David Schuchman discusses “Using Technology to Grow Your Business” in a free, live webinar hosted by SCORE Princeton on Monday, October 17, at 6:30 p.m. Register at princeton.score.org.
Schuchman is no stranger to the overlap between technology and business — in addition to overseeing his own company as an information technology professional, he is also the executive chair of the Professional Services Group (PSG) of Mercer County.
Per his SCORE Princeton biography, Schuchman has taken his more than 30 years of experience to support clients in multiple fields, as his corporate career includes work in the financial, healthcare, and transportation industries. Schuchman is the founder of Princeton Technology Advisors, LLC, a “full service information technology consulting services firm” that offers “technology leadership, direction and solutions,” according to its website.
Schuchman’s October 17 presentation covers growing a business through the proper application of social media and online marketing tactics, which can especially apply to those who might be unfamiliar with the electronic elements of a modern organization.
“It is no longer the case that you are the first point of contact between the outside world and your company. That role is now the responsibility of your website and online social media profiles,” Schuchman says on the page for the event.
In hopes of taking promotion to a new, digitized level of success, attendees can learn to cultivate a brand that resonates with not only people, but the algorithm, too. Knowledge of these areas may reveal useful metrics on how to best optimize a presence across the platforms.
Previously, Schuchman has spoken to U.S. 1 to share his expertise in various subjects, such as search engine optimization (SEO), blogging, and advice on phishing scams. Instead of feeling overwhelmed by technology’s increasingly important role in business, participants will be guided throughout the process at the SCORE event in an interactive format.
The page continues that Schuchman will “help [businesses] effectively get up and running on the social media platforms [they] need to use the most, as well as the digital marketing strategies you need to employ” for the most ideal results — and not just ones you get from the search bar.
