Online SBA Courses

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Health Online

Video vs. Online

Venture Money

For Non-Profits — A High Tech Sale

Work Discrimination

New Jersey: Ask Abby

Women’s Trade

DeVry’s Bachelors

From Stevens:

Bike to Work Day

Handbooks for Small Business,

Management Tips:

Employer of the Year

Corporate Angels

Accountants for the Older Citizen

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Online SBA Courses

These articles were published in U.S. 1 Newspaper

on March 24, 1999. All rights reserved.

Even Uncle Sam is getting into the online learning mode,

thanks in part to efforts of a Princeton area firm. Anyone with a

standard Internet connection can now participate in the new SBA Small

Business Classroom 24 hours a day. This new online education resource

uses the latest technology to bring easy-to-use, electronic business

courses for current and aspiring entrepreneurs — technology developed

with the aid of the Princeton Center for Education Services, based

at the Straube Center in Pennington (see page 41).

“Our new Small Business Classroom is designed to meet the business

education and information needs of the 21st century aspiring entrepreneur,”

says Aida Alvarez, administrator of the U.S. Small Business

Administration (SBA). The SBA Small Business Classroom is accessible

through the agency’s website at https://www.sba.gov or at

https://www.classroom.sba.gov/xtrainx.

The online courses are short (7 to 30 minutes), self-paced, learning

modules formatted into easy-to-follow learning templates. The content

of each course is enhanced with graphics, audio, and numerous electronic

links to other small business learning resources. Certain courses

will be offered in both Spanish and English. Current online courses

include:

Are you Y2K OK?, providing information and instructionon dealing with the Y2K computer issue.The Business Plan, a comprehensive course on how to preparean effective business plan; profiles each component in detail andincludes additional resources.How to Raise Capital for a small business, providing instructionon how to prepare a loan proposal, how banks review financial requestsand information on SBA’s financial assistance programs.The SBA also plans to include more courses on financial assistance,marketing, and how to do business with the federal government in thenear future. Additional components of the SBA Small Business Classroominclude online counseling with SCORE volunteers, a library, and aCourse Evaluation and Comments Forum.Top Of PageHealth OnlineCentenarians, once rare, are now the world’s fastest-growingage group and are setting the gold standard for healthy living. Learnhow you can apply lifestyle lessons from the centenarians to makeyour own lives longer and healthier by participating in live onlinechats at https://www.healthatoz.com. The chats, featuring ThomasPerls of Harvard Medical School and director of the New-EnglandCentenarian Study, are scheduled for this Friday, March 26, March31, April 5, and April 8 at 9.30 p.m.Perls will discuss what you can learn from centenarians about maintainingyour health and enjoyment of life as you grow old, and will answerquestions from other online chat participants.To participate, access the home-page, click on one of the registrationlinks, register your user ID, password, and nickname, and return tothe home-page and click on the chat link for the chat you would liketo attend. You can join the chat and log out at any time.HealthAtoZ is a search engine and consumer-oriented communities sitedeveloped by medical professionals. It consists of a directory ofmore than 50,000 health and medical web sites, supportive online communitiesfor consumers with different medical conditions, consumer-orientednews, and the “Health Calendar and Reminder Service.” Otherpopular features include “Ask the Cyber Librarian,” HealthE-Cards, the Vote of the Week, and a health-related online chat series.Top Of PageVideo vs. OnlineOnline learning can only go so far, say the experts.Some projects seem to demand a face to face meeting. If a “pressthe flesh” confrontation is absolutely not possible, the nextbest thing is a videoconference.Jeffrey P. O’Brien, president of Avideo Co. Inc., rents outvideoconference space at Princeton Corporate Plaza (732-274-0033).When individuals are meeting for the very first time, videoconferencingcan demonstrate the importance you place on the meeting, says O’Brien,a business administration major from Rutgers, Class of 1981. Othertimes when videoconferencing is the way to go:For negotiating, when you need to be able to measure whetherwhat you have to say has affected your adversary. “Visualizationis totally different,” says O’Brien. “It completes the conversation.”For shared projects. “Often organizations need towork on the same document,” says O’Brien. “At the videoconferencewith a document camera they can share computer screen images, audio,video tape, all created and transmitted instantly. They can see eachother working on the same document. You can’t do that on a conferencecall.”For face to face meetings when there is no time or budgetfor travel. Law firms often bring their court reporters to O’Brien’sspace for videoconferenced depositions. Some firms do job interviewsby video.For large meetings when you can’t justify the costs associatedto bringing everyone to that one location. Use of a videoconferencingroom costs about $200 an hour.O’Brien has these tips for videoconferencing:Don’t be unprepared. It’s an expensive phone call, sobe on time.Use the right decor and proper lighting. Try for bluesor grays on the walls and don’t wear your white shirt.Understand how the equipment works.Don’t ever mute the audio. It makes people suspicious.Don’t pan away from the subject. It leaves the personat the other end wondering what’s going on; it’s like being put onhold.Don’t jump in at the same time. Though the speed of transmissionhas increased so it is almost instantaneous, cameras are voice activated,so listen to what the other person says.Conduct yourself professionally as though you are in apublic facility.Bring your company logo on a sign or slide; it can beprojected on a video screen.Don’t waste money. The phone companies do not supply instantreadouts for your telephone charges.One more “don’t” that a colleague learned the hard way:don’t leave the equipment on unless there is an intended purpose.”We schedule ours to be left on when we have sales reps out selling,and they will call up our conference room without anyone being here,”says O’Brien. But he knew another company’s rep who used his homeoffice as a demo room, and one day he demoed his basement only tofind a strange man standing there — he was fixing the furnace.Top Of PageVenture MoneyEntrepreneurs don’t have to be making money now to gainthe confidence of investors, says Stephen Shaffer of Penny LanePartners LP of 1 Palmer Square. “What we look for are companiesthat have a strong management team in place and a compelling story– a proprietary feature that we feel certain can capture a meaningfulshare of a very large market.”Shaffer will be one of the panelists at this year’s New Jersey VentureFair on Monday, March 29, from noon to 5 p.m. at the Liberty ScienceCenter in Jersey City. The exposition, titled “Where emerginggrowth companies and venture capital meet,” will give potentialinvestors like Shaffer a chance to view new products and meet themanagement teams of more than 40 promising businesses. After the venturecapitalists give their luncheon addresses, the trade show starts at1:30 p.m., and the fair concludes with a cocktail party. Cost: $115.Call 609-452-1010.Other panelists at the fair include John Martinson of EdisonVenture Fund, New Jersey’s largest venture capital firm; Ron Hahnof Early Stage Enterprises, Frank Tower of Blue Rock Capital,and Brandon Hull of Cardinal Health Partners. Individual investors,commercial lenders, investment bankers and brokers, attorneys, accountantsand other corporate business developers are also invited to attend;for more information, contact the New Jersey Technology Council at609-452-1010.An alumnus of Dartmouth College, Class of 1967, Stephen Shaffer holdsa BA in history and an MBA from Cornell. He joined Prudential InsuranceCompany of America in 1969 to negotiate leverage buyouts for the company.Prior to founding Penny Lane, Shaffer did private placements as anintermediary for his New York based broker-dealer, Denslow, Shafferand Company.By definition a Small Business Investment Company (SBIC), Penny Laneis limited to investments of up to $2 million in any given deal. Inaddition to stock, investors typically claim a seat on the board ofdirectors. This means entrepreneurs have to be ready to give up aportion of their company.”Venture capitalists are expensive people,” Shaffer concedes.”But investors not only bring money to a company, they bring experience,useful connections, and strategic focus because they’ve been in thebusiness.”In the three years since the company was founded, Shaffer and histhree partners have invested over $18 million in 12 portfolio companiescovering a broad range of fields, from biotechnology to publishing.He offers the following suggestions to entrepreneurs thinking aboutways to help their businesses grow:Approach the right investors. A company is eligible fordifferent sources of funding depending on its size, history and stageof development. “You can save yourself time by knowing which investorswill take the risk, and for how much,” says Shaffer. At the “seed”stage, an idea or concept may be enough to attract initial investmentsof up to $500,000 from “angel” investors. An SBIC like PennyLane usually enters the picture once a company has established bothhistory and a viable product. Large investment firms, banks and venturecapitalists typically enter at a much later stage.Demonstrate a potentially sizable market share. Investorsare accustomed to looking a few years down the road, but they wantreassurance nonetheless. “At this stage of investment, venturecapital firms aren’t necessarily looking at the immediate profit marginso much as what amount of the market the company can seize once thecompany is fully developed.”Establish management history. Investors are looking atthe integrity of the people in a business, not just the product. “IfI see a management team in place that I don’t like, I won’t do thedeal,” says Shaffer. “We like to know the management teamhas worked together and can function well together,” says Shaffer.For him, that usually means at least three years of company history.Know your company’s worth. Entrepreneurs occasionallysabotage efforts to gain financial backing by clinging to unrealisticexpectations. “We turn down a lot of deals because the entrepreneursthink it’s worth a whole lot more than we think it’s worth,” saysShaffer. On the other hand, if investors are scrambling to get stock,that could mean a company has been undervalued. The best way to avoideither situation: work closely with someone who knows the financialworld.Recruit a professional advisor. A concise, intelligiblebusiness plan, Shaffer urges, should be drafted under the guidanceof a professional before it reaches investors. “We’d almost preferthat the plan come to us through somebody else,” says Shaffer.”It tells us that at least somebody has looked at it and has passedjudgment on it that it belongs in the venture capital community.”Attorneys, investment bankers and intermediaries can all help getyour plan in the right hands.Although the competition for funding is rigorous, promising businessesbenefit from what Shaffer describes as a “cooperative” ratherthan competitive attitude within the SBIC community. “I’m justas happy to do a deal with other venture capitalists as not,”says Shaffer. Attractive businesses will often pull in multiple investors,which means both more money and a better chance for success. “Weall get together and share ideas about how to do things: how to raiseyour own money, what to look for in companies, how to hire staff,how to bring partners in. The more minds, the better.”– Melinda SherwoodTop Of PageFor Non-Profits — A High Tech SaleFour-drawer file used cabinets for $10, new fax machinesfor $35, and Pentium computers for $300. Sound too good to be true?Not if you run a non-profit business. Trenton Waste Exchange and RecycledOffice Equipment Company are co-sponsoring a four-hour warehouse saleon Tuesday, March 30, from 9 a.m. to 1 p.m. at Bordentown Self Storage,1025 Route 206 (opposite the Bordentown weigh station of New JerseyTurnpike’s Exit 7).Trenton Waste Exchange is a nonprofit donation broker and a virtualwarehouse (609-921-3393). Carol W. Royal, the director, helpslocate homes for unwanted but usable surplus.Providing the merchandise for this sale is Bill Mischlich ofthe for-profit Robbinsville-based Recycled Office Equipment Company(609-208-0559). Mischlich bids on lots, donates a percentage of whathe gets to charity (U.S. 1, December 23, 1998).Some of the equipment has been donated to charity through Mischlich,some was given to him through a barter arrangement, and some, saysMischlich, is “junk we have repaired.””I make offers and appraise equipment to recycle it,” saysMischlich. “We can tell small companies what the price is or goin and make an offer. We upgrade and test everything before we sellit, or we take it back if it malfunctions.”Mischlich does not buy or accept donations from private individuals,and “a 486-33 is the lowest unit we will give away,” saysMischlich, noting that this computer will take children’s games andword processing.He has set a slightly higher bar for the sale, offering 486-66 computerswith monitor, keyboard, and mouse for $125. Some of this price willgo into a revolving fund for more donations. Also offered on March30:Pentium 100-133 computers with modem, CD-ROM, sound card,speakers, monitor, keyboard, and mouse), $300.Color monitors, 14, 15, and 17 inch, at $30, $45, and$100 respectively.Overhead projectors, $50.Slide projectors, $60.PA systems, $400.Be sure to bring cash, a van or wagon, and proof of nonprofitstatus. It’s cash and carry.U.S. 1 printed a list of places to donate computers and office equipment– and get donations from — on December 23, and the list isavailable at https://www.princetoninfo.com. Suggestionson how to donate computers to schools may be found at https://www.computers.fed.gov.Among the tips: Donate software with your computer only if you arenot keeping a copy. Include manuals and other materials. Otherwise,clean out all files on the disk with a utility program. Even the mostprimitive models can help very young children with word processing– or be used as “take-apart” fodder for figuring out howcomputers work.But for a longer list call Neil Seldman at the Institute forLocal Self Reliance in Washington at 202-232-4108 (https://www.iosr.org). Seldman’s report”Plug Into Electronics Re-Use” sells for $15 and it not onlygives a list of recyclers and reusers, it tells how to introduce communitygroups or entrepreneurs to the recycling marketplace.”Many of the successful companies use donations or sales at lowcost as a loss leader, and they make money on software, maintenance,and service,” says Seldman.Top Of PageWork DiscriminationTwo labor law attorneys discuss discrimination in theworkforce at a free public seminar hosted by the New Jersey StateBar Foundation on Thursday, April 8, at 7 p.m. at the New Jersey LawCenter, One Constitution Square, New Brunswick. Pre-register by calling800-FREE-LAW or 908-937-7525.Arnold Cohen of the Newark law firm Balk, Oxfeld, Mandell andCohen, and Devora L. Lindeman, an attorney with the Cliftonlaw firm of Proskauer Rose, will provide an overview of employmentdiscrimination relating to age, gender, race, handicap, whistle blower,pregnancy discrimination, reduction in the workforce, and equal payfor equal work.Cohen concentrates his practice in the private and public sector oflabor and employment law. An adjunct professor at Rutgers Law School,he is also the host of “The World of Work” on WDVR-FM.Lindeman exclusively represents management in labor and employmentissues, defending against such claims as wrongful termination, breachof contract, and discrimination. She also assists clients in establishingpreventive maintenance measures such as employee handbooks and sexualharassment policies in order to prevent problems before they occur.Top Of PageNew Jersey: Ask AbbyB>Abby Joseph Cohen, the celebrity equity analystfrom Goldman Sachs, has been announced as the keynote luncheon speakerfor this year’s New Jersey Business Conference set for Wednesday,May 19, from 9 to 5 p.m. at Hilton Towers in East Brunswick. Tablesponsorships for this prestigious event, which benefits Rutgers’ GraduateSchool of Management, sell for $1,500 or $3,000. Call 201-339-0155.Also speaking on May 19 are John S. Reed, chairman and CEO ofCitigroup; Patricia F. Russo, executive vice president, LucentTechnologies; Douglas G. Watson, president and CEO of NovartisCorporation; and Steve Wynn, chairman and CEO of Mirage Resorts.Governor Christie Whitman is expected to join the more than1,000 CEOs and senior executives at the conference, entitled “Beyond2000: Industry Perspective for the 21st Century.” Sponsors includeSummit Bank, New Jersey Sales & Marketing Executives Association,Business News New Jersey, and the New Jersey State Chamber of Commerce.”This should be a very powerful program,” says Robert G.Cox, president of Summit Bank and chair of the conference, “onethat gives senior executives across the state an opportunity to hearfrom some highly visible individuals, each of whom is recognized asa leader in his or her industry and an expert on future trends.Top Of PageWomen’s TradeU.S. Small Business Administration administrator AidaAlvarez encourages New Jersey women business owners to join herand William B. Daily, secretary of commerce, at the Canada/USABusinesswomen’s Trade Summit in Toronto, Canada from May 17 to May21.”The summit will provide a forum for Canadian and U.S. businesswomenwho are ready to do business across the border, as well as developbeneficial commercial relationships,” says Alvarez. The summitwill feature a policy forum where participants will discuss importantcross-border issues with key Canadian and U.S. policy-makers, saysAlvarez. Participants will also have the opportunity to display theirproducts and services at a business showcase, and to network withtheir Canadian counterparts.The fee for participating is $415. The application process includesan assessment of each applicant’s export readiness. The summit islimited to 150 U.S. women business owners. To register online, visithttps://www.businesswomensummit.com. For more information, call TanyaGalery Smith at 202-205-7268 or E-mail: tanyasmith@sba.com.Top Of PageDeVry’s BachelorsFor the first time in New Jersey history, a for-profitschool is offering a four-year bachelors degree program. The DeVryInstitute of North Brunswick was granted accreditation by the state’sCommission on Higher Education for its four-year Electronics EngineeringTechnology (EET) program.”DeVry can now respond to the demands of New Jersey’s leadingcompanies by providing high-tech employees with increased skills andknowledge,” says Robert Bocchino, president of DeVry inNorth Brunswick. The bachelor’s degree curriculum combines advancedtechnical skills with business concepts.250 students are expected to enroll in this program. Approximately3,300 students are currently enrolled at DeVry in North Brunswick.DeVry Institute is a division of DeVry Inc., which has 12 campusesacross the country.Top Of PageFrom Stevens:E-Commerce DegreeStevens Institute of Technology in Hoboken is offeringa bachelor of science degree in E-Business. AT&T has donated $100,000for the new curriculum, and Rick Roscitt, president and CEOof AT&T Solutions, AT&T’s outsourcing business, is scheduled to beone of the instructors. Stevens officials say that this degree willfocus on the integration of technology and business and expose studentsto a broad array of real-life and work experiences.The institute also offers other off-campus graduate programs suchas Chemical Biology at Rider University; Telecommunications Managementat AT&T Local Services, Dayton; Concurrent Engineering at BrookdaleCommunity College, Lincroft; and Technology Management at Lucent Technologies,Piscataway. For more information, call 201-216-5234.Top Of PageBike to Work DayRideWise, Somerset County’s transportation agency islooking for cyclists to participate in its county wide “Bike toWork” competition on Friday, May 21, the 43rd National Bike toWork Day. Commuters all across the country are encouraged to leavetheir cars at home and pedal to work on this day.The RideWise contest is open to anyone who works in Somerset County.There is no fee to register and prizes will be given to the cyclistwith the longest commute and to the company with the most employeesparticipating.For more information or to register, call 908-704-1011. National Biketo Work Day is sponsored by the League of American Bicyclists, anorganization focusing on bicycling advocacy and education.Top Of PageHandbooks for Small Business,CorporationsHere are two handbooks for business formation and operation:The New Jersey Corporation Handbook, a comprehensive guide to NewJersey corporations by Robert D. Frawley. Published by WestGroup, the 1999 edition costs $60. To order, call 800-344-5009, fax800-213-2323, or order online at https://www.westgroup.com.Frawley has an office in Morristown and is of counsel to the CollegeRoad-based Smith, Stratton, Heher, and Brennan. He handles businessorganization, mergers, acquisitions, corporate finance, venture capital,family business counseling, and intellectual property matters.”This is a practitioner’s handbook, written by a practitioner,”writes Frawley in the author’s preface. “It is a handbook forquick reference. It contains fully annotated references to Title 14A,an invaluable tool that will save library time.” The softboundvolume with approximately 475 pages, includes information regardingchoosing a corporate entity, the importance of maintaining and filingproper business records, resolving shareholder disputes, and the dutiesof officers and directors.The New Jersey Small Business Resource Guide for 1999 is now availablefrom the SBA district office by calling Harry Menta at 973-645-2434.The free 38-page guide has sections on starting and financing a business,government regulations, financial and technical assistance programs,and local sources of help. Updates of this information may be foundin the form of a newsletter at https://www.nj.com/njsbdc/sbanews/.Top Of PageManagement Tips:Beyond the FistIt was not so long ago that all one needed to be a goodmanager, it seemed, was an `iron fist’ and the drive to get thingsdone no matter what,” says Sheree Butterfield, of DrakeBeam Morin, a global career transition and outplacement consultingfirm with an office at Forrestal Village (https://www.dbm.com).”But as we tumble headlong into the next millennium, the skillsrequired of a good manager will be all the more complex and diverse.”The firm offers these tips for managers of the future:Make the most of technology: There is not going to bea single area of business immune to the advancements of technology.Managers may also find themselves communicating regularly with employeesthey rarely see. Managers will need to know how to take advantageof the latest in communications technology.Learn to lead by listening: The ideal manager in the nextmillennium will need to be a kind of vortex, drawing all the vastresources and information available. Managers will have to make useof everything they hear from above, below, and even outside the immediatesphere of business.Cultivate emotional balance: Under the pressures and conflictsinevitable in time of change — and the coming years will be timesof great change — managers will need to approach such changesas challenges, opportunities for learning and even altering one’smindset. They should be able to let certain things simply “rolloff,” to see the larger picture, the greater vision, and not letthe momentary storm and stress of change affect them.Manage the relationships, not the employees: The daysof merely supervising are waning. In the shifting sea of full andpart-timers, freelancers, temps, and flex-time workers, the managerof tomorrow will need to “read between the lines” of thesevarying groups, understand the weaknesses and utilize the strengthsinherent in each group.Adapt: Once upon a time, managers were known and acknowledgedfor the uniqueness of their style. But no longer will a single style,however unique, suffice. The managers of tomorrow will need the abilityto step from one way of doing things to another, to become strategist,then mentor, then team leader.Mediate information: Tomorrow’s managers will have attheir fingertips a growing reservoir of knowledge and information.They will need to be able to retrieve, understand, and repackage thisinformation swiftly, and in a manner that suits the given situation.Juggle resources: Tight budgets are a necessity, and theywill remain so. Managers in the next millennium will have to shiftand juggle resources with ease. This applies to more than just money;customer satisfaction, employee morale, and company image will becomepart and parcel with “bottom line” concerns.Be a visionary: Vision means not only something more thana quarterly objective or personal aim, but something other. Beingable to see, not only the forest for the trees, but beyond the forest,being able to envision your company as it could be, and how you cancontribute to the achievement of that vision, will be a necessityfor the coming millennium.Cultivate ethical practices: Tomorrow’s employees willbe even less likely than they are today to endure unethical behavioron the job. Sound ethical practices tend to trickle down, and employeesrise to the occasion. A greater sense of achievement is often theresult. The managers of the next millennium will be the wellspringof this focus on ethics.Welcome diversity: Diversity means difference: differentways of approaching life and business, different ways of looking atthe world. Tomorrow’s managers will not only succeed but thrive inthe midst of diversity. They will learn and come to appreciate thecustoms and beliefs of the people they work with and do business withall over the world. The workplace is, after all, a part of the GlobalVillage.”It all comes down to being willing to become a lifelong learner,”says Butterfield. “If you want to succeed into the next millennium,you can’t rest on your laurels. You have to keep learning new thingsand grow out of the box of what used to be called, `standard managementpractices’.”Top Of PageEmployer of the YearThe Garden State Council of the Society for Human ResourcesManagement (SHRM), is seeking nominations for the 1999 New JerseyEmployer of the Year.” The awards will be presented at the SHRMState Conference on Human Resources on November 1 and 2 at the DoubletreeInn, Somerset.Any employer in New Jersey is eligible to nominate itself for theaward. The award is based on excellence in recruitment and selection;compensation; benefits; employee training and development; managingworkplace diversity; integration of work and family values; health,safety, and security; and partnering.Nomination forms should be returned by April 30. Call Pat Reevesat 908-754-3810.Top Of PageCorporate AngelsB>Harold W. McGraw Jr., Princeton University Classof 1940, made a $5 million gift to endow the Harold W. McGraw Jr.Center for Teaching and Learning at Princeton University. McGraw,who spent 52 years at McGraw Hill, currently serves as chairman emeritus.Jacqueline Mintz, founding director of the GSI Teaching andResource Center at the University of California at Berkeley, willdirect the new center.Ethicon Inc., a Johnson and Johnson company, donated $15,000to Raritan Valley Community College (RVCC) for five educationaland community oriented programs.”We appreciate the ongoing support of Ethicon Inc.,” saysRaymond Bateman, chairman of the RVCC board of trustees. “Theyhave enabled RVCC to continue to deliver sound educational opportunitiesand diverse cultural experiences to our community.”The money will provide nursing scholarships, enhance programs of theCenter for International Business and Education, the Institute ofHolocaust and Genocide Studies, theater, and to support the offeringsby the resident orchestra and choir.The Kaul Foundation gave $60,000 to the Princeton PlasmaPhysics Laboratory (PPPL) to supplement the endowment for PPPL’s”Prize for Excellence in Plasma Physics and Technology Development.”Funded by the Department of Energy and managed by Princeton University,PPPL is a collaborative national center for science and innovationleading to an attractive fusion energy source.The Kaul Foundation was set up by Florida businessman Ralph Kaul in1986 to encourage and reward excellence of national significance inscientific, public health and safety, literary, fine arts, and educationalendeavors.Johnson and Johnson has awarded a $10,000 grant to RiderUniversity through the Independent College Fund of New Jersey tosupport an urban initiative at the university. With the aid of thisgrant, a new program called Students Supporting Students will attemptto teach selected students how to develop the self-discipline, teambuilding, and goal setting skills within a cooperative, communal environment.Prudential reopened its Helping Hearts Program, whichhelps volunteer-based emergency medical service (EMS) squads acquireportable cardiac defibrillators. Since the program’s inception in1994, Prudential has helped 214 of New Jersey’s EMS squads with morethan $523,000 committed to the purchase of defibrillators.The 1999 Prudential Helping Hearts Program provides grants of up to$1,000 to qualifying volunteer squads. Defibrillators, which administerjolts of electricity to “reset” the heart’s natural rhythm,have been called one of the most important lifesaving inventions ofthe 20th century.Squads interested in applying should visit the Community Section ofPrudential’s website at https://www.prudential.com or contacttheir nearest Prudential office.Top Of PageAccountants for the Older CitizenRobert L. Tammaro and Company, the Cranbury-based certifiedpublic accounting firm is offering a free older citizen consultationin connection with its “Accountants for the Older Citizen”role. Older citizen financial planning and consulting has become ameans of financial survival for our pre and post-retirement populationand their families, says Robert L. Tammaro.Tammaro says that there are planning techniques to preserve assets,Establish eligibility for Medicaid, provide for dependents with disabilities,provide for a non-institutionalized “community” spouse, preservedistributions to estate beneficiaries, provide for long-term care,and establish eligibility for public assistance.”Most older citizens have either a pension plan or an individualretirement account among their retirement assets, with large sumsinvested in these retirement plans and accounts. Without proper planning,at the participant’s death, plan assets included in a participant’sestate may be reduced by more than 80 percent before final distributionsare made to family members.” Call 609-655-8700.Next StoryCorrections or additions?This page is published by PrincetonInfo.com— the web site for U.S. 1 Newspaper in Princeton, New Jersey.

CE – US1

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