Corrections or additions?
Prepared for August 30, 2000 edition of U.S. 1 Newspaper. All
Technology Forum: Genomics’ New
Even with all the brouhaha about cloning and genetic
research, does the general public really know anything about what’s
"I have actually been impressed with the degree of interest and
understanding that people have," says Dale R. Pfost
of Orchid BioSciences and a pioneer in this field. "It is a credit
to the media that this is of interest to peoples’ lives. It is like
in the ’60s, when we were going to the moon, this is the current area
of interest, but with a different frontier."
Pfost keynotes the U.S. 1 Technology Forum on Thursday, August 31,
at 4 p.m. at the Doral Forrestal. His topic: "The Big Breakthrough
in Genomics: What it Means to Princeton." Admission is free.
Pfost says that the laypeople he talks to are remarkably well
"There have been a lot of smart questions, and those from a fresh
thinker are sometimes the best,"
He is, nevertheless, worried about premature announcements. "My
concern is that there is an awful lot of research going on and it
is talked about in public. It is right and proper for that to take
place. But especially if someone has a loved one who is ill, there
is the hope that a breakthrough would take place in a time frame to
help that loved one."
Miracles take time, he warns. "There are a few hundred thousand
people working very hard to improve health care. It is hard work,
and it takes years to make progress. There is no other industry that
has a group of individuals more dedicated to the betterment of human
A baker’s dozen of exhibitors will contribute to the
U.S. 1 Technology Expo booths (see list below). Some booths will have
live Internet access, others new products. For instance, Avante, AI
Technology’s sister company in Hong Kong, will show "smart"
access locks and the "smart" cards used with them.
These locks and cards are big improvements over the current "mag
cards" that hotels and institutions use now. In contrast to those
notoriously unreliable cards, the smart cards have a computer chip
that is virtually foolproof. "I can’t tell you how many times
I have gotten to the 12th floor with all my luggage, and I can’t open
the door," says Joe Tallone
Instead of the "yes entry" and "no entry" limitations
of the mag cards, the smart locks and keycards can be programmed for
different levels (dorm manager versus student, desk clerk versus
and they make a record of each and every time the door opens and
and what key was used each time.
"Avante permits you to have a system that is difficult to
says Tallone. "Hotels are using it for control of employees to
get feedback on how long they were in a particular place. Financial
firms can use it for security, with locks that require two cards to
open." Cost: from $375 to $1,000 per lock, and the price depends
on the software, the readers, the volume of locks and cards. Says
Tallone: "We are not the only people that do this, but we are
one of the most dependable." (609-799-9388,
The Technology expo goes with the Princeton Chamber’s trade show,
which starts at 10 a.m. with a workshop on international trade. The
major exhibits for both the trade show and the technology expo will
be open from 11 a.m. to 5 p.m. Gregory Olsen
Sensors Unlimited, will speak at the 11:30 chamber luncheon, which
costs $28 for non members (call 609-520-1776 for reservations).
Martin, handwriting analyst, begins her work at 2 p.m., and
of wine, beer, and food begin at 3 p.m. Except for the lunch, it’s
Tech Exhibitors: High Tech R&D
Junction 08550; adhesives and thermal management interface materials
for the electronics industry. Founded 1981. Dr. Kevin Chung,
Staff size: 100. Square feet: 52,000.
Brook Corporate Center, Cranbury 08512; research and development of
therapeutic products and biological testing services based on
animals, based in Raritan. Founded 1985. Mark E. Swanson, vice
transgenic sciences. Staff size: 53. Square feet: 12,000.
Lawrenceville 08648; product development, from toys to aerospace
to medical devices. Founded 2000. Chris Robinson, founder.
1, Monmouth Junction 08852; complete technology development
including mechanical design, software and electronics, and rapid
Founded 1996. Henry Wieck PhD, president. Staff size: 10. Square feet:
08540; world-leading fiber optic component design, fabrication, and
supply. Founded 1991. Gregory H. Olsen, president. Staff size: 80.
Square feet: 11,000.
Forrestal Village, Princeton 08540; copies, color copies, computer
rental stations, printing, and graphics. Founded 1998. Edward Keenan,
owner and president. Staff size: 2. Square feet: 1,000.
202 Carnegie Center, Suite 101, Princeton 08540; services to
firms, division of Nelson Communications. Troy Matikonis. Staff size:
Route 1 and Darrah Lane, Box 8079, Princeton 08543-8079; Canon color
and b/w copies, small and poster size digital color and Docutech
b/w laser output from disc, ammonia-free blueprints, dry mounting,
offset printing, binding, circuit negatives, stats, and fax services.
Founded 1939. Joseph P. Teti, president and CEO. Staff size: 60.
John Fitzgerald; interactive multimedia, computer graphics, real-time
digital video, web design, kiosks. This expo exhibit will feature
four live Internet connections. www.theworksinc.com
3, Suite G, Lawrenceville 08648; Global Electronic Technology ContactX
Association, contact-building for technology and business issues.
The exhibit will have a live Internet connection. Steve Sroczynski,
08691; topical creams for sexual dysfunction for men and women.
1987. Joseph Mo, chairman, CEO, and president. Staff size: 15. Square
08619; graphic design and desktop publishing personnel, also web and
Internet placements. Founded 1993. Ginny Savage, co-owner. Staff size:
5. Square feet: 1,000.
Computers & Networks
Building F-1, Box 787, Rocky Hill 08553-0787; computer networks sales,
installation and data cabling service contracts, support plans and
consulting available. Founded 1985. Kathleen Nartowicz, owner and
president. Staff size: 10. Square feet: 4,800.
Computer Data Storage
Box 2234, Princeton 08540; computerized business records storage and
management, vault service for vital records and computer media,
and destruction service. Founded 1989. Marvin Parker, general manager.
Staff size: 6. Square feet: 40,000.
The power to assess the state of existing markets
in a single instant, is a 21st century miracle for small to mid-size
companies hoping to embark in international trade. No longer do
representatives need to show off their jungle-worn pith helmets or
board the flimsy kite that locals call an airplane, to make a personal
appearance at trade events overseas. Technological innovations such
as E-commerce and video conferencing have made international trade
possible without the tedious and expensive aspects of communication
"There has never been a better environment globally for small
to mid-size companies to engage in international trade," says
Assistance Center. Involved in export for most of his professional
career and fluent in Spanish, Burton graduated from the University
of Charleston in 1980, and has traveled to almost every destination
one can imagine. Yet with the ease of today’s high-speed capacity
to communicate with companies around the world, Burton, now
helps U.S. companies market their products overseas without anyone
having to leave the air-conditioning of their office cubicle.
On Thursday, August 31, at 10 a.m. Burton will speak at the
Coffee Hour, part of the Princeton Chamber’s Business Trade Fair and
U.S. 1 Newspaper’s Technology Showcase at Doral Forrestal. The event
is sponsored by the Chamber’s International Business Council and is
free of charge. Call 609-520-1776 for information.
From a historical perspective, Burton is confident that this is the
most exciting time to do business. "Opportunities in the world’s
market today are unlike any in history — with 74 million people
having access to the Internet, the historical barriers of
have been dissolved. It’s also the excitement of knowing that the
impact of what you do has global proportions." Also no longer
a reality is the high cost of marketing and advertising.
Burton hopes to highlight new opportunities specifically for small
to mid-size companies, and introduce area businesses to the services
of the Export Assistance Center, whose "primary, singular goal
is to help and insure the success of U.S businesses in global
The U.S. Department of Commerce and Export Assistance Center offers
three main areas of assistance: market penetration, acquiring of
share, and expansion of export sales in those markets. In addition,
the center aids U.S. companies in overcoming such trade barriers and
challenges as unfair or misunderstood country regulations. "Most
bureaucratic intricacies," says Burton, "can be overcome
consultation with other governments."
The U.S. Department of Commerce and Export Assistance Center’s new
web site is just one of the new tools available
to interested clients. Another innovation is a Virtual Tradeshow,
in which 720 U.S. companies are currently marketing their products.
Burton will elaborate further on these and other new technology that
can contribute to success in International trade (www.ita.doc.gov).
Burton’s Philadelphia office covers central and south New Jersey from
Somerset County to Cape May, the state of Delaware, and Pennsylvania
from its eastern border with New Jersey to the city of Harrisburg.
During the typical workday, International trade specialists from the
Export Assistance Center travel the East Coast, visiting companies
and offering advice regarding International trade. New York or
may not be Burton’s old stomping grounds in Japan, but U.S. companies
in those cities can sell their products all over the world without
a lot of hassle.
— Jessica Varga
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