Corrections or additions?

These articles by Barbara Fox were prepared for the July 9, 2003 issue of U.S. 1 Newspaper. All rights reserved.

Wireless Roundup

One industry’s bad news is another industry’s good news.

Take mad cow disease. It’s a disaster for ranchers and meat packing

companies but an opportunity for companies with wireless tracking

technology. Psion Teklogix, a global firm with a sales office in Jamesburg,

employs a system of radio frequency identification devices to track

shipments of individual cows at slaughter houses. If there were to

be a problem, the steaks from the problem cow could be quickly identified.

The wonders of wireless, which some think is worth about $75 billion,

will be the topic for the New Jersey Technology Council on Tuesday,

July 15, at 5 p.m. at the offices of Sprint, 1420 Route 206, in Bedminster.

Kyle Maguire, Sprint PCS regional manager, will moderate a panel

on trends in the wireless industry with Bill Casey, of Flarion

Technologies Inc., which offers an alternate cost-effective technology,

flash-OFDM, to provide both voice and data. Also on the panel Richard

Dominach of Kirusa, a software service company that offers multimodality

(voice and data) services for cell phones that can work on Sprint,

Flarion, and other platforms. Cost: $40. Call 856-787-9700.

Sprint is the only service provider with wireless integrated into

its business, according to Patti Dominach of the Manalapan-based

Lewis Group, the NJTC program organizer. "Kyle Maguire will discuss

how wireless projections will affect the wired industry. There’s a

lot of `dark fiber,’ fiberoptic that was laid — and overbuilt.

They anticipated so much usage and it didn’t happen. Now wireless

is offering services for lower rates and eating into the revenue share

for the wired companies."

Wireless trends will be of interest to the Princeton area companies

that are developing products in the wireless market. These half dozen

companies are a diverse group, and except for air time providers like

Sprint and Verizon, they don’t compete head to head. In fact they

are often each other’s clients. The U.S. 1 area wireless line-up:

Psion TekLogix (PON), 7 Centre Drive, Suite 6,

Jamesburg 08831. John Streppone, regional vice president. 609-409-0666.

Home page:

THE COMPANY that tracks cattle in slaughterhouses, Psion Teklogix,

provides mobile workers with anytime, anywhere access to enterprise

IT systems in demanding, rugged environments, says John Streppone,

regional vice president.

"Rugged" as in the Port of Newark and other facilities with

more than 1 million square feet of warehouse space, including L’Oreal,

Cosmair, and Volkswagen at Exit 8A, McCormick spice company in

Baltimore, and several college campuses.

Rugged as in refrigerated warehouses. In May the headquarters office

in Kentucky announced that the U.S. Defense Commissary Agency (DeCA)

would buy one of its wireless systems. DeCA is the federal agency

that provides groceries and household goods to military personnel

through a worldwide chain of nearly 280 commissaries.

"We started with warehouse applications, but wireless is becoming

much bigger than it used to be. Even at the Port Authority it was

always contained," says Streppone. Now everybody is using wireless

mobile devices, even on-the-road repair technicians. "We do security

audits, needs assessments, installation — everything but billing

for the air time." The company’s systems are installed in more

than 15,000 sites worldwide.

Proximities LLC, 501 Forrestal Road, Suite 202,

Princeton 08540. John W. Lerch, CEO. 609-951-9595; fax, 646-514-5877.

Home page:

ANOTHER COMPANY that uses radio frequency identification technology

is Proximities on Forrestal Road.

This young company wants to use RFID bracelets to speed up service

at sports venues and bars (E-Z Pass for All Reasons, U.S. 1, May 14).

"Proximities could use Psion Teklogix terminals to read the tags,"

says Streppone.

Aereon Solutions, 116 Village Boulevard, Suite

201, Princeton Forrestal Village, Princeton 08540. Nigel Gardner,

CEO. 609-524-4030; fax, 609-524-4031. Home page:

AEREON OFFERS mobile application field service productivity solutions,

primarily for HVAC companies and also for service and maintenance

companies of any kind. In 18 months the firm has acquired 20 customers

in 12 states, and it has 12 people in this office plus technicians

and engineers on the road.

To eliminate telephone calls and double entry paperwork, Aereon’s

wireless devices offer everything at once to the repair person: directions

to the home, history of the customer, and history of the equipment.

The repair person does the work, leaves the bill, and moves on to

the next stop. This solution, the company says, could save 20 to 30

percent of costs for firms with about 15 trucks (U.S. 1 January 23,


"We provide out of the box service automation solutions for small

to mid-size companies. The solutions don’t require a high degree of

customization, and the company can get up and running in just a couple

of weeks," says Jason Bleistein, director of sales. "We

are unique because we are leveraging Internet service dispatched and

mobile communications. In the past, only very large companies have

been able to do this. Now a five-truck operation can operate like

a 100-truck operation, because we charge per user.

One solution is an Internet-based service dispatched system, complete

with a mobile platform to communicate wirelessly with technicians

in the field, is integrated with such accounting packages as QuickBooks.

An average size company would pay $150 per technician per month for

this, and the hardware (hand held devices made by Intermec or Symbol

Technologies) can be purchased for $2,000 or $75 per month on a lease

to buy program.

Another solution is to integrate the wireless platform into a complete

business management system such as Microsoft Business Solutions, not

just an accounting system. That costs $15,000 for the middleware and

$500 per device, one-time payments, plus yearly maintenance fees of

20 percent.

Broadbeam Corp. (former Nettech Systems), 2540

Route 130, Suite 116, Cranbury 08512-3510. Janet L. Boudris, CEO.

609-655-3737; fax, 609-655-1282. Home page:

ANOTHER PRINCETON area company in the wireless space is Broadbeam

Corp., founded by Boris Fridman. With application software for

wireless and mobility applications, Broadbeam is a wide area middleware

provider, says John Streppone of Psion Teklogix: "We work

with companies like Broadbeam to enable ERP (enterprise resource planning)

systems to communicate wirelessly in the warehouses."

Broadbeam supports large enterprise mobile deployments for 300 worldwide

clients including BellSouth, Emery Forwarding, FedEx Ground, Hertz,

SBC Communications, and Telia. Such mission critical solutions represent

Broadbeam’s traditional customer base, says Linda Everk, spokesman

for Broadbeam. The most recent version of this product, ExpressQ Wireless

Platform 4.0, was released on June 30.

In January Broadbeam introduced another product line for not-so-mission-critical

solutions. Mobile Solution Systems allows for alerts to be received

throughout the day, data to be cached and synchronized at the end

of the day, and Internet browsing.

Broadbeam moved in January from 100 College Road to less expensive

space on Route 130. It recently hired Hugh Sheridan, 46, as

the vice president of technology. A graduate of the City College of

New York, he has a master’s in computer science from the Stevens Institute.

Most recently he was chief technologist at Lucent Technologies where

he led the development of a wireless middleware platform targeted

to service providers.

PowerTech Services, 7A South Gold Drive, Hamilton

08691. Daniel Kulik, owner. 609-890-7200; fax, 609-890-7255. E-mail: Home page:

AFTER A ROLLER coaster ride, the owner of this company bought it back.

Daniel Kulik founded a company known as KC Electro-Mechanical Inc.

It installs and services generators for wireless telecommunications.

At its peak the company had nearly 150 employees in New Jersey, North

Carolina, Florida, and Atlanta, says Bob Graff, contract development

supervisor at PowerTech. Now there are 22.

What happened in between: KC was sold to NextGen Power Systems, based

in Colorado, for a reported $12 million in cash and assets in a contract

over time. "NextGen drove it into the ground, and Dan bought it

back," says Graff. By using a liquidation company, NextGen sold

the assets of its New Jersey office and three other offices.

Kulik formed another company, Light House Associates LLC, which paid

$700,000 for the New Jersey piece of the business. On March 17 the

transaction closed and Kulik renamed this division of LHA-LLC as PowerTech

Services. His employees, all based at South Gold Drive, service generators

in indoor and outdoor locations in the northeastern United States.

Using turbines, natural gas, diesel, and liquid propane, these generators

provides emergency power for both wired data centers and wireless

communications systems for big financial companies and telcoms.

Tellshare, 22 Wall Street, Princeton 08540. Jay

H. Paszamant, president. 609-924-4224; fax, 609-924-4465. Home


THE PRIVATELY held company, formerly known as Digi Technologies, aims

to use wireless technology to build customer relationships, particularly

in the youth market. It has a turnkey solution, txtMaster Mobile Marketer,

that includes a customized web application to facilitate registration

and a web interface to design and track text messaging campaigns.

Tellshare uses this product so that resorts can offer real-time information

on snow conditions via cell phone or PDA. Skiers who sign up for the

service also get targeted promotional offers.

Wellspring International, 830 Bear Tavern Road,

Suite 301, Ewing 08628. Wade Smith, CEO. 609-530-1990; fax, 609-530-1991.

Home page:

FORMERLY KNOWN as Water Management Services, this company offers a

wireless, point-of-use, water submetering system for multifamily housing.

The performance contracting device is known as the Aqura system.

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