Corrections or additions?
This article by Barbara Fox was prepared for the October 2, 2002 edition of U.S. 1 Newspaper. All rights reserved.
Princeton Chamber
The Chamber of Commerce of the Princeton Area is changing
its name and its logo. “I felt the Princeton name was buried,”
explains Kristin Appleget, the chamber’s new president. “The name
had become an acronym.”
The new name: Princeton Regional Chamber of Commerce. It brings the
town with the most recognized name in the region right to the forefront.
“Drive halfway to the beach, or to Newark,” says Appleget,
“there’s Princeton in the names.” Or go to Europe, she adds,
and chances are most people you meet will have heard of Princeton.
Princeton is also associated with education. “The new logo features
the Nassau Hall bell tower,” she says. It is not a literal depiction,
but is rather meant to invoke any of the stone towers on campus. The
logo was designed by the Princeton Communications Group of 20 Nassau
Street.
Changing the chamber’s name was at the very top of Appleget’s to-do
list when she became its president this past summer. She pitched the
idea to the board and says the reaction was positive. While there
was some back and forth over details, everyone agreed that the old
name should go, and that highlighting “Princeton” was important.
Though Princeton is the linchpin of the area, Appleget stresses that
the chamber — new name and all — continues to serve all of
the towns in the area. The one thing all of those towns have in common,
she points out, is a connection with Princeton.
Princeton Regional Chamber of Commerce, 216 RockinghamRow, Princeton Forrestal Village, Princeton 08540. Kristin Appelget,president. 609-520-1776; fax, 609-520-9107. Home page: www.princetonchamber.orgPrevious StoryNext StoryCorrections or additions?This page is published by PrincetonInfo.com— the web site for U.S. 1 Newspaper in Princeton, New Jersey.
