struckpotentially lucrative partnership deals. In the business to businessspace, Princeton eCom Corporation, the College Road-based companyfounded by Donald Licciardello, has signed an agreement with UnitedParcel Service to offer electronic bill payment and presentmentservices. Along with another Internet billing and payment company, NewHampshire-based Bottommline Technologies, Princeton eCom formed a strategic alliancewith the financial-services subsidiary of the package deliverycompany.This alliance will contribute to UPS’ overall plan to do more thanjust deliver packages to high-volume business-to-business customers.UPS customers will be able to send electronic payment data throughthe Princeton eCom/UPS system and into another firm’s accountsreceivablesystem. This project is in the pilot stage now but will be availableon a wider scale next year.Meanwhile Secure Commerce Services (www.paytrust.com) has a newpartnerin the B to C (business to consumer space). It signed its secondelectronicbills service provider, edocs Inc., to deliver electronic bills fromsome of the world’s largest bill and statement issuers in the telecom,utility, financial services, insurance, and credit card industriesto its subscribers. It had already signed on www.billserv.com.Princeton eCom Corporation, 650 College Road,Princeton08540. Donald C. Licciardello, CEO. 609-924-1244; fax, 609-606-3297.Home page: www.princetonecom.com.Secure Commerce Services, 29 Emmons Drive, SuiteB-30, Princeton 08540. Ed McLaughlin, president and CEO. 609-720-1818;fax, 609-720-1819. Home page: www.paytrust.com.Top Of PageExpansionsThe Credo Group, 741 Alexander Road, Princeton08540. Kevin McKenna, co-chairman. 609-750-2640; fax, 609-750-9213.Home page: www.thecredogroup.com.The Internet marketing and advertising agency was in shared spaceat 707 Alexander in the Daily Plan-It and moved to 741 Alexander inDecember, next to Easy Graphics. With 15 employees it has suchinsurance,financial, and entertainment clients as MTV Networks, TransUnion,Globe Life, and VerticalOne.Top Of PageManagement MovesPrinceton University, 1 Nassau Hall, Princeton08544. Harold Shapiro, president. 609-258-3000; fax, 609-258-1294.Home page: www.princeton.edu.After 15 years as vice president for computing and informationtechnologyat Princeton University, Ira Fuchs is leaving to be vice presidentfor research in information technology at the Andrew W. MellonFoundation.”I will be in a position to look for the most interesting andemerging technologies and bring them to fruition,” says Fuchs.He will continue to work one day a week at the university.Rider University, College of BusinessAdministration,2083 Lawrenceville Road, Lawrenceville 08648. Mark Sandberg, dean.609-896-5152; fax, 609-896-5304.All the business programs at the College of Business Administrationhave been accredited on both undergraduate and graduate levels bythe International Association of Management Education (AACSB). Newlyaccredited are the accounting programs. Only one other institutionin New Jersey — Rutgers — has accredited accounting programs.AACSB is the same board that recently gave accreditation to theCollegeof New Jersey’s business programs. Seven New Jersey institutions areamong the 366 colleges that have achieved this status. Rider gainedaccreditation in 1993.Top Of PageName ChangesAtlanticom Technologies, 572 Whitehead Road,Trenton08619. David Pfiester Jr., president/CEO. 609-586-2525; fax,609-586-0441.Home page: www.atlanticbp.com.The computer service company has changed its name from AtlanticBusinessProducts. It has 160 people overall and more than $44 million inrevenueslast year. Among its new divisions are network services, computerproducts, E-strategies, DataComm systems, and network cabling. Thefirm began by selling office products.Residence at Forsgate, 319 Forsgate Drive,Jamesburg08831. Mary Majors, administrator. 732-656-1000; fax, 732-656-0081.Formerly known as Kapson Senior Quarters and then as Atria SeniorQuarters, this assisted living residence is now being managed by someof the original investors, Hal and Bud Peskin, developers of MonroeVillage. Atria is no longer managing the facility.StorageApps, 3 Princess Road, Lawrenceville 08648.Dan Gittleman, chief executive. 609-844-0900; fax, 609-844-0799.www.raidpower.com.This firm, formerly known as Raid Power, does storage managementapplicationsand appliances for managing and enhancing enterprise data.Top Of PageDeathsKathleen Carla Barcellona, 50, on April 16. She had workedfor American Home Products, Princeton BMW, and Mercer County College.Angelina McGhee, 37, on April 18. She was a food preparerat Acme Market in Lawrenceville.James E. Varanyak 66, on April 22. He was an executiveassistant for the state office of aviation and author of the AircraftAccident Handling Procedures Manual.Previous StoryNext StoryCorrections or additions?This page is published by PrincetonInfo.com— the web site for U.S. 1 Newspaper in Princeton, New Jersey.
