With a two-week break looming in U.S. 1’s publication schedule (that’s correct — our next issue will be August 10, not August 3), now is the time to take to heart our advice offered in this space last week. If you rely on U.S. 1’s event listings for planning your life outside of work, be sure to check with the venue before leaving your home or office, and also double check our online listings. While this issue of the paper will be in circulation for 14 days, the online listings are updated daily.

The most recent case in point: The popular cardboard canoe race in Plainsboro was listed in our July 20 issue as happening on Saturday, July 23. But families showing up that day discovered the event had been postponed due to the oppressive heat. Wouldn’t it have been nice to know that before venturing out in 100 degree heat?

So how do you keep up with us as we strive to keep up with the changing events scene? One way is to visit our website — www.princetoninfo.com — every so often and click on the link to today’s events, tomorrow’s events, or all future events.

Another, easier way, is to follow princetoninfo on Twitter or Facebook. Through these social media we deliver a 6 a.m. announcement highlighting the day’s upcoming events. You can link to it at any time you want (we don’t expect everyone to be up and at ’em at 6 a.m. and — we admit — we usually pre-schedule that 6 a.m. tweet). And by scrolling through the online listings, you will also find direct links to the websites of most venues. If you had come across the Plainsboro Public Library’s listing of the canoe race that sweltering Saturday, you could have clicked through to the library’s website and discovered — in large bold letters — that the canoe race had been postponed.

One more advantage to the Twitter/Facebook approach: We not only tweet the daily update, we also send alerts when we find out about cancellations, extra performances, special ticket offers, etc. That July 26 presentation to Princeton Borough Council on light rail options for the Dinky? Our Facebook and Twitter followers learned about it early in the day.

So while some of us will be on vacation in the coming days, others will be standing by at the office, updating our events database (send your information to events@princetoninfo.com) and posting information to our online resources. We hope you will take some extra time to enjoy the short stories and poems in this issue. We will see you again in print in two weeks, and we will update our website in less than a day.

#b#To the Editor: Costs v. Savings#/b#

I can’t help but notice the plethora of ads promising to save me 15 percent on car insurance. When I think about it, three ways I can save 15 percent are as follows:

Cutting my 2,000-calorie-a-day diet by 300 calories (saving 15 percent on meals.)

Turning off all the electricity in my house for 216 minutes a day (saving 15 percent on my electric bill.)

Shaving six days a week instead of seven (saving about 15 percent on shaving cream.)

But I am not — repeat NOT — looking to save 15 percent on my car insurance! Why? Because as a licensed insurance professional, governed by the New Jersey Department of Banking and Insurance, I know if I pay 15 percent less in insurance premium, I am more than likely getting 15 percent less coverage.

That means my assets are not 100 percent protected, and an initial small savings could cost me big-time in the long run.

Also, if and when the day comes that I need to make a claim, I’m not certain an unlicensed reptile, or caveman, or quirky TV character will be properly trained, or in the position, to advocate on my behalf.

When it comes to insurance, when one saves on the front end, one will most likely pay more on the back end. And the costs will not be entirely monetary.

Inadequate insurance coverage will cost time, energy, and emotional angst following a loss, as well as a percentage of one’s assets. When it comes to managing your risk, why risk it?

Jeff Perlman, CPCU

Perlman is partner of Borden Perlman Insurance, based at 2000 Lenox Drive, Lawrenceville.

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