When applying for a job, look beyond the job title. Study the description, says Glenn Pasch, CEO of PCG (Pasch Consulting Group) Companies.

Even if you have never held a position with the title that matches the one posted in the ad, you could be the right person for the job if you have the right skills. Do you have the background and knowledge to fulfill the needs of the hiring person? That’s the question to ask yourself, says Pasch.

Pasch will offer suggestions for job seekers in a presentation titled: “Are You Being True to Who You Are? View From the Other Side of the Hiring Desk,” Friday, February 19, 9:45 a.m. to noon at the Princeton Public Library, 65 Witherspoon Street. Sponsored by the Professional Service Group of Mercer County (PSG), the event is free and open to the public.

Based on his experience at PCG and also on his own job search experience after leaving a company several years ago, Pasch says he understands the job search process from both the applicant’s and hiring manager’s perspective.

This presentation is a response to questions Pasch received from people who attended his talk this past July on interviewing in the Internet age. Since then, people have asked what to do when they are not sure if their experience is what the hiring manger is looking for.

You can get a fairly good idea by studying the job description and analyzing your past experience, Pasch says. For instance, if he is looking for someone to manage a sales team, he will want to know that the applicant has led a team of people face to face, perhaps through managing a customer service team or restaurant staff. “That is something I can talk with you about,” he says, adding that he has hired people whose past job titles were different than the one he posted, but whose experience matched what he was looking for. They expressed confidence, knew what his company did and how they could help his team achieve its goals.

Keep in mind that individual companies use different titles to define the job. For instance, a sales related position could be titled “assistant”; “associate”; or “coordinator,” but the daily responsibilities for all three could be the same.

On the other hand, don’t try to convince the hirer that you can do the job simply because it appeals to you. Pasch says that candidates who try to win him over without the right experience never land the job. “The worst thing that can happen is that you get called in for a ‘face-to face’ and you’re discovered as a complete mismatch,” says Pasch.

Another “must” for job seekers is ongoing learning. Pasch counsels job seekers to keep their education updated. “There are a lot of online, low-cost, even free courses,” he says. The educational emphasis of PSG is a big reason he enjoys speaking at its events. In addition to weekly and monthly meetings, PSG offers several resources for job seekers including a self assessment tool, networking options, tips for online searches and for working with recruiters, sample documents, and a job board.

Pasch’s current role as a trainer and consultant exemplifies his view on matching experience over titles. He and his four brothers grew up in North Plainfield where his father worked in the construction business as a civil engineer, and his mother was the family homemaker. After high school, Pasch attended Rutgers University where he earned a business degree. In his early career days, he was a professional actor in New York City while working at restaurants in a variety of positions.

Today, as a public speaker, he draws on his acting experience, and as a corporate consultant and trainer, draws on his restaurant experience where he held several positions including bartender, waiter, host, and cook. Based on this, he understands the need for integrating all of the job roles involved in making a successful team.

What Pasch enjoys about corporate training is that he can look at a present situation and see what is possible. “I can see the future and reverse engineer it. Usually, when businesses call me in, they’re in chaos mode. I help show them how to put the puzzle pieces together or rearrange them.”

PCG includes four companies, each focusing on specific areas: digital marketing, consulting services, training, and research. The automotive industry comprises about 70 percent of their customers. The companies are headed by Pasch and his brother Brian who founded PCG Digital Marketing in 2005. It was ranked among the fastest growing private companies in 2011 by Inc. Magazine, and PCG has been ranked among the top 10 in New Jersey.

The brothers teamed up with Marc McGurren and Edward Shaffer to coauthor the book, “Selling Cars in the Digital Age,” which is used by dealers in the U.S., Mexico, Italy, Holland, and Canada. Both Brian and Glenn are regular bloggers. Glenn’s blog, titled, “Making Ideas Accessible,” focuses on change and success. He is working on a new book, “Sell More, Spend Less,” aimed to integrate the digital with the traditional aspects of marketing.

Pasch is a member of the Association for Talent Development and the National Speakers Association. Belonging to a professional organization helps keep you current and gives you the opportunity to talk with peers, Pasch says.

Pasch lives in Lawrenceville with his wife and two young sons. They remind him of what’s important in life, he says.

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