Digital 5’s Remote DVDs

PInG’s NJT Website

Dotphoto’s Reprints

Rider’s New Center

Sarnoff Turnkey Tool

Corrections or additions?

This article by Barbara Fox was prepared for the May 22, 2002 edition of U.S. 1 Newspaper. All rights reserved.

Technology On the Move

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Digital 5’s Remote DVDs

By next year, every household will want one — a

wireless home entertainment center that connects the television set’s

DVD player to a PC’s archive of digital photos and music, so that

one click of the remote control can trigger a photo/music montage

on your television screen.

At least that’s what Ron Stevens, CEO of Digital 5 at Quakerbridge

Executive Center, predicts will happen with his latest product, Netplay.

The DVD player business is supposed to grow 100 percent in two years,

and his buyers of mid to high range DVD players account for about

half of the sales.

Stevens thinks that Netplay will be the next PC peripheral to sell

in mass volume — tens of millions of units a year. He compares

it to the launch of another high volume peripheral, the MP3 player.

"Not only will it work with a DVD player but it will extract all

your digital entertainment content from your PC — JPGs saved from

your digital camera, videos, and music you have saved. Now you access

all of that content on your TV set by buying the Netplay DVD player,"

says Stevens.

Digital 5 is licensing its chip to DVD manufacturers. By the January

consumer electronics show in Las Vegas, Netplay will be available

on DVD players from three or four major brands. When you go to buy

one, the salesman will offer you an upgrade to a player with Netplay.

Competition is limited, says Stevens. An expensive alternative is

to put together a complete home network — a home server, a satellite

dish, boxes that connect everything, and a subscription service.

"What makes this extremely attractive is that it is completely

wireless. It can work inside a home network or without a network by

adding two wireless access cards, one in the DVD player and one on

your PC," he says. The hitch: you have to get Netplay when you

buy your DVD. It cannot be added to an existing product.

This is the fifth start-up for Nova Scotia native Stevens. He had

been one of the founders of S3, now a $1 billion company, the largest

graphics chip company in the world. Most recently he helped found

California-based iCompression, a pioneer in the digital VCR market

that was sold to GlobeSpan.

One of the investors (the investor group now includes Philips, Texas

Instruments, SpaceVest, and 3I) hired Stevens two years ago to shore

up the fortunes of Sycom Technologies in Ewing (U.S. 1, October 9,

1996). "My analysis is that we should change the business model;

Digital 5 is a new company," says Stevens.

"I looked at where the market was going and what it was missing,"

he says. In addition to the network division, Digital 5 has also has

a portable product business unit for MP3 player technology, such consumer

products as RCA’s Kazoo.

"We are gaining a tremendous amount of traction. Our OEM customers

are eager to get our technology into production," he says of his

16-hour-a-day schedule. He has 69 employees worldwide, including 40

at this location. "I expect to return tremendous revenues to the


Digital 5 Inc., 101 Grovers Mill Road, Quakerbridge

Executive Center, Suite 200, Lawrenceville 08648. Ron Stevens, president

and CEO. 609-243-0015; fax, 609-243-9231. Home page:

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PInG’s NJT Website

Princeton Internet Group (PInG) has redesigned the website

for New Jersey Transit ( so that users can get

schedules and other travel information or register to receive travel

alerts and notifications. Now NJT information is available 24 hours

a day, and you don’t have to call different numbers for train and

bus schedules.

NJT had asked PInG to create a web-based image that promoted a "personal"

transit system, not merely a "mass" transit company. After

doing market research and analyzing the requirements, PiNG did the

creative design, content development, and all back-office application

development for the site. This included E-commerce purchase transaction

programs, content management systems, interactive itinerary planning

and schedules, a wireless advisory notification feature for travelers,

and a personalized center called "My Transit.’

The complete bus schedules, with departure times for each stop, are

available as Adobe documents, but the train schedules can be called

up by filling out forms. The best thing about the way this site is

planned is the way it combines train and bus schedules and costs.

You can figure out, for example, how to get to Penn Station in New

York by train, and then look at what buses leave New York to get to

an outlying area.

Princeton Internet Group Inc. (PInG), 13 Roszel

Road, Suite C-222, Princeton 08540. Mark Meara and Rob Freda, partners.

609-452-1667; fax, 609-452-0063. Home page:

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Dotphoto’s Reprints

DotPhoto’s on-line photo reprint solution enables event

participants and readers of participating papers to view and purchase

top quality photo reprints over the Internet. Newspapers and professional

photographers post the digital images to their co-branded custom priced

DotPhoto accounts. Among the free services are watermarking for copyright

protection, inclusion in a public online photo gallery, secure online

ordering, and photo printing on top quality photo paper.

"Photographers save time and money by farming out photo reprint

work for a small handling fee instead of paying full-time employees

to fulfill photo requests," says Glenn Paul, founder. Participating

photographers receive a check with their monthly sales report., 800 Silvia Street, American Enterprise

at Ewing, Ewing 08628. Glenn Paul, founder. 609-434-0340; fax, 609-434-0344.

Home page:

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Rider’s New Center

The perennial shortage of good math and science teachers

may be momentarily helped by the current job market, but long-term

prospects for getting well-trained scientists into public school classrooms

are dim.

Rider University’s new Science and Education Literacy Center (SELECT)

is designed to revolutionize technology education. This 5,500 square-foot

facility on the third floor of an existing building, the Bristol-Myers

Squibb Center for Teaching and Learning, was designed by Princeton

Pike-based Silverberg Associates and with $750,000 from Bristol-Myers


"Collaboration is one of the scientist’s most important tools,

and the B-MS Center’s design and philosophy enable educators to collaborate

as they would in the lab," says Michael Benner, director of SELECT.

"Because teachers will teach the way they are taught, our students

will go into the world with the tools to use these methods."

In an inquiry-based learning environment, scientists will work with

non-scientist educators in an effort to inspire their students to

consider teaching careers. The design was intended to invite students

and faculty to enter, become curious, ask questions, investigate,

and work collaboratively with resources — materials, humans, and

technology — at hand to support their work.

Everything is set up for digital and wireless technology. Classrooms

have round tables and rolling chairs to encourage collaborative learning,

and they have lots of glass walls, so observers can get drawn in to

a particular activity. The science laboratories are equipped with

materials similar to those in most school settings.

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Sarnoff Turnkey Tool

Sarnoff Corporation has an accelerated development program,

Inventiate, for creating new market-targeted products — medical

or otherwise — or overcoming technical barriers to commercialization

or production in only six weeks. The process: 1-1/2 day investigation

of the problem by six-person teams from Sarnoff and the client; five

weeks research by an interdisciplinary team at Sarnoff; and a full

written and oral report, often including intellectual property, in

a final meeting.

Success stories to date include creating the concept and design for

a disposable hearing aid (now being manufactured and marketed by Songbird

Hearing of Cranbury); developing a remote dermatology analysis system

and electronically-controlled eyewear, and solving a drug manufacturing

problem to increase yield.

Overall, Sarnoff creates and commercializes electronic, information,

and biomedical technologies. It works on client-funded R&D, licensing

of technology, and development and incubation of venture companies.

Sarnoff Corporation, 201 Washington Road, CN 5300,

Princeton 08543-5300. 609-734-2000; fax, 609-734-2040. Home page:

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