"The Name Behind the Names." That’s what 25-year-old Princeton advertising and marketing firm Ferrara & Company prides itself on being. "You might not know who we are, but you’ve certainly heard of our clients and the campaigns we develop for them," says Chris Havard, VP Marketing at the Princeton-based advertising firm.
Their "world class clients" include Church and Dwight’s ARM & HAMMER products such as laundry detergent, baking soda, cat litter and oral care. They have developed digital work for a portfolio of Heinz brands including Smart Ones, Lea Perrins and Classico sauce.
They have updated the classic "Who’s behind those Foster Grants" with an advertising campaign featuring Raquel Welch. In addition, they have a professional services division which markets products such as Trojan and oral care brands to healthcare professionals.
Ferrara & Company has since made a name for itself with its blend of "left brain, right results," explains Havard. By this he means that the company combines both product and consumer research with creative and visionary marketing and advertising. "We develop an understanding of customer behavior through research insights that gives us the ability to come up with exactly the right creative message," he says.
Ferrara & Company provides "360 degree thinking" offering a full line of services, "very unusual in a company our size," Havard adds. This includes the ability to develop television commercials, print and radio ads and promotions. They also have an extensive online and new media marketing group to help their clients keep in touch with their customers and develop product visibility and recognition.
But why Princeton rather than New York City? "Princeton is known for its smart and creative people. With the great brands we work on, the agency is a magnet for the highest caliber people; people who have already worked on major national and international campaigns," says Havard. "We offer clients that same talent as New York at a fair and reasonable cost". We’re a right-sized company that is nimble and quick, so we can take on any marketing challenge and deliver results.
You can find out more about Ferrara and Company at www.Ferraracompany.com. Or call 609-945-8700.
Ferrara & Company. 29 Airpark Road, Princeton. 609-945-8700. www.Ferraracompany.com