Between the Lines

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U.S. 1 at 18

Corrections or additions?

This article was prepared for the November 6, 2002 edition of U.S. 1 Newspaper. All rights reserved.

Between the Lines

In writing about the emerging Trenton dining scene in

the October 23 issue we spotlighted a newcomer, Mambo’s, a Puerto

Rican restaurant near the Sovereign Bank Arena.

We have since heard from two diners who visited Mambo’s on the strength

of our recommendation. One, a member of our staff, made a raved about

her experience, declaring the red snapper she ordered and the steak

her dining companion chose exceptional. The snapper “had a Cuban

sauce, tomato-based with onions and olives,” she said. “It

was really good.” As for the atmosphere, she said, “we felt

like family.”

But a reader, Steve Savat of Lawrenceville, felt more like a family

outcast when he visited Mambo’s on a Thursday evening. After waiting

15 minutes with no server in sight, Savat’s wife “went into the

kitchen and asked if we could have some service.” Upon placing

their orders, the Savats were told the restaurant was out of empanadas

and were not making any more Cuban sandwiches that day.

We asked Jose Diaz, Mambo’s owner, about the Savats’ experience. Two

waitresses were out the week the Savats visited, he said, one in Puerto

for a relative’s funeral. Diners are beginning to call ahead for reservations,

he added, and suggested that doing so would remove the possibility

of the type of unfortunate reception the Savats received.

Meanwhile, the future of Maxine’s, the restaurant across the street

from Trenton’s new Marriott, is in some doubt. Its owners, Henry and

Maxine Page, have filed for personal bankruptcy. In published reports,

the Pages have said they will continue to operate the restaurant,

and city officials have said a restaurant, whether or not it be Maxine’s,

will continue to occupy the space.

Top Of PageCorrection

In an article on HomeFront’s new building on October 16, the design-build

contractor was incorrectly identified. Scozzari Builders Inc. was

the contractor and Saphire Associates the architect.

Top Of PageU.S. 1 at 18

Amid all the communiques referred to above, we received

a memo from the boss. Remember the U.S. 1 anniversary, he said. It’s

the 18th, and we ought to do the interview.

“The interview,” we should remind readers, has been somewhat

of an annual event around here since the first issue of U.S. 1 in

November of 1984. It’s been a chance for our founding editor and publisher,

Richard K. Rein, to reflect on our past, ponder our future. So we

asked one of our reporters to venture forth and begin the dialog:

As usual the first impression was of the office itself, a rat hole

of a work environment, cluttered with cardboard boxes filled with

business records, back issues of newspapers, and equally out of date

computer equipment. Different this year was that amid the clutter

was not one human being, but two. That’s right, our boss is sharing

his office (inflicting his workstyle) with our newest colleague, writer

Jack Florek.

What’s the matter, boss, were you finding it lonely at thetop?If I were kid, I have to say — with no offense to Jack — thatI would have picked someone younger, shorter, and of a different genderto share my space with. This is a business deal, kid. Jack came onboard shortly after my stay in the hospital for an angioplastyand a stent this past January, and is one of several people aroundhere trying to take some of the load off my shoulders.The good news is that it’s working.How do you measure that?One way is that I’m working a few hours less a week than I used to,and yet we are collectively doing everything we used to do at U.S.1 — and a little more. I was worried about that at first becausein the first few months after that hospital stay we had to push backour printing date for our annual business directory not once but twice.I’m also finding time to write a column virtually every week. I’mstill not now finding the time for the reporting that would turn somegood subjects into even better stories, but at least I’m crankingout something. And that means I’m letting other things go around hereand that other people are picking up the slack. And that’s the onlyway we are going to make the transition from an owner-operated enterpriseto a management-operated enterprise.Up until a couple of years ago not a single editorial page came outof U.S. 1 that had not been hand-tweaked by me in the desktop publishingprocess. Now there are three other people printing out pages for us.That’s the good news.And the bad news?Good question, kid. You’re actually listening to the answers as wellas asking the questions.The bad news is that this transition costs money. Florek over hereisn’t working for nothing. The other new names you see on our staffbox also cost money. And, as you can clearly see, Florek and the resttake up some space as well. We already grew out of our space a fewyears ago, and rented a small office across the hall for Nicole Plett.Now we are trading that space in for another, larger office just downthe hall — we’re calling it “the annex” and we’ll letyou determine how much it’s like the popular Nassau Street bar. Butin any case the extra space costs money, as well.So how is the paper doing financially?We are surviving, which a lot of the companies we were covering backin the year 2000 can no longer say. The technology crash in the springof of that year took some wind out of the sails of many tech-orientedpublications, and the recession of 2001 (as much as the terrorismof September 11, in my opinion) added to the misery of anyone makinga living selling advertising.We may never get back to our single most profitable year ever, 1998,but you should remember that year was a confluence of positive forces:the economy and the stock market going great guns, Clinton beforeMonica, the Princeton technology sector booming, and U.S. 1 stillgrowing into its weekly publication routine (which began in 1995)and headed by an 80-hour a week editor, publisher, and jack of alltrades who thought he would live forever without benefit of an hour’sworth of exercise or a week’s worth of vacation.We may not get back to that. But we might — just might — reacha less profitable but more viable long-term business model. I personallywill be making less but writing more.Will that be a disappointment?Not at all. I started this thing 18 years ago in part because I sawmy freelance writing markets getting more and more competitive. Iwas spending more creative energy trying to make a sale than to writea story. U.S. 1 was going to be one place where I could just go outand be a reporter and writer. Eighteen years later I’m still tryingto get it right.I feel I’m back on track to do that — the question is whetherI’ll live long enough to get there.Is there any doubt?Of course. As one doctor bluntly put it, I’m a “clogger.”And I can tell you that working long hours under deadline pressurehas never been on the list of recommended therapies for coronary heartdisease. But enough of this, kid, I have a story to finish. Later.Previous StoryCorrections or additions?This page is published by PrincetonInfo.com— the web site for U.S. 1 Newspaper in Princeton, New Jersey.

CE – US1

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