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These articles were published in U.S. 1 Newspaper on August 18, 1999. All rights reserved.
Writing for the ‘Net: Steve Outing
The "sound bite" defines TV journalism, but
on the Web, the "information crumb" is becoming the new standard.
Steve Outing, who writes "Stop the Presses" for Editor
and Publisher Interactive (E-mail: email@example.com),
interviewed new media manager
Kim Kirkham at the Times Record
News in Wichita Falls, Texas, the first of the E.W. Scripps newspaper
chain to experiment with reporters writing for the Web and print simultaneously.
should take no more than 10 minutes to write — advice any business
with copy on a website or an E-Mail newsletter should heed.
very quickly. Everything should fit into the first paragraph. Stories
should be no longer than five or six paragraphs.
catch the important content.
a link to longer text is provided.
of each story — one for the Web and one for print. There’s an
advantage to doing duplicate work, in this case: the Web story usually
captures the essence of the longer print piece, and serves as a good
If, as an employer, you have had difficulty retaining
employees who are coming to the workforce from welfare, then Maureen
Genuardi can help. She has just been appointed director of the
two-year 21st Century Cities Demonstration Project, which has $2 million
from the state to help with welfare-to-work efforts. This collaborative
of 40 businesses, non-profits, and government agencies has pledged
to move at least 400 new workers from welfare to self-sufficiency
over the next two years.
"Some research nationally suggests that retention strategies help
participants maintain and keep their jobs," says Genuardi. "For
instance, a case manager can help a mom maintain child care, which
is good from both the mother’s and the employer’s point of view."
The demonstration project offers services ranging from better assessment
(to fit the right person to the right job) to job coaching (to communicate
to the new hire exactly what he or she needs to do) to "barrier
resolution." Barrier resolution is the bureaucratic way of referring
to transportation problems, day care difficulties, substance or alcohol
abuse, homelessness, or domestic violence.
Genuardi, an alumna of Slippery Rock State University, Class of 1972,
with an MSW in human services administration from Rutgers, is working
for her EdD from Widener and has taught at Trinity College, Rowan,
and Stockton State. She managed a regional service center of the Greater
Philadelphia Works Program, implemented a research and demonstration
project that helped substance-abusing welfare mothers, and served
as the REACH coordinator for the human services department of Ocean
County. Genuardi and her husband have made their careers in human
services; Peter is at Family Service of Atlantic County and one of
their two grown children just graduated from New York University as
a public policy major.
This project began as a collaborative among 40 organizations. To stave
off unproductive rivalry, the collaborative — administered by
Mercer Street Friends — awarded contracts the way that the state
does, with publicly advertised bids.
"All of the contracts have been awarded," says Genuardi. Caliper
of Mount Lucas Road won contracts worth $50,000 for job match services,
suiting abilities to demands. "Caliper will work with participants
to identify not only the abilities but also their interests, trying
to match for retention," she says.
Irwin Stoolmacher of Stoolmacher & Associates at 4093 Quakerbridge
Road won a $20,000 one-year contract for public relations services,
including brochure development (E-mail: firstname.lastname@example.org).
The human services department of the City of Trenton won the bid for
a yet-to-be named employment representative (who chooses the job candidates)
and two team leaders or case managers. Also winning bids for team
leaders are the Mercer County Board of Social Services, Greater Trenton
Community Mental Health, United Progress Incorporated, and Management
Because this is a demonstration project, research will be done to
track the successes and failures. Philadelphia-based Private Public
Ventures has this contract.
Employers can take advantage of this program to find entry-level workers
with a relatively high degree of stability. Call Genuardi at Mercer
Street Friends at 609-396-1506.
If you, the company bookkeeper, must take out child
support payments from employees’ paychecks, your job is now easier.
You can mail all the checks to one place instead of to multiple probation
offices. The new system is voluntary until October 1, and then you
absolutely must make the change.
"The establishment of the centralized collection center benefits
New Jersey employers by simplifying the process of remitting checks,
and it benefits families because a simpler process helps expedite
payments," says Michele K. Guhl, human services commissioner.
Submit the following information for each employee for whom support
is withheld to the New Jersey Family Support Payment Center, CN 4880,
Office of Child Support case number
Employee’s social security number
Amount of payment
on Child Support at 800-599-3772.
Bus service between Route 1 and Princeton comes to a
halt before 8 p.m., forcing many in the area to pack up work early
or risk getting stranded. So the Greater Mercer TMA pushed for more
"late bird" buses and NJ Transit agreed. Beginning on Saturday,
September 4, Bus 605 from Quakerbridge Mall to Palmer Square leaves
the mall at 8:45 and 9:45 p.m. and arrives at Palmer Square at 9:06
and 10:06 p.m. "The new trips," says Sandra Brillhart,
executive director of the TMA, "will allow people without cars
to shop and work on Route 1 after 7 p.m. without having to worry about
how they will get home." (http://www.gmtma.org)
What do you do with those old wireless phones? Now you
can recycle them. Bell Atlantic Mobile launched a "Wireless at
Work" program for the Philadelphia tri-state region that puts
your idle phone in the hands of senior citizens and people with disabilities
who can use the phones for emergencies. Each phone collected is reprogrammed
to dial 911. People who donate are receiving tax-deductible receipts.
For information on drop-off stations, call 215-880-0462 (http://www.bam.com)
The law office of Stark & Stark
a firm that specializes in personal injury law, has donated its copy
of the Brain Injury Resource Center to the Brain Injury Unit of the
St. Lawrence Rehabilitation Center in Lawrenceville (http://www.stark-stark.com)
The Resource Center is an interactive computer program that defines
technical terms and contains personal stories from the injured and
was used to satisfy inquiries from families and friends of people
with brain injuries. Call 609-919-9292 for information.
The Charlotte W. Newcombe Foundation of Park Place has awarded
La Salle University $29,000 in scholarship money for "mature,
second career, women students" for the 1999-2000 academic year.
The Foundation has awarded scholarship aid totaling $654,000 to 26
colleges and universities for mature, second career women, and $327,000
in scholarships for physically disabled students at nine colleges
The New Jersey Department of Labor provided a $739,000 grant
to continue the Rutgers/Industrial Union Council Occupational Safety
and Health Education Project, a four-year-old program aimed at preventing
occupational illness and injuries.
U.S. Trust Company of New Jersey contributed $1,000 to the Association
for Advancement of Mental Health to support its campaign for local
supported housing, a collaboration with Catholic Charities.
Victims of May’s deadly tornadoes in Oklahoma City have
received some relief from the efforts of Jobsite magazine, a
Lambertville-based trade publication for the construction industry,
which recently teamed up with advertisers to raise funds to house,
feed, and clothe victims. Donations are still being accepted at: Tornado
Victim Relief, Dept. 999, Oklahoma City, OK 73196.
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