Corrections or additions?
These articles by Barbara Fox were prepared for the July 9, 2003 issue of U.S. 1 Newspaper. All rights reserved.
One industry’s bad news is another industry’s good news.
Take mad cow disease. It’s a disaster for ranchers and meat packing
companies but an opportunity for companies with wireless tracking
technology. Psion Teklogix, a global firm with a sales office in Jamesburg,
employs a system of radio frequency identification devices to track
shipments of individual cows at slaughter houses. If there were to
be a problem, the steaks from the problem cow could be quickly identified.
The wonders of wireless, which some think is worth about $75 billion,
will be the topic for the New Jersey Technology Council on Tuesday,
July 15, at 5 p.m. at the offices of Sprint, 1420 Route 206, in Bedminster.
on trends in the wireless industry with Bill Casey
Technologies Inc., which offers an alternate cost-effective technology,
flash-OFDM, to provide both voice and data. Also on the panel Richard
Dominach of Kirusa, a software service company that offers multimodality
(voice and data) services for cell phones that can work on Sprint,
Flarion, and other platforms. Cost: $40. Call 856-787-9700.
Sprint is the only service provider with wireless integrated into
its business, according to Patti Dominach
Lewis Group, the NJTC program organizer. "Kyle Maguire will discuss
how wireless projections will affect the wired industry. There’s a
lot of `dark fiber,’ fiberoptic that was laid — and overbuilt.
They anticipated so much usage and it didn’t happen. Now wireless
is offering services for lower rates and eating into the revenue share
for the wired companies."
Wireless trends will be of interest to the Princeton area companies
that are developing products in the wireless market. These half dozen
companies are a diverse group, and except for air time providers like
Sprint and Verizon, they don’t compete head to head. In fact they
are often each other’s clients. The U.S. 1 area wireless line-up:
Jamesburg 08831. John Streppone, regional vice president. 609-409-0666.
Home page: www.psionteklogix.com
THE COMPANY that tracks cattle in slaughterhouses, Psion Teklogix,
provides mobile workers with anytime, anywhere access to enterprise
IT systems in demanding, rugged environments, says John Streppone,
regional vice president.
"Rugged" as in the Port of Newark and other facilities with
more than 1 million square feet of warehouse space, including L’Oreal,
Cosmair, and Volkswagen at Exit 8A, McCormick spice company in
Baltimore, and several college campuses.
Rugged as in refrigerated warehouses. In May the headquarters office
in Kentucky announced that the U.S. Defense Commissary Agency (DeCA)
would buy one of its wireless systems. DeCA is the federal agency
that provides groceries and household goods to military personnel
through a worldwide chain of nearly 280 commissaries.
"We started with warehouse applications, but wireless is becoming
much bigger than it used to be. Even at the Port Authority it was
always contained," says Streppone. Now everybody is using wireless
mobile devices, even on-the-road repair technicians. "We do security
audits, needs assessments, installation — everything but billing
for the air time." The company’s systems are installed in more
than 15,000 sites worldwide.
Princeton 08540. John W. Lerch, CEO. 609-951-9595; fax, 646-514-5877.
Home page: www.proximities.com
ANOTHER COMPANY that uses radio frequency identification technology
is Proximities on Forrestal Road.
This young company wants to use RFID bracelets to speed up service
at sports venues and bars (E-Z Pass for All Reasons, U.S. 1, May 14).
"Proximities could use Psion Teklogix terminals to read the tags,"
201, Princeton Forrestal Village, Princeton 08540. Nigel Gardner,
CEO. 609-524-4030; fax, 609-524-4031. Home page: www.aereonsolutions.com
AEREON OFFERS mobile application field service productivity solutions,
primarily for HVAC companies and also for service and maintenance
companies of any kind. In 18 months the firm has acquired 20 customers
in 12 states, and it has 12 people in this office plus technicians
and engineers on the road.
To eliminate telephone calls and double entry paperwork, Aereon’s
wireless devices offer everything at once to the repair person: directions
to the home, history of the customer, and history of the equipment.
The repair person does the work, leaves the bill, and moves on to
the next stop. This solution, the company says, could save 20 to 30
percent of costs for firms with about 15 trucks (U.S. 1 January 23,
"We provide out of the box service automation solutions for small
to mid-size companies. The solutions don’t require a high degree of
customization, and the company can get up and running in just a couple
of weeks," says Jason Bleistein
are unique because we are leveraging Internet service dispatched and
mobile communications. In the past, only very large companies have
been able to do this. Now a five-truck operation can operate like
a 100-truck operation, because we charge per user.
One solution is an Internet-based service dispatched system, complete
with a mobile platform to communicate wirelessly with technicians
in the field, is integrated with such accounting packages as QuickBooks.
An average size company would pay $150 per technician per month for
this, and the hardware (hand held devices made by Intermec or Symbol
Technologies) can be purchased for $2,000 or $75 per month on a lease
to buy program.
Another solution is to integrate the wireless platform into a complete
business management system such as Microsoft Business Solutions, not
just an accounting system. That costs $15,000 for the middleware and
$500 per device, one-time payments, plus yearly maintenance fees of
Route 130, Suite 116, Cranbury 08512-3510. Janet L. Boudris, CEO.
609-655-3737; fax, 609-655-1282. Home page: www.broadbeam.com
ANOTHER PRINCETON area company in the wireless space is Broadbeam
Corp., founded by Boris Fridman
wireless and mobility applications, Broadbeam is a wide area middleware
provider, says John Streppone
with companies like Broadbeam to enable ERP (enterprise resource planning)
systems to communicate wirelessly in the warehouses."
Broadbeam supports large enterprise mobile deployments for 300 worldwide
clients including BellSouth, Emery Forwarding, FedEx Ground, Hertz,
SBC Communications, and Telia. Such mission critical solutions represent
Broadbeam’s traditional customer base, says Linda Everk, spokesman
for Broadbeam. The most recent version of this product, ExpressQ Wireless
Platform 4.0, was released on June 30.
In January Broadbeam introduced another product line for not-so-mission-critical
solutions. Mobile Solution Systems allows for alerts to be received
throughout the day, data to be cached and synchronized at the end
of the day, and Internet browsing.
Broadbeam moved in January from 100 College Road to less expensive
space on Route 130. It recently hired Hugh Sheridan
the vice president of technology. A graduate of the City College of
New York, he has a master’s in computer science from the Stevens Institute.
Most recently he was chief technologist at Lucent Technologies where
he led the development of a wireless middleware platform targeted
to service providers.
08691. Daniel Kulik, owner. 609-890-7200; fax, 609-890-7255. E-mail:
AFTER A ROLLER coaster ride, the owner of this company bought it back.
Daniel Kulik founded a company known as KC Electro-Mechanical Inc.
It installs and services generators for wireless telecommunications.
At its peak the company had nearly 150 employees in New Jersey, North
Carolina, Florida, and Atlanta, says Bob Graff, contract development
supervisor at PowerTech. Now there are 22.
What happened in between: KC was sold to NextGen Power Systems, based
in Colorado, for a reported $12 million in cash and assets in a contract
over time. "NextGen drove it into the ground, and Dan bought it
back," says Graff. By using a liquidation company, NextGen sold
the assets of its New Jersey office and three other offices.
Kulik formed another company, Light House Associates LLC, which paid
$700,000 for the New Jersey piece of the business. On March 17 the
transaction closed and Kulik renamed this division of LHA-LLC as PowerTech
Services. His employees, all based at South Gold Drive, service generators
in indoor and outdoor locations in the northeastern United States.
Using turbines, natural gas, diesel, and liquid propane, these generators
provides emergency power for both wired data centers and wireless
communications systems for big financial companies and telcoms.
H. Paszamant, president. 609-924-4224; fax, 609-924-4465. Home
THE PRIVATELY held company, formerly known as Digi Technologies, aims
to use wireless technology to build customer relationships, particularly
in the youth market. It has a turnkey solution, txtMaster Mobile Marketer,
that includes a customized web application to facilitate registration
and a web interface to design and track text messaging campaigns.
Tellshare uses this product so that resorts can offer real-time information
on snow conditions via cell phone or PDA. Skiers who sign up for the
service also get targeted promotional offers.
Suite 301, Ewing 08628. Wade Smith, CEO. 609-530-1990; fax, 609-530-1991.
Home page: www.wellspringwireless.com
FORMERLY KNOWN as Water Management Services, this company offers a
wireless, point-of-use, water submetering system for multifamily housing.
The performance contracting device is known as the Aqura system.
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