After nearly five years running his niche communications consultancy, Ted Deutsch, has closed Deutsch Communications Group to become the vice president of U.S. communications and public affairs for Sandoz Inc. Sandoz, the world’s second-largest generics company. Located at 506 Carnegie Center, Sandoz is a division of Denmark-based Novartis.

“The position was too compelling to pass up,” Deutsch wrote in a statement. He says that he developed an interest in the healthcare sector while working at APCO, a public affairs firm based in Washington, D.C. Then, after working in and around the Route 1 corridor, the hub of the world’s pharmaceutical industry, the interest got stronger.

“Healthcare reform is obviously high on the national agenda,” he says, and the question of how our country can best balance innovation, access, and affordability in medicines is a long-term issue of vital importance, regardless of how the next several months play out in Washington.”

DCG operated at 20 Nassau Street, directly across from Princeton University, where Deutsch received his bachelor’s in history in 1991, specialized in cause marketing. His wife, Jess, also a 1991 Princeton alum, still works at the university, where she is a health professions advisor within the Office of the Dean. Some of its main community relations clients included the Terra Momo Restaurant Group (parent company of Mediterra, Teresa Ristorante, Teresa Caffe, Witherspoon Bread Company, Nova Terra, and Eno Terra restaurants) and Points of Light and Hands On Network, a network of volunteer centers around the country.

Deutsch helped promote Hands On Network’s national conference and was active in the public relations launch of a new national monument it created, the Extra Mile Points of Light Volunteer Pathway, a mile-long walk not far from the White House lined with bronze medallions that feature leaders in the social and service sectors.

Deutsch, who also holds a master’s degree in international affairs from Georgetown University, says he was drawn to Sandoz and Novartis because he is an advocate of corporate social responsibility and corporate-nonprofit partnerships. DCG specialized in cause marketing services that focused on cross-sector partnerships benefiting corporations, nonprofits, and society. “Novartis is a leading player on the global corporate citizenship front and in my Sandoz role I will be able to contribute directly to the company’s ongoing work in that area,” his letter states.

The closure of DCG also forced the company’s employees to find other work. Grant Brooke and senior counsel Elliot Bloom are now working with Taft and Partners, a communications and marketing firm based at 1 Palmer Square; and Katelyn De Rogatis is now the manager of corporate communications at Toys “R” Us in Wayne. She says she is glad to be working in “an in-house communications position with endless growth potential.”

#b#Sandoz Inc.#/b#, 506 Carnegie Center, Suite 400, Princeton 08540; 609-627-8500; fax, 609-627-8682. Bernhard Hampl, president and CEO. www.us.sandoz.com.

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