Car Subscription Service Launches in Mercer County

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Route 1 Chrysler Dodge Jeep Ram, 2700 Brunswick Pike, Lawrenceville 08648. 609-882-1000.

A startup company is betting that drivers will be willing to subscribe to a car as if it were Netflix. Mobiliti is partnering with Route 1 Chrysler Dodge Jeep Ram in Lawrenceville to offer its car subscription service, “subscribing” to vehicles for as little as a month at a time.

The flat monthly fee varies depends on the vehicle selected. Much like renting a car the traditional way, maintenance, roadside assistance, and insurance are included in the fee. Prices could range from $600 to $1,200.

“Vehicle subscriptions are perfect for people who are between leases, snowbirds, students who only need a vehicle a few months at a time, or even someone who simply wants to change make and models on a monthly basis,” a Mobiliti press release stated.

CE – US1

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