Battling Stereotypes

Legal Resources

Consulting Tips

Delivering Drugs

Sleuthing Secrets

Nominations Needed

New Office Management Certificate

Corrections or additions?

These articles by Joan Crespi and Peter J. Mladineo were published

in U.S. 1

Newspaper on September 16, 1998. All rights reserved.

Troubling Transitions

Life is change. Sometimes we have control over the


and sometimes we don’t, but how you handle the change is up to you,

says Joan Rose, president of the Rose Group, a consulting group

based in Princeton. Rose will be speaking on "Various Transitions

in Your Life: Dealing Effectively With Them" on Thursday,


24, at noon at the Dakota Chop House for the Montgomery chapter of

the Princeton Chamber.

Rose views transitions, whether large or small, transitory or


"from a holistic point of view, and how these transitions impact

your work and your personal situation." Holistic? "One


doesn’t just affect us one way, it affects us totally — mentally,

physically, emotionally, financially," she says.

Rose’s consulting practice specializes on career transitions and


"When you make a career change," she says, "often you

change your friends, where you live, your lifestyle. One change


others." To make $20 reservations call 609-520-1776, or fax


To reach Rose at the Rose Group, now part of Ayers and Career


call 609-720-0554.

Rose has been through more than a few transitions herself. With a

BA in sociology from the University of Miami, Class of 1965, and an

MA in counseling psychology from Loyola in Maryland, she started out

as a social worker for the State of Florida, joined Head Start in

Maryland, moved to marketing, had her own practice, did career


at what’s now the College of New Jersey, and then did career


for an international outplacement firm.

Rose started her own business in Princeton, moved it to Newtown,


and recently moved it back to Princeton. And now she is integrating

the Rose Group into a new office of the Ayers Group, part of Career

Partners International, an international outplacement, recruiting,

and human resource consulting firm.

Any life has many transitions, be they individual, family, or


While many medical emergencies have an end to them and one recovers

fully, others — like lasting disease, divorce, death, and


— may never be complete. And aging is inevitable, but — as

Rose adds — "so much about aging is attitudinal."

The most difficult transitions? "Aside from the death of a loved

one, probably career transitions," Rose says. "They impact

so much — your health, your marriage or personal situation, your


Some of the transitions in life we can anticipate, Rose says.


of us will lose a job, get stuck in traffic, or will have schedule

changes — planes or trains — thrust upon us when we


she says. "You can let a late plane ruin your vacation. These

are all minor changes, but how we react to them affects our mental


How should you deal with transitions? Be aware of the change, says

Rose, and then take control over it. It all comes from you — how

you look at it and what you need to do, she says. "If you always

do what you’ve always done, then you’ll always be what you’ve always

been," she says. Or "you become someone else, become a fuller

person in a way. It’s a whole different way of looking at life."

Rose, herself, is currently facing a lasting and difficult transition

that many people have today: dealing with an aging parent. "With

these difficult transitions," Rose says, "there’s always the

process of letting go before you can move on to the next stage, and

once the next stage occurs, there are wonderful opportunities that

one may not have realized before. There’s a positive aspect to


In any transition, she advises, "reach out to friends who can

be an emotional support system. Exercise — even if it’s only to

take walks. Try to relax — read a book, go to a movie. Transition

is a difficult, painful, and often a confusing process," she says.

"Be good to yourself."

— Joan Crespi

Top Of Page
Battling Stereotypes

So you think that, in 1998, gender stereotypes are a

thing of the past? Think again. Or listen to Diane Kobrynowicz,

assistant professor in the department of psychology at the College

of New Jersey when she speaks on "Subtle Ways Gender Stereotypes

Affect Judgments of Women" on Wednesday, September 23, at 6:15

p.m. at the Plainsboro Public Library at the meeting of the Central

Jersey Chapter of the Association for Women in Science (AWIS). The

meeting is free and open to the public. For information call


or E-mail

Commonly accepted gender stereotypes, says Kobrynowicz, are that men

are aggressive, assertive, independent, and women are nurturing,


kind, like to take care of other people, that they are dependent,

passive, and not particularly competent.

Kobrynowicz says that her research shows that these stereotypes are

found worldwide, and while they are worse in some societies than


they affect judgments of both men and women "just about all of

the time." She cites a study that found these same sets of


held throughout 25 different countries.

"A lot of times we can think of stereotypes as expectations or

starting points," she says. "So that, for instance, if you

know you’re going to meet a woman, you’re likely to begin with the

expectation that she’s kind and considerate and that she might not

be as bright as a man in a similar position."

These stereotypes are not necessarily true, she says, but they create

expectations. For instance, she says, "people expect that people

in positions of power are men, and so if you meet a woman in a


position, you might not treat her as the same kind of authority as

a man in the same position.

`You know that old saying `A woman


to be twice as good as a man to do the work of a man.’ Or `she must

work twice as hard to prove that she’s half as good.’ Then the next

part is `Fortunately that’s not difficult.’ That’s the part that I’d

have to disagree with," says Kobrynowicz. "Living up to


expectations is a lot more difficult that witty phrases."

But hasn’t there been a change? "Individuals are subtyped into

different kinds of gender stereotypes. As there have been changes

in our society, and different kinds of substereotypes and


have developed — a career woman, a stay-at- home mom, the new

age, sensitive man.

"It’s one of the reasons why getting away from stereotypic


is so difficult," she says. "You think about a woman who’s

acting in a way that’s not consistent with our expectations: one


is `she’s a woman scientist.’ That’s a gendered way of looking at

what scientists are like. One says `a woman doctor’ but one would

not say `a man scientist.’

"The expectation in our culture is that women don’t like science

so much, so it becomes a chicken-and-egg issue. Young girls in school

learn this expectation, and those girls who like science risk being

ostracized," she says. Even the language, while not intentionally

chosen for boys’ likes, is set up in a way that excludes girls from

being particularly involved. Often the word problems are phrased in

the context of activities that boys are more likely to be engaged


Sciences like biology, chemistry, physics, and math may not be


welcoming to girls, she says. Even the teacher may overlook a girl

who’s brilliant in science as she looks for people who fit the


How does one overcome these stereotypes? It helps to be aware that

they exist and understand how they influence us and our judgments,

in however subtle ways, she says. "Then we need to be explicit

about calling people on their judgments, and try to circumvent the

process, if we think that stereotypes are operating. For a woman to

think that if you succeed enough, you’ll be judged accordingly, that’s

really naive. That isn’t what happens."

What should you watch out for? "I think you can get a sense if

someone’s treating us in a way that’s sexist. If you have that inner

voice telling you that something’s not right here, pay attention.

Don’t think that you’re being paranoid. While you don’t confront the

offender head on, you can ask `If this were happening to a man, would

you — .’ Fill in the blanks."

Kobrynowicz, born in Denville, New Jersey, did her undergraduate work

at Lafayette College in Pennsylvania. She worked at Prudential


in Newark doing employee management assessment. She earned a master’s

from the University of Kansas in Lawrence, then, using ideas gleaned

from her Prudential experience, wrote a thesis on "Stealthy


Revealing the Ubiquitous but Hidden Effects of Gender Stereotypes

on Judgments of Individuals," and earned a Ph.D. in 1997.

Since she has joined AWIS, Kobrynowicz has noted one change in her

own language. She is much less likely to call herself "a woman


— Joan Crespi

Top Of Page
Legal Resources

The Labor Day power outage was not only inconvenient

to thousands of residents in central and southern New Jersey, it was

practically illegal. According to a the second edition of "You

and the Law in New Jersey: A Resource Guide," utility service

may not be cut off on Saturdays, Sundays, or major holidays when the

utility’s payment office is closed.

Naturally, shut-offs resulting from natural disasters by fast-moving,

violent thunderstorms are excluded from that portion of the law, but

there are a surprising number of stipulations about utility shutoffs

for nonpayment. They are all revealed in the Resource Guide, published

by Rutgers University Press and co-written by Melville Miller

and Leighton Holness, the president and senior attorney,


of Legal Sources New Jersey.

The book explains everything from employment law to utility bills

to auto insurance. There are sections on expungements, police


student records, gender discrimination, and the new public benefits


Miller, an attorney with a JD from Harvard (Class of 1969) and


who has a law degree from Rutgers (Class of 1984), have prepared a

user-friendly tool that’s free of legalese. Holness signs the book

at Encore Books on Monday, September 21, at 7 p.m. 609-252-0608 for

more information.

Top Of Page
Consulting Tips

Small can be beautiful but, at least for consulting

firms, it’s better to think about getting bigger. "How to Grow

or Start a Consulting Practice" will be the topic of the next

meeting of the Institute of Management Consultants Monday, September

21, at 6 p.m. at the Forrestal.

The evening’s discussion will focus on the evolution of small


firms from the one-person shop to firms aspiring to be the next


Speakers are Tom Stapleton of Stapleton & Associates, a solo

practitioner based in Whitehouse Station, Jim Seber, of Seber

Logistics Consulting at 218 North Center Drive in North Brunswick,

and Garry Pettegrove, CEO of Ultrapro International, a


based in Gladstone. Cost: $55. Call 732-972-0549.

"A roller coaster" is how Paul Gondek, of Gondek &


and membership vice president of IMC’s Princeton Chapter, describes

the consultant’s life. "It’s a feast or famine business,"

he says, advising practitioners to clean up files, "market like

crazy," and upgrade computer systems during the lean part of the

work cycle.

Gondek, in practice for the past seven years, offers some observations

to corporate types considering conversion into consultants. Spending

a lot of money on office furniture and location is one common mistake

made by neophyte consultants. Gondek looked on disapprovingly as


left Quaker Oats, a past employer, and rented offices for their new

consulting practices in prime and pricey locations along North


Avenue in Chicago.

Gondek also acknowledges that "the one thing I accidentally did

right" was to tell everyone he knew that he was hanging out his

shingle as a management consultant. It helped to


his business.

Consulting, like other entrepreneurial endeavors, is not the


for those uncomfortable with selling. But he touts the profession’s

flexibility and lack of a numbing daily routine: "You can choose

to work any 24 hours in the day you like."

The IMC has 2,500 members nationwide, reports Gondek. The central

New Jersey and Princeton chapter meets six times a year and has 55

members. The meetings allow consultants and consultant wannabes to

network, share experiences and vent.

"At our meetings, every time there’s a downsizing, we have a lot

of people come through," says Gondek. But it’s an excellent place

to share trials and tribulations. "Spouses get tired of hearing

it after a while," he says.

Top Of Page
Delivering Drugs

Plastics" was the famous advice given to Dustin

Hoffman’s character in the movie "The Graduate." A quarter

of a century later, that same helpful Friend of Your Father might

declare, with equal authority, "Drug Delivery."

"One of our focuses in biotech is on the drug delivery side,"

says Peter L. Ginsberg, senior research analyst of Piper Jaffray

Inc. in Minneapolis. He addresses the Biotechnology Council of New

Jersey at the Hyatt on Friday, September 18, at 8:30 a.m. Call


for $40 reservations.

Drug delivery companies use existing effective drugs but in new


or delivery routes. "Typically they have a more limited risk


and a fast delivery market," says Ginsberg.

New methods of drug delivery are well represented in the Princeton

area lineup. Among those covered in U.S. 1 recently are Biodome


(May 13, 1998), Biomimetics (July 8, 1998), Bracco Diagnostics


21, 1998), Delsys Pharmaceuticals (January 14, 1998, and also


in the Life in the Fast Lane column of this issue), Hydromed Sciences

(March 11, 1998), Lavipharm Laboratories (July 15, 1998), Microdose

Technologies (January 28, 1998), Polytherapeutics (February 5, 1997),

Therics, (August 14, 1996), and U.S. Dermatologics (June 17, 1998).

Ginsberg started out at Princeton University, Class of 1987, as a

premed major, but ended up in economics. He worked as an investment

banker at Merrill Lynch in New York, went to Dartmouth’s Amos Tuck

business school for his MBA, was a healthcare analyst for USAA


Management in San Antonio, and was a biotech analyst at Vector


in Chicago.

Recently acquired by U.S. Bank Corp in Minneapolis, Piper Jaffray

has a national reputation for its investments in medical devices such

as pacemakers and heart valves. Ginsberg is charged with developing

the biotech area, particularly in the areas of drug delivery, cancer,

and neuro science. "I joined to build the biotech area from


he says.

He covers these smaller west coast firms: Inhale Therapeutics Systems,

Coulter Pharmaceutical, Pharmacyclics, Aradigm, Idec Pharmaceutical,

PathoGenesis, plus a major firm Chyron and a drug delivery firm, Dura

Pharmaceuticals. On the east coast he hovers over two drug delivery

firms, Guilford Pharmaceuticals and Emisphere, which converts drugs

formerly delivered by injection into pills.

"The most important thing for a biotechnology investor is to


says Ginsberg. "They are inherently risky investments, but the

opportunity can be quite large, and diversification is the best way

to reduce the risk profile."

Top Of Page
Sleuthing Secrets

Snooping of a certain kind is perfectly legal and it

could be good business. That’s the message from the New Jersey chapter

of the Society of Competitive Intelligence Professionals. They will

hold a vendor night on Wednesday, September 23, 6 to 9 p.m., at the

Somerset Marriott. Cost: $15, including a light supper. Call


for information or contact Robert Bugai at 201-998-0173 or


Vendors will include Alan Lombardi of Lombardi Research


in Kingston and Kroll Associates on Plainsboro Road, plus such


organizations as Washington Researchers, Dow Jones, and Associated

Press. Other vendors: CI Supermarket, Fuld & Company, Mogee Research,

Iron Horse Multimedia, International Intelligence Associates, Pennside

Partners, Marketing Audit, IFI Plenum, Bureau van Dijk, Nautilus


Phillips Business Information, Citizen 1, Knowledge Source, and the

Genesis Group.

The definition of competitive intelligence: "the legal collection

and analysis of information regarding the capabilities,


and intentions of business competitors, conducted by using `open


and ethical inquiry." The 12-year-old society’s 6,500 members

say they can provide management with "early warning of changes

in the competitive landscape (

Top Of Page
Nominations Needed

Nominate someone to follow Marcy Crimmins or


Reeves Hicks as the 1998 recipient of the Leslie "Bud"

Vivian Memorial Fund award. The recipient gets to choose which

nonprofit organization or organizations receives a cash award from

an endowment that is now valued at more than $53,000. Vivian was


University’s director of community and regional affairs, and the fund

was organized by members of the Princeton University Class of 1942

plus 16 organizations.

The deadline is October 15 to propose a member of the greater


community with these qualities: the ability to see the need for


action to resolve a problem of human need, the ability to identify

and define a problem to make it understandable to those most able

to resolve it, the ability to bring various parties together in order

to generate constructive criticism, and the perseverance and


to carry solutions through to successful completion. Send nominations

with written statements of support to Princeton Area Community


188 Tamarack Circle, Skillman 08558. For information, call Judy

Feldman at 609-688-0300.

Crimmins was honored as former executive director of the Princeton

Housing Authority and Hicks was an attorney and long-time civic


Top Of Page
New Office Management Certificate

Mercer County College is offering a new certificate

program in office management and technology. It’s geared for


and administrative assistants who want to advance in their careers

by learning the latest. This program requires an intermediate level

of proficiency at Word, Access, Excel, or PowerPoint.

Students will learn supervisory skills like managing conflicting


writing, customer service, managing information, and adapting to


in computer technology and telecommunications.

The program consists of seven courses which cost $90 each. Classes


Wednesdays from 9:30 a.m. to 4:30 p.m., beginning Wednesday, October

7. For more information call Yvonne Chang at 609-586-4800,



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