Since September of 2011 THE MAX CHALLENGE has been helping its members make incredible changes in their health, appearance, and fitness levels in just 10 weeks. It has since become the fasting growing fitness franchise operating more than 40 locations with 30 more in development between New Jersey, New York, Pennsylvania, Florida, Texas, and California.

THE MAX Challenge combines the best in fitness classes, nutritional counseling, and motivation to help our members make fast and lasting changes to their health, appearance, and fitness levels. THE MAX is a sustainable solution to completely transform your life in just 10 weeks.

Fitness Classes

Our fitness program incorporates cardio training and strength training so that you can burn fat and increase strength at the same time. The classes are designed for people of all fitness levels. Instructors are trained on how to break an exercise down and provide modifications so that everyone is challenged and working to their own highest potential.

Nutritional Coaching

Our nutritional plan is based around three keys to nutritional success: the right foods, the right portions, and the right timing. All the foods you will eat on the program can be found in your local supermarket.

Motivation & Support

Our classes are set in a welcoming, family environment. We provide an amazing support system and everyone in the class is working towards a common goal.

“THE MAX is the only program that combines all of the important elements to completely transform your mind, body, and spirit,” said Vice President of Operations of THE MAX Challenge, Frank Baeli. “We have over 10,000 members across four states and are extremely proud to have recently crossed the bridge into Pennsylvania to help even more people.”

Founder and CEO of THE MAX Challenge, Bryan Klein, describes the mission statement of the company to be “Helping people to live longer, healthier, happier, more fulfilling lives.” THE MAX Challenge focuses on helping its members physically transform their bodies while infusing positivity to help members to completely change their outlook on their health.

There are more than 42 MAX Challenge locations throughout New York, New Jersey, Pennsylvania, Texas, Florida, Georgia, and California, as well as 30 additional units in the pre-opening stage. Franchise opportunities are available. For more information or to learn how to open a franchise with THE MAX Challenge, please visit

THE MAX Challenge of Lawrenceville/Pennington, 25 Route 31, Pennington. 609-303-3012.

THE MAX Challenge of West Windsor, 335 Princeton Hightstown Road, Princeton Junction. 609-248-4114

THE MAX Challenge of Princeton, 830 State Road, Princeton. 609-524-6160

THE MAX Challenge of Hamilton, 825 Route 33, Hamilton. 609-512-4350.

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