Corrections or additions?
These articles by Barbara Fox were prepared for the
March 28, 2001 edition of U.S. 1 Newspaper. All rights reserved.
On the Move: Vaughn Design
Taking its name from its address, Vaughn Design has
opened at 5 Vaughn Drive as a design shop doing project work for both
large and small firms. It is headed by Deborah Pellen, former creative
director for Princeton Marketech, and is an independent spinoff of
the full-service advertising and marketing agency founded by Robert
Zyontz.
“Many of us in our previous lives have had great relationships
with corporate America, and we are trading on that,” Pellen says
of her plan for growing new business. “We have a sense of urgency
and senior people with years of experience. We hit the nail on the
head the first time.”
Pellen majored in art and minored in business at Washington University
in St. Louis, Class of 1986. After a stint in Manhattan with McCann
Erickson and four years at a small ad agency in Philadelphia, she
was senior designer for the Franklin Mint, a Valhalla for direct
marketers
because of the lush budget allowed for selling porcelain figurines,
medals, and diecast cars. For instance, while Pellen was at the mint,
Cindy Crawford was the model for its jewelry. Then, at a start-up
software and modeling company in Bucks County, Pellen did marketing
and PR and packaging.
Now at Vaughn Design, she offers an array of projects: brochures,
graphic identity, POP promotional materials, presentation support,
sales collateral, logo design, and web design.
Pellen has a “mother daughter” story about how she came to
combine art with business. “My mother and grandmother are very
good artists; my grandmother’s oils are all over the house and my
mother did etchings and had a printing press at home. But I had never
taken an art class.” Every year she refused to go. Then, as a
high school junior, she told her mother that she’d gotten over the
“mother daughter thing” and now wanted to be an artist.
“I have offered you art classes since you could walk,” said
her mother. “What makes you think you can get into art
school?”
“But she gave me assignments and sat up at night and mounted them
perfectly. Most important, right away, she gave me a pair of boots
and told me to draw them. Then, 18 months later, she had me redraw
the same boots, so I could show the colleges how much I had learned
in a short time. I got into Carnegie-Mellon and Washington U.”
She chose Washington so that she could minor in business.
“We have found a great niche,” says Pullen, “and we think
can service clients in a different way. Many of the design firms I
have seen tend to have terrific artists and not great business people.
Vaughn Design, 5 Vaughn Drive, Princeton 08540.Deborah Pellen, creative director. 609-520-8666; fax, 609-520-8808.Www.vaughndesignonline.comTop Of PageManagement MovesPrinceton University, 1 Nassau Hall, Princeton08544. Harold Shapiro, president. 609-258-3000; fax, 609-258-1294.Www.princeton.edu.As of June, Betty Leydon will be the new vice president forinformationtechnology and chief information officer at the university. Ira Fuchspreviously held that post; he is now vice president for research andinformation technology at the Andrew Mellon Foundation.A 1967 graduate of Bucknell, with a master’s from the University ofNew Hampshire and two post-graduate degrees from l’Universite’ deNantes, she leaves a job at Duke as vice provost for informationtechnologyand CIO. She helped establish Duke’s Office of Information Technologyin 1994.State Theater, 15 Livingston Avenue, New Brunswick08901-1903. Mark Hough, president and CEO. 732-247-7200; fax,732-247-4005.Home page: www.StateTheatreNJ.orgMark Hough succeeds David W. Fleming as president and CEO of thetheater.Hough has been vice president for capital and major gifts at theMuseumof the City of New York and has had development positions at theWhitneyMuseum of American Art, American Ballet Theater, and the ManhattanTheater Club, one of the largest non-profit theaters in the nation.He has taught at Yale University and currently teaches at the NewYork University School of Continuing Education.Fleming is now president and CEO of the Greater Austin PerformingArts Center in Texas. Christopher Butler, who served as actingpresidentfor seven months, will return to his duties as vice president ofprogrammingand operations.New Jersey Bankers Association, 499 North HarrisonStreet, Princeton 08540-3571. Alfred H. Griffith, president.609-924-5550;fax, 609-924-0165.Sabry J. Mackoul, senior executive vice president of Fleet New Jerseyin Princeton, is the new NJBA chairman for 2001-2002. At theassociation’sannual meeting, the bylaws were amended so that Grand Bank N.A. ofMonmouth Junction could be a full fledged member. Now any financialservice company, other than a credit union, that accepts depositscan be a full member. Grand Bank was bought by MetLife.Top Of PageExpansionsJ.H. Cohn LLP, 997 Lenox Drive, Building Three,Lawrenceville 08648-2207. Michael S. Goodman, partner-in-charge.609-896-1221;fax, 609-896-1288.The public accounting and consulting firm has merged with Rudolf,Cinnamon & Calafato of Ocean Township. Based in Roseland, it alsohas offices in Edison, New York, Bronxville, San Diego, and EnglewoodCliffs, California.Top Of PageIn the NewsTravRoute, 1000 Herrontown Road, Princeton 08540.Dan Titus, president. 609-252-8197; fax, 609-252-8166.Www.travroute.comStephen H. Wildstrom, Business Week’s technology editor, gave highmarks in his March 19 column to TravRoute’s $299 CoPilot, saying thatit provides 75 percent of the function for about a quarter of thecost of the usual $2,000 navigation system. “The Pocket CoPilotdemonstrates that the PocketPC, a distant second in sales toPalm-basedhandhelds, is beginning to use its superior processing power anddisplayto do things Palms just can’t handle,” writes Wildstrom. “Ona recent trip to Phoenix, I found the Pocket CoPilot did an excellentjob of getting me around a city I don’t know well.”TravRoute develops GPS navigation, route guidance, and mobileE-commercesolutions for travelers, and is part of ALK Associates.Justballs!, 100 Canal Pointe, Suite 214, Princeton08540. Jim Klein, CEO. 609-919-1234; fax, 609-919-1235.Www.justballs.comThe web-based sporting goods store was featured in Business WeekOnlineon March 13 for getting $13 million in new funding, specified as”two-thirdsof its total investment to date.” Investors include Blue RockCapital of Wilmington, Zesiger Capital Group of New York, and JAFCOAmerica Ventures of Japan.The company has signed 500 college teams to exclusive contracts forthree to four years for providing balls. It also will be the exclusivesupplier to the Special Olympics. Revenue has been targeted at $35million this year.Top Of PageDeathsA memorial service for Edward J. Donovan is Saturday,April 14, at 10:30 a.m. at the Princeton University Chapel. A longtimecoach with Princeton University, he died on March 15 at 91.John Robert Wagenseller, 78, on March 18. He had beendirector of marketing for RCA and associate director of the alumnicouncil at Princeton University.Salvatore J. Cuccia, 46, on March 24. A chemist, he workedat FMC Corp. and BASF/American Cyanamid Corp. on Quakerbridge Road. Aservice of remembrance will be Thursday, March 29, at 4 p.m., at theMasonic Temple, 1200 Willow Street, Trenton.Corrections or additions?This page is published by PrincetonInfo.com— the web site for U.S. 1 Newspaper in Princeton, New Jersey.
