On SALT & Social Media

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We’re bringing Facebook back. Not that it had gone anywhere, but in our cluttered media environment, we lost it in the shuffle of managing a website (www.princetoninfo.com), a Twitter account (@princetoninfo), and, primarily, a weekly print newspaper.

But we’re back: You can follow @US1Newspaper to see daily updates on stories from the current issue and upcoming events. We promise not to spam your newsfeed with viral videos and “fake news.” (For more on that topic, see Richard K. Rein’s column on page 42 of this issue.)

U.S. 1’s return to Facebook coincides neatly with announced changes to the average Facebook’s user’s newsfeed that de-emphasize the actual news that appears in the feed. That’s OK. We recognize that people get their news from a wide range of digital and print media, and for some people that medium will continue to be Facebook. If we reach only a few new people through our Facebook posts, it means our audience is growing. And we can still hit a nerve that encourages more engagement from readers.

Case in point: Dan Aubrey’s January 10 cover story on women’s wrist tattoos and the deep significance they can hold for those women. A few days after the story was posted on Facebook, notifications started coming in: women had started sharing photos of their own tattooed wrists as comments on the post.

#b#To the Editor: A Plan for Taxpayers#/b#

The New Jersey Chamber of Commerce says bravo to Governor Phil Murphy and Rep. Josh Gottheimer for taking the lead in addressing the negative impact of the property tax deduction limitation mandated by the new federal tax reform law. Kudos also to state Senate President Steve Sweeney, who we understand has endorsed their proposal.

While details of their proposed plan need to be finalized, these leaders have done New Jersey taxpayers a great service by proactively taking on this tough issue and helping reduce what would otherwise be a significant financial hardship for many of these taxpayers.

We urge state leaders from both parties to ensure this plan gets prompt consideration and that the steps required to implement it occur as soon as possible.

Tom Bracken

President, NJ Chamber of Commerce

Editor’s Note: Murphy’s and Gottheimer’s plan is intended to offset the cap placed on state and local tax (SALT) deductions in the new federal tax bill by providing a tax deduction for taxpayers who make charitable contributions to their state or other local governments.

Under the proposed plan states and local governments could create funds that pay for local services, and taxpayers could receive an offsetting tax credit in return for voluntary contributions made to these funds.

CE – US1

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