Coping with Xers

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The Specs on Specifications

State of the Art Buildings

Driving Cool

Leveraging Sources

Women’s Center

Web Opinions:

Green All Over

Engineering School Conference

Corrections or additions?

Coping with Xers

These articles were published in U.S. 1 Newspaper on March 18, 1998. All rights reserved.

Some believe that Generation X needs a taskmaster and

it may have one in Bruce Tulgan. While many of this age group

(roughly early 20s to early 30s) may be resentful about the

unflattering,

insecure career prospects of the ’90s, (or “McJobs” as Tulgan

calls them), he takes the Xers to task on this dissatisfaction.

The president of Rainmaker Inc., a New Haven-based think tank for

Generation X workplace issues, the 30-year-old Tulgan has published

his second book, “Work This Way,” from Hyperion (229 pages,

$14.95). His first book, “Managing Generation X: How to Bring

Out the Best in Young Talent,” targeted managers; this book speaks

directly to the Xers without ranting or demonizing the ruling classes.

Tulgan makes a grand effort to look at the solution side; he doesn’t

problem-dwell.

He opens the book welcoming readers to what he calls “the

post-jobs

era,” then devotes chapters to training and education, networking,

adding value to your company, finding balance, and pacing a career.

His advice may seem rudimentary at times, but it is backed by a

tremendous

amount of research — he conducted 1,000 interviews with young

workers and crafted a young professional’s how-to that no one else

has yet found a way to articulate.

One of Tulgan’s most urgent suggestions is to learn voraciously and

he proposes several clever ways to accomplish this. Learning, for

Tulgan, is not limited to working hard on a college or graduate school

degree. He especially advocates on-the-job training and setting up

a self-styled learning program, or even getting a

“paraprofessional

apprenticeship.”

“While there are many functions that still must be performed

legally

by licensed professionals, there are also many that need not be,”

he writes. “With a less expensive and less extensive course of

training (often nothing more than on-the-job sink-or-swim training),

you can become a de facto medical technician, legal assistant,

bookkeeper, architectural draftsperson, engineering technician, or

whatever. You learn skills, build valuable relationships, achieve

results that help you prove your value, and try out a profession

without

committing to a full course of graduate study.”

On thornier issues, like dealing with overbearing bosses, Tulgan

suggests

taking diplomatic approaches. When a boss gets abusive or

intimidating,

Tulgan advises: “Remember, this is his or her psychological

problem,

not yours.” When confronted with a micromanager, he urges,

“Untangle

yourself firmly but gently. Demand a concrete deadline for every

single

result that is your responsibility.”

But for the most part, Tulgan assumes that most bosses are reasonable

and will usually go along with strange Xer work habits — as long

as the work gets done. It’s not an us-versus-them thing; it’s an

attempt

to make sense out of the seemingly chaotic, ephemeral job market of

the late ’90s.

And Xers can improve their lot in this market even better if they

can learn to perceive their job as their business enterprise du

jour. “Thinking of yourself as the sole proprietor of your

skills and abilities is the only way to get in the mood for working

in the post-jobs era: everyone is a potential customer,” he

writes.

— Peter J. Mladineo

Top Of PageThe Specs on Specifications

Getting specified ain’t what it used to be. In the old

days, putting up a construction project meant that a professional

triad between the owner, the architect, and the general contractor

was established. The architect and the general contractor would both

have separate contracts with the owner. Now in the design/build era,

there is only one contract. It’s usually between the owner and the

general contractor, who then hires the architect.

This changes plenty for the architect, who must now put his material

requests through a contractor, and it also changes a lot for the

building

product manufacturers. “The most important thing to getting

specified

is to have a familiarity with the construction process itself,

specifically

the design process,” says Raymond Hennig, an architect in

Montclair who also is a consultant for Sweet’s Catalogs, published

by McGraw Hill.

Hennig, 41, is married to Lisa Hennig, the career counselor

based in New York City and Montclair (U.S. 1, November 12). He speaks

at the Construction Specifications Institute on Thursday, March 19,

6:30 p.m. at the Novotel. His other panelists are Greg Moten,

a senior associate at the Hillier Group; and Bob Chandler, an

architect. The cost is $25. Call 609-452-8888.

According to studies by the F.W. Dodge Project News Service,

design/build

projects comprised only five percent of construction projects in the

early ’90s. But within the last two years, nearly 35 percent of the

projects Dodge tracks are design/build.

The design/build process, if you remember, sits at the center of the

debate over the Millstone Bypass, the proposed artery that would

connect

Route 571 with Washington Road and eliminate several traffic lights

on Route 1. Opponents of the bypass say that the state Department

of Transportation’s decision to design/build the roadway alienated

several pockets of area residents. “The reason that it works for

government agencies like that is because it’s easier for the

government

to deal with a single source,” says Hennig. “There’s only

one place to put the blame.”

Like the highway designer, the architect loses a significant amount

of quality control with design/build. “What ends up happening

is that there are a lot of issues relative to quality that will all

be based on price,” says Hennig, “whereas when the architect

has direct contact with the owner, the architect can sit at the

meeting

table with some clout and hold some specs.”

For the building product manufacturer, design/build changes the

business

model slightly. With a general contractor writing out the

specifications,

the chances of “value engineering” (choosing cheaper

materials)

in the design increase. “There are a lot of items that get

value-engineered

out,” says Hennig. “There are a lot of manufacturers that

should be aware of that opportunity.”

For instance, if an architect drew up plans for a steel panel system

that costs $500,000, the contractor could value-engineer that system.

“They’re going say, `Wait a minute, instead of steel, we’ll use

an aluminum panel and we’ll put baked enamel on it,'” says Hennig.

“That makes it lighter and makes the substructure lighter and

cheaper. They will provide drawings and specs for that system for

the architect to approve and wave the $150,000 of savings under the

owner’s nose. And that architect will get the same look he wants.”

More opportunities to sell materials pop up towards the end of the

project, after the “substantial completion” date. Hennig warns

product manufacturers not to assume that the window of opportunity

is closed at this point. There could be an enormous amount of product

substitutions taking place. “Don’t recognize that date as `it’s

over,'” says Hennig. “If you have a certain type of lighting

that you can get in after the substantial completion you’ll probably

get it in. There are a whole range of mostly interior finish products

that can actually be substituted.”

It’s also important for product manufacturers to get to know the

architects.

“The architect is a glorified technical shopper,” says Hennig,

who graduated from the Cooper Union School of Architecture in 1979.

“The best way for a building product manager to get specified

to get their products installed in building projects is to get to

know architects. It’s to facilitate relationships with the

architecture

firms.”

However, this is not a matter of picking up a phone and introducing

yourself, either. It’s a matter of knowing when to pick up the phone.

“Understand that what the architect sells is time,” he says.

“I don’t have time to talk to a building project manufacturer

who makes metal doors when I’m designing the roof. As long as the

building product manufacturer knows the process and has a relationship

with the architect then the building product manufacturer will know

when to call. And they’ll know who to call.”

— Peter J. Mladineo

Top Of PageState of the Art Buildings

First there were smart highways; now there are smart

buildings. The National Association of Industrial and Office

Properties

will be hosting a “Smart Buildings Seminar,” on Wednesday,

March 25, at 7:45 a.m. at the Newark Club. The fee is $75.

The panelists are Richard Vanderbeck, of Federal Business

Centers;

Sam Spata of Hellmuth, Obata & Kassabaum; Don Porter of

HLW International; Larry Lenrow and Nikolas Tavlarios

of Compass Management and Leasing; Kenneth Patton, Cape

Advisors;

and Charles Klatskin of the Charles Klatskin Company, the

Teterboro-based

real estate broker that has an office at 1095 Cranbury-South River

Road.

The panelists’ aim will be to “discuss ways to stay competitive

in today’s dynamic commercial real estate environment by making your

existing and new buildings state-of-the-art.” For more information

call 732-417-9010.

Top Of PageDriving Cool

A comedian once suggested an interesting approach to

road rage: if when someone ticked you off on the road, wouldn’t it

be nice if you could just kill that person for five minutes?

Unfortunately,

no one has quite figured out how to accomplish that, and despite the

state’s anti-aggressive driving campaign, fatalities caused indirectly

or directly because of road rage are steadily increasing.

Raritan Valley RideWise has now stepped into the fray of simmering

drivers and is having a road rage workshop on Thursday, March 26,

at 6:30 p.m. at the Raritan Public Library at 54 Somerset Street in

Raritan. Call 908-704-1011.

“In 1997, the AAA Foundation for Traffic Safety said that there

were 10,000 reported road rage incidents in country — that’s a

51 percent increase from 1990 to 1996,” says Patti Hanlon,

Ridewise’s special events coordinator. “It’s rivaling drunk

driving.”

Short of wielding a weapon with a temporary-kill switch, here are

the three ways Hanlon says to deal with the urge to maim your fellow

motorist:

Adjust your attitude. “Forget about trying towin,”says Hanlon. “Driving becomes like a contest for a lot of people.Put yourself in the other driver’s shoes.”Don’t offend. Don’t cut off other cars, don’t drive slowlyin left lane, don’t tailgate, and — not least — resist thetemptation to make obscene gestures. Whistle “Dixie” instead.Don’t engage. Steer clear of angry drivers, avoid makingeye contact, and get help if you feel endangered.This sounds a bit like the advice doled out to subway ridersin New York City, but Hanlon insists that it works. “I just don’ttake it personally anymore,” she says.And if you’re still raging at the wheel after giving these suggestionsa spin, it may be necessary to seek professional help. For moreinformationabout road rage, get the AAA Foundation’s brochure by calling202-638-5944,or visit its website https://www.aaafts.org.Top Of PageLeveraging SourcesWhile there is a multitude of free services and programsfor small businesses in New Jersey, finding those services andprogramscan be another matter. The New Jersey Entrepreneurial Network canteach you how at its meeting on “Leveraging New JerseyResources”on Wednesday, April 1, at noon at the Forrestal. The cost is $35.Call 609-279-0010.The meeting is co-sponsored by U.S. 1 newspaper, among others, andfeatures a panel of experts at tapping the state’s resources. Theyinclude Henry Wojtunik, president of Anacom Systems, a developerof fiber optic equipment in the 100 Jersey Avenue incubator in NewBrunswick; and Gail Eagle of Gail Eagle Custom PublishingAssociates,a home-based business at 3 Rosemary Road in East Brunswick.Nearly 20 other organizations that help small business are sendingrepresentatives. These include the Mercer County College SmallBusinessDevelopment Center plus the SBDC’s procurement and international tradeprograms, the MIT Enterprise Forum, the New Jersey EconomicDevelopmentAuthority, the New Jersey Technology Council, New Jersey Institutefor Technology’s Enterprise Development Center, Princeton University’sCenter for Photonics and Optoelectronic Materials, the RothmanInstituteof Entrepreneurial Studies, Ace-Net, the Princeton Plasma PhysicsLaboratory, the Stevens Technology Ventures Business Incubator, andthe United States SBA Loan Guarantee Program, represented by PrestigeState Bank.Top Of PageWomen’s CenterThe Small Business Administration is putting out thecall for nonprofits to participate in its women’s business centerprogram. This long-term training and counseling program for women’sentrepreneurs needs nonprofits to provide technical, management, andgovernment procurement and certification assistance to clients.Applicants are asked to submit a five-year plan describing proposedfundraising, training, and technical assistance plans. Successfulapplicants will receive financial assistance from the SBA for amaximumof five years.The application deadline is Thursday, March 26. For more information,contact the SBA office of women’s business ownership at 202-205-6673,or visit the website sba.gov/womeninbusiness.Top Of PageWeb Opinions:Do They Count?Marketing people and technologists may view the Webwith dilated pupils but opinion researchers still seem to regard themedium with raised eyebrows. “Not everybody has connectivity,”reports Peter Milla, senior vice president and chief informationofficer of Response Analysis Corporation. “If you want to usea general population study, it’s not a good tool. There is also nota good methodology in place to get E-mail addresses. How do you samplepeople?”Opinion research, he explains, was originally done in person or viamail. Then came the telephone, which has remained the primary meansof conducting opinion surveys for decades because of its ubiquity.But now, the Web’s emergence as a choice medium is hampered by thefact that only a narrow percentage of people regularly use it. Thisfact challenges its scientific validity.Milla, who has worked at Response Analysis since 1985 and has beenin the opinion research industry for 17 years, speaks at the AmericanAssociation for Public Opinion Research on Internet surveys onTuesday,March 24, 6 p.m. at the Nassau Inn. Call 609-936-2781.So far, Web interviews only seem to serve the purposes of opinionresearchers when their surveys deal with computing-related issues,he reports. Yet the number of surveys conducted entirely on the Webshould become “more significant” with time. “But I don’tthink it’s ever going to get to ubiquity,” he adds. “As itgets to people’s homes it could become the predominant method.”Milla’s reservations about the Web is probably representative of mostof the opinion research industry, which was spawned in the Princetonarea when George Gallup started the American Institute of PublicOpinion in 1935. But, he reports, a lot of technology companies tryto pass off online surveys as opinion research. “A lot of it isbogus,” he says. “They’re recruiting people to be professionalrespondents.””It’s a new technology and it’s very hot because everybody wantsto get out there or they’re going to get left behind,” he adds.”We view this as another method of data collection that we offerto our clients, but only when it’s the best method or when it’sappropriate.It’s got a big future in the near term in business-to-businessresearch.”Top Of PageGreen All OverFans of Kingston’s bucolic charm may want to attendthe founding meeting of a new group, the Kingston GreenwaysAssociation,which convenes Thursday, March 19, 7:30 p.m. in the KingstonFirehouse.It is being formed upon the recommendation of Kingston’s joint mayorstask force to create a new local open space advocacy group. The aimwill be to protect the ring of undeveloped land, the “greenbelt”surrounding the village of Kingston, plus various “greenways”– paths and natural land connectors to that belt. The plan wouldinclude making sure eventual backhoes don’t infringe on the D&R CanalState Park, as well as Heathcote Park, the abandoned Rocky Hill ranchRailroad, and a number of parcels of land in South Brunswick andFranklin.The group will also pay heed to land near the Millstone River inPrinceton,Plainsboro, and Montgomery.The founding meeting should include a review of the KingstonInitiativeTask Force recommendations on open space, and descriptions of theproposed green belt and connecting greenways. The group’s directorsare Charles Dieterich, Dan Choman, Rick Goeke,DavidSouthgate, Jean Wacker, and Robert von Zumbusch. CallDieterich at 609-924-7375 for information.Meanwhile, the MSM Regional Council announced a plan to create anetworkof multi-functional “green infrastructure” in central NewJersey. The design was funded by a grant from the United Statesdepartmentof agriculture.In contrast to the gray infrastructure — roads, sewer plants,and utility wires — a green infrastructure concerns water quality,natural habitats, and the mitigation of storm water runoff. The MSM’splan calls for the establishment of a green “network of nodesand links” that’s planned at the local and regional levels.This announcement coincides with the 30th anniversary of the council,a non-partisan nonprofit that seeks “sensible development”of the 32-town region it covers in Middlesex, Somerset, and Mercercounties.Top Of PageEngineering School ConferenceThe American Society for Engineering Education springconference is on Saturday, April 25, at the College of New Jersey.The preregistration deadline is Friday, April 3. The fee is $60. CallHarry Hess at 609-771-2772 for more information.Sessions will include ethics and engineering, expectations ofengineeringeducation, bold new changes in engineering technology education,innovationsin engineering education, the first year experience in engineeringeducation. The keynote speaker is Marvin Sambur, president andgeneral manager of ITT Aerospace’s communications division. Hisaddressis “What Industry Would Like New Engineering Graduates toKnow.”Previous StoryCorrections or additions?This page is published by PrincetonInfo.com— the web site for U.S. 1 Newspaper in Princeton, New Jersey.

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