Start-Ups: Advantage Insurance
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Published in U.S. 1 Newspaper on February 2, 2000. All rights
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Commercial Real Estate: Software Fruitbasket
After 10 years on Route 206 Princeton Softech is pulling
up stakes and moving to larger quarters at University Square on
Alexander
Road, where it will sublease the space, furniture and all, currently
occupied by Computer Associates. Meanwhile that group of Computer
Associates employees — who started out working for Logic Works
— will join their compatriates on Orchard Road.
Computer Associates owns the Orchard Road building, and when it was
known as ADR it had 600 employees there. Now it has just over 300
employees and sublets some of the building to Opinion Research and
Blessing/White. About 80 will come from the offices at University
Square and bring the total up to 400 by this summer, a spokesperson
said.
Princeton Softech, a wholly-owned subsidiary of Computer Horizons,
works on component-based development tools, E-business solutions,
and E-data technologies. Joe Allegra, president of Princeton Softech,
says he has 22,000 square feet now but will stretch out into 52,000
when he makes the move in March. Cushman and Wakefield represented
Computer Associates and Robert T. Morford of the Garibaldi Group
represented
Computer Horizons.
Princeton Softech (CHRZ), 1060 State Road, Suite201, Princeton 08542-1423. Joseph A. Allegra, president. 609-688-5000;fax, 609-497-0302. Http://www.princetonsoftech.com.Computer Associates (CA), Route 206 and OrchardRoad, Box 8, Princeton 08543-0008. 908-874-9000; fax, 908-874-9420.Home page: https://www.cai.com.Computer Associates, 111 Campus Drive, UniversitySquare at Princeton, Princeton 08540. 609-514-1177; fax, 609-514-1175.Top Of PageExpansions: TranscoWith a 10,500-mile-network of underground pipesstretchingfrom the Gulf of Mexico to New York City, Transcontinental Gas PipeLine Corp. is one of the major transporters of natural gas to theNortheast. Part of Williams Gas Pipeline in Tulsa, Oklahoma, Transcohas a home office in Houston and until recently a 10,000-square-footoffice serving New Jersey, Pennsylvania, and part of New York at 214Carnegie Center.That office just moved to a building formerly owned by Druker, Rahl& Fein at the intersection of Canal Pointe Boulevard and Farber Road.The deal closed last month. The building used to have the addressof 200 Canal Pointe but is now known, according to West WindsorTownship’soriginal plan, as 99 Farber Road with the Princeton 08540 zip code.The building sold for $1,525,000. Bill Barish of Commercial PropertyNetwork marketed the building and represented the buyer as well.Druker,Rahl et al relocated to Quakerbridge Road.Transco’s purchase of the building was a cost-saving move, says MarioDiCocco, operations director of the Princeton office. “Oureverydayoperating costs are much less in a building that we have controlof,”he says.But Transco is also seeing a fair share of business expansion becauseof the newly deregulated energy market in New Jersey. The company,which already has contracts with several distribution companiesincludingPSE&G, may be teaming up with energy companies moving in from outof state. “Deregulation will bring in more competition and moredemand for natural gas,” says DiCocco, a civil engineer with adegree from the New Jersey Institute of Technology, Class of 1977.”If an independent power producer comes in and decides to builda power plant they may contract with us directly. We’re working withsome of the new power producers and existing customers and we’retryingto be ready for demand.”Thus, Transco proposed the Market Link Project — a plan to laypipes in various parts of New Jersey where energy companies aretalkingabout building new power plants. “There are presently severalpower plants on the books to be built and they will need fuel to runthem,” says DiCocco. “I think our biggest challenges are beingable to build our infrastructure to build the pipelines that we needto meet the growing needs of the northeast. “The project has yet to be approved by the Federal Energy RegulatoryCommission but, says DiCocco, “they gave us some direction tomove forward.” Transco also has to face competition fromcompetitorsin the same market as Duke Energy.Transcontinental was formed in the 1940s, and even owned offshorewells in the Gulf of Mexico for some time. It merged with Williamsin 1995 and now focuses solely on transporting natural gas.Transcontinental Gas Pipe Line Corp., 99 FarberRoad, Princeton 08540. Mario DiCocco, director. 609-936-2400; fax,609-936-2430. Home page: https://www.williams.com.— Melinda SherwoodTop Of PageStart-Ups: Advantage InsuranceAdvantage Insurance, 4444 Route 27, Kingston,08528.Maxine Millstein, president. 609-279-9919; fax, 609-279-9920. E-mailadvantins@aol.com.”After being with someone else for 20 years,” says MaxineMillstein, “I decided to fly alone.” Millstein, who previouslyworked at Sturhahn Dickinson & Bernard (SDB) Insurance at 14 MainStreet in Kingston, has opened her new agency, Advantage Insurance,just up the road.Millstein has allied herself with several associates with specialtiesin the specific areas she sells. “Clients who know me know I’mvery thorough. I’m a person who takes the time to listen. Not onlycan you call and get insurance, but I’m someone you can call foradvice.”Service is a very important part of insurance, Millstein says.”Withinsurance, there’s nothing to show for what you buy. What I can atleast do is give an explanation.” She frowns at some of themega-firmsand their impersonal treatments of customers. “That’s somethingnice about having a small office — whenever you call, you’re goingto get me.”The mother of two college-age children, she lives in Bucks County.Advantage has a sister company in Holland, Pennsylvania, andMillstein splits her time evenly between the two branches. She doesn’tmind the challenge of starting up two businesses at the same time.”It’s great,” she says. “I love it.”Top Of PageNew in Town: ZZ SoftZZSoft Inc., 600 Alexander Road, Princeton 08540.Margaret Ward, vice president of marketing. 609-951-9222; fax,609-951-9295.https://www.zzsoft.com.A software developer, ZZSoft, Inc. has opened a branch in Princeton.Led by Margaret Ward, vice president of marketing, the new officeis poised to provide better service to its east coast clients.Based in Provo, Utah, ZZSoft has locations across America, the UnitedKingdom, and Asia. Its main product, Eclipse, is a powerful databasepackage aimed at publishers. In addition to circulation fulfillment,the Windows-based system also tracks demographics and auditinformation,manages agency accounts, and handles payments, among other things.A new Internet module allows customers to make changes and ordersubscriptionsonline. “It runs all the back office operations,” Ward says.What sets ZZSoft apart from other software developers is the advancedscope of its product, says Ward. “We really channel customers’needs. Our product is scalable, and relatively easy to install. Ithas a host of options for big guys as well as little guys.”ZZSoft’s clients range from large journals to E-publishers, Ward says.The Eclipse database is behind the Wall Street Journal EuropeanEditionand UK publishers Blackwells, and the company has recently signedwith Cambridge University Press.A native of Washington, D.C., Ward is an alumna of the Universityof Colorado at Boulder, Class of 1989, and has worked in D.C. asassociatepublisher at National Journal, a publisher of many government andpolicy publications.Her husband continues to work in D.C. as chief technology officerat Avectra, a software company providing solutions for associations.Ward settled on Princeton as the office location, partly for itsobviousname value, but also because for its prime location, near publishinghubs of New York and Washington. “We’re able to span very easilyfrom Boston to Atlanta,” Ward says. “Now we can be a lot morenimble.”— Erin EllisTop Of PageDeathsThomas C. Tsao, 36, on January 20. He was vice presidentin the information technology department at Merrill Lynch, ScuddersMill Road.Robert Jay Axelrod, 63, on January 22. He was a partnerwith the law firm Levinson Axelrod in Edison.James Baglivi, 51, on January 25. He was a purchasingagent for Dow Jones on Route 1 North.Warren Philo Elmer Jr., 79, on January 25. Elmer workedat Princeton University and helped found its development office.Ida Klatzkin, 93, on January 30. She had been an assistantto her late husband in his accounting firm, Klatzkin & Company, nowon Whitehorse-Hamilton Square Road.Previous StoryCorrections or additions?This page is published by PrincetonInfo.com— the web site for U.S. 1 Newspaper in Princeton, New Jersey.
