Corrections or additions?
This column was prepared for the April 11, 2001 edition of U.S. 1
Newspaper. All rights reserved.
Between the Lines
Being featured on the cover of U.S. 1 Newspaper may not
get global attention for your business, but it will certainly draw
some local notoriety. Your face will stare back at you from dozens of
news boxes in public places, hundreds of racks in office lobbies, and
thousands of tables in the reception areas of offices small and large.
So we get lots of calls asking us to profile their businesses, and, by
the way “put me on the cover.” Sometimes there is the not-too-subtle
(and carefully ignored) suggestion, “AND I’m an advertiser.” Meanwhile
we make our cover decisions based on what and who is making news in
the Princeton business community.
The cover for the annual Women in Business issue is a particular plum.
This year we chose Michelle Kuplic, the CEO in a technology company,
an area where women are beginning to make substantial inroads but can
still be considered beyond the norm. Kuplic had been in her job for
seven weeks when we put her on the cover (January 31). Not only did
she have an interesting woman’s story to tell, but an interesting
technology story as well. Her company, Eulix Networks, was a spinoff
of NEC USA on Independence Way, and her technology was a special
telecom switch.
We use the past tense for Kuplic’s company, and here comes the “watch
out what you wish for” reminder. Kuplic’s company is now out of
business (see page tk). But for her being on the cover, we might not
have reported much more on this downsizing than a minimal account of
what happened. Because we featured her so prominently, not only did we
investigate the demise of this company (thanks to a tip from a reader
— the closing had not been announced) but we are also re-running her
photograph.
When you are in a high-profile position you can enjoy the sunlight.
But you can also expect some outside comments from all sides and from
below. As many veteran CEOs — male or female — might be thinking,
“welcome to the club, Ms. Kuplic.”
Every week when the newest edition of U.S. 1 arrives, I
find myself marveling at the quality of journalism that distinguishes
this publication. The issues you cover are timely, interesting, and
well researched, providing real insight into the people and
professions that make our community so vibrant. Beyond the business
beat, I want to thank you in particular for your thorough and
articulate coverage of the cultural scene in our region. Your writers
wonderful and so clearly knowledgeable about the subjects they
profile. All this from a free paper — how do you do it?
May I pass on one suggestion? As an adjunct to your Business to
Business directory, could you consider publishing an annual guide to
the cultural resources of our area — listing museums, theaters,
performing arts centers, galleries, cultural festivals, etc., and
bringing to the task the same professionalism that animates your
weekly publication. It would be great to be able to turn to one
definitive source for all of this information, and your staff seems
ideally qualified to handle the project.
Marsha Child
Marsha Child Contemporary
220 Alexander Street
Corrections or additions?
This page is published by PrincetonInfo.com
— the web site for U.S. 1 Newspaper in Princeton, New Jersey.
