Work to Welfare: Maureen Genuardi
Phone Recycling: Bell Atlantic Mobile
Corporate Angels: Brain Injury Info
Corrections or additions?
These articles were published in U.S. 1 Newspaper on August 18, 1999. All rights reserved.
Writing for the ‘Net: Steve Outing
The “sound bite” defines TV journalism, but
on the Web, the “information crumb” is becoming the new standard.
Steve Outing, who writes “Stop the Presses” for Editor
and Publisher Interactive (E-mail: steve@planetarynews.com),
interviewed new media manager
Kim Kirkham at the Times Record
News in Wichita Falls, Texas, the first of the E.W. Scripps newspaper
chain to experiment with reporters writing for the Web and print simultaneously.
Kirkham’s guidelines:
Go short. The average web “story” for journalistsshould take no more than 10 minutes to write — advice any businesswith copy on a website or an E-Mail newsletter should heed.Follow the inverted pyramid style, and get to the pointvery quickly. Everything should fit into the first paragraph. Storiesshould be no longer than five or six paragraphs.Use bullet lists and highlighted text so that scannerscatch the important content.Include as many links as possible.Make web stories stand on their own, regardless of whethera link to longer text is provided.Print and electronic publishers should ask writers for two versionsof each story — one for the Web and one for print. There’s anadvantage to doing duplicate work, in this case: the Web story usuallycaptures the essence of the longer print piece, and serves as a goodoutline.Top Of PageWork to Welfare: Maureen GenuardiIf, as an employer, you have had difficulty retainingemployees who are coming to the workforce from welfare, then MaureenGenuardi can help. She has just been appointed director of thetwo-year 21st Century Cities Demonstration Project, which has $2 millionfrom the state to help with welfare-to-work efforts. This collaborativeof 40 businesses, non-profits, and government agencies has pledgedto move at least 400 new workers from welfare to self-sufficiencyover the next two years.”Some research nationally suggests that retention strategies helpparticipants maintain and keep their jobs,” says Genuardi. “Forinstance, a case manager can help a mom maintain child care, whichis good from both the mother’s and the employer’s point of view.”The demonstration project offers services ranging from better assessment(to fit the right person to the right job) to job coaching (to communicateto the new hire exactly what he or she needs to do) to “barrierresolution.” Barrier resolution is the bureaucratic way of referringto transportation problems, day care difficulties, substance or alcoholabuse, homelessness, or domestic violence.Genuardi, an alumna of Slippery Rock State University, Class of 1972,with an MSW in human services administration from Rutgers, is workingfor her EdD from Widener and has taught at Trinity College, Rowan,and Stockton State. She managed a regional service center of the GreaterPhiladelphia Works Program, implemented a research and demonstrationproject that helped substance-abusing welfare mothers, and servedas the REACH coordinator for the human services department of OceanCounty. Genuardi and her husband have made their careers in humanservices; Peter is at Family Service of Atlantic County and one oftheir two grown children just graduated from New York University asa public policy major.This project began as a collaborative among 40 organizations. To staveoff unproductive rivalry, the collaborative — administered byMercer Street Friends — awarded contracts the way that the statedoes, with publicly advertised bids.”All of the contracts have been awarded,” says Genuardi. Caliperof Mount Lucas Road won contracts worth $50,000 for job match services,suiting abilities to demands. “Caliper will work with participantsto identify not only the abilities but also their interests, tryingto match for retention,” she says.Irwin Stoolmacher of Stoolmacher & Associates at 4093 QuakerbridgeRoad won a $20,000 one-year contract for public relations services,including brochure development (E-mail: stoolgroup@aol.com).The human services department of the City of Trenton won the bid fora yet-to-be named employment representative (who chooses the job candidates)and two team leaders or case managers. Also winning bids for teamleaders are the Mercer County Board of Social Services, Greater TrentonCommunity Mental Health, United Progress Incorporated, and ManagementIntervention.Because this is a demonstration project, research will be done totrack the successes and failures. Philadelphia-based Private PublicVentures has this contract.Employers can take advantage of this program to find entry-level workerswith a relatively high degree of stability. Call Genuardi at MercerStreet Friends at 609-396-1506.Top Of PageChild Support BookkeepingIf you, the company bookkeeper, must take out childsupport payments from employees’ paychecks, your job is now easier.You can mail all the checks to one place instead of to multiple probationoffices. The new system is voluntary until October 1, and then youabsolutely must make the change.”The establishment of the centralized collection center benefitsNew Jersey employers by simplifying the process of remitting checks,and it benefits families because a simpler process helps expeditepayments,” says Michele K. Guhl, human services commissioner.Submit the following information for each employee for whom supportis withheld to the New Jersey Family Support Payment Center, CN 4880,Trenton 08640.Employee nameOffice of Child Support case numberEmployee’s social security numberAmount of paymentFor questions on the payment process call the New Jersey Officeon Child Support at 800-599-3772.Top Of PageMore Night Buses: NJ TransitBus service between Route 1 and Princeton comes to ahalt before 8 p.m., forcing many in the area to pack up work earlyor risk getting stranded. So the Greater Mercer TMA pushed for more”late bird” buses and NJ Transit agreed. Beginning on Saturday,September 4, Bus 605 from Quakerbridge Mall to Palmer Square leavesthe mall at 8:45 and 9:45 p.m. and arrives at Palmer Square at 9:06and 10:06 p.m. “The new trips,” says Sandra Brillhart,executive director of the TMA, “will allow people without carsto shop and work on Route 1 after 7 p.m. without having to worry abouthow they will get home.” (https://www.gmtma.org)Top Of PagePhone Recycling: Bell Atlantic MobileWhat do you do with those old wireless phones? Now youcan recycle them. Bell Atlantic Mobile launched a “Wireless atWork” program for the Philadelphia tri-state region that putsyour idle phone in the hands of senior citizens and people with disabilitieswho can use the phones for emergencies. Each phone collected is reprogrammedto dial 911. People who donate are receiving tax-deductible receipts.For information on drop-off stations, call 215-880-0462 (https://www.bam.com)Top Of PageCorporate Angels: Brain Injury InfoThe law office of Stark & Stark at 993 Lenox Drive,a firm that specializes in personal injury law, has donated its copyof the Brain Injury Resource Center to the Brain Injury Unit of theSt. Lawrence Rehabilitation Center in Lawrenceville (https://www.stark-stark.com)The Resource Center is an interactive computer program that definestechnical terms and contains personal stories from the injured andwas used to satisfy inquiries from families and friends of peoplewith brain injuries. Call 609-919-9292 for information.Top Of PageOther AngelsThe Charlotte W. Newcombe Foundation of Park Place has awardedLa Salle University $29,000 in scholarship money for “mature,second career, women students” for the 1999-2000 academic year.The Foundation has awarded scholarship aid totaling $654,000 to 26colleges and universities for mature, second career women, and $327,000in scholarships for physically disabled students at nine collegesand universities.The New Jersey Department of Labor provided a $739,000 grantto continue the Rutgers/Industrial Union Council Occupational Safetyand Health Education Project, a four-year-old program aimed at preventingoccupational illness and injuries.U.S. Trust Company of New Jersey contributed $1,000 to the Associationfor Advancement of Mental Health to support its campaign for localsupported housing, a collaboration with Catholic Charities.Top Of PageDonations PleaseVictims of May’s deadly tornadoes in Oklahoma City havereceived some relief from the efforts of Jobsite magazine, aLambertville-based trade publication for the construction industry,which recently teamed up with advertisers to raise funds to house,feed, and clothe victims. Donations are still being accepted at: TornadoVictim Relief, Dept. 999, Oklahoma City, OK 73196.Previous StoryCorrections or additions?This page is published by PrincetonInfo.com— the web site for U.S. 1 Newspaper in Princeton, New Jersey.
