AI for Business: Who Wins and Who Loses?

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Munch and mingle while learning more about the role of modern machine technology at the Princeton Mercer Regional Chamber of Commerce’s November “Monthly Membership Luncheon,” which discusses “AI and How It Will Impact Your Business; What You Need to Know” on Thursday, November 2, from 11:30 a.m. to 1:30 p.m. at the Princeton Marriott at Forrestal, 100 College Road East, in Princeton. Cost: $85; $60 members. For more information or to register, visit www.princetonmercerchamber.org.

According to the PMRC website description, speaker Rashaad Bajwa, the CEO of Integris, will break down how to “understand the AI costs, benefits, and opportunities for your business,” noting that “there will be winners and losers in AI, and those who understand the potential impacts on their business will have the highest likelihood of success.”

The presentation will “explore several AI use cases in small businesses and discuss the near-term and longer-term impact AI will have on customer experience, efficiency, profitability, workforce, and competitiveness,” noting that “some businesses will thrive in an AI world,” although others, directly mentioning Blockbuster and Kodak, are not so lucky.

Hal English, the president and CEO of PMRC, said in a quote that “Artificial Intelligence, AI, is rapidly changing how we live, work and play. It is both good and bad for business, and a little scary. It has been effectively used to automate tasks done by humans, including customer service work, lead generation, fraud detection, marketing and quality control. In a number of areas, AI can perform tasks much better than humans — particularly when it comes to repetitive, detail-oriented tasks. It’s being used to improve operations and outpace competitors.”

Bajwa, a cybersecurity trade expert, is the CEO of Integris, a managed IT service provider and networking firm based in Cranbury. He worked at Domain Technology Partners for more than 25 years before it merged and rebranded with four other companies to form Integris in 2021.

Bajwa earned his bachelor’s degree in both political science and philosophy from Rutgers University. The Monroe Township resident is also involved with organizations such as the Boys & Girls Club of Mercer County and the NJBIA Board of Trustees. Since March 2023, Bajwa has been a member of the Forbes Technology Council.

Each “Monthly Membership Luncheon” designates a “Champion for Business,” with November’s being Donald J. Loff, a former financial services executive and founding member of the Loff Group wealth management team.

Loff, who has lived and worked in the Princeton-Mercer Bucks area for over 40 years, graduated from Baruch College with a bachelor’s degree in English and international business before earning his MBA from St. John’s University. After Loff retired from the industry in 2019, he established his consulting business, Donald J. Loff, Consultant, which offers services to nonprofits and business associations.


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