Technology Expo: U.S. 1 Exhibitors

Trade Fair: International Workshop

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Prepared for August 30, 2000 edition of U.S. 1 Newspaper. All

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Technology Forum: Genomics’ New


Even with all the brouhaha about cloning and genetic

research, does the general public really know anything about what’s

going on?

"I have actually been impressed with the degree of interest and

understanding that people have," says Dale R. Pfost, CEO

of Orchid BioSciences and a pioneer in this field. "It is a credit

to the media that this is of interest to peoples’ lives. It is like

in the ’60s, when we were going to the moon, this is the current area

of interest, but with a different frontier."

Pfost keynotes the U.S. 1 Technology Forum on Thursday, August 31,

at 4 p.m. at the Doral Forrestal. His topic: "The Big Breakthrough

in Genomics: What it Means to Princeton." Admission is free.

Pfost says that the laypeople he talks to are remarkably well


"There have been a lot of smart questions, and those from a fresh

thinker are sometimes the best,"

He is, nevertheless, worried about premature announcements. "My

concern is that there is an awful lot of research going on and it

is talked about in public. It is right and proper for that to take

place. But especially if someone has a loved one who is ill, there

is the hope that a breakthrough would take place in a time frame to

help that loved one."

Miracles take time, he warns. "There are a few hundred thousand

people working very hard to improve health care. It is hard work,

and it takes years to make progress. There is no other industry that

has a group of individuals more dedicated to the betterment of human


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Technology Expo: U.S. 1 Exhibitors

A baker’s dozen of exhibitors will contribute to the

U.S. 1 Technology Expo booths (see list below). Some booths will have

live Internet access, others new products. For instance, Avante, AI

Technology’s sister company in Hong Kong, will show "smart"

access locks and the "smart" cards used with them.

These locks and cards are big improvements over the current "mag

cards" that hotels and institutions use now. In contrast to those

notoriously unreliable cards, the smart cards have a computer chip

that is virtually foolproof. "I can’t tell you how many times

I have gotten to the 12th floor with all my luggage, and I can’t open

the door," says Joe Tallone of AI Technology on Washington


Instead of the "yes entry" and "no entry" limitations

of the mag cards, the smart locks and keycards can be programmed for

different levels (dorm manager versus student, desk clerk versus


and they make a record of each and every time the door opens and


and what key was used each time.

"Avante permits you to have a system that is difficult to


says Tallone. "Hotels are using it for control of employees to

get feedback on how long they were in a particular place. Financial

firms can use it for security, with locks that require two cards to

open." Cost: from $375 to $1,000 per lock, and the price depends

on the software, the readers, the volume of locks and cards. Says

Tallone: "We are not the only people that do this, but we are

one of the most dependable." (609-799-9388,

The Technology expo goes with the Princeton Chamber’s trade show,

which starts at 10 a.m. with a workshop on international trade. The

major exhibits for both the trade show and the technology expo will

be open from 11 a.m. to 5 p.m. Gregory Olsen, who just sold

Sensors Unlimited, will speak at the 11:30 chamber luncheon, which

costs $28 for non members (call 609-520-1776 for reservations).


Martin, handwriting analyst, begins her work at 2 p.m., and


of wine, beer, and food begin at 3 p.m. Except for the lunch, it’s

all free.

Tech Exhibitors: High Tech R&D

A.I. Technology Inc., 70 Washington Road, Princeton

Junction 08550; adhesives and thermal management interface materials

for the electronics industry. Founded 1981. Dr. Kevin Chung,


Staff size: 100. Square feet: 52,000.

609-799-9388 609-799-9308

DNX Transgenic Sciences, 5 Cedar Brook Drive, Cedar

Brook Corporate Center, Cranbury 08512; research and development of

therapeutic products and biological testing services based on


animals, based in Raritan. Founded 1985. Mark E. Swanson, vice


transgenic sciences. Staff size: 53. Square feet: 12,000.

609-860-0806 609-860-8515

Isthmus, 112 Lawrenceville-Pennington Road,

Lawrenceville 08648; product development, from toys to aerospace

to medical devices. Founded 2000. Chris Robinson, founder.

609-620-1000 `609-620-0366

Polygenesis Corporation, 4270 Route 1 North, Suite

1, Monmouth Junction 08852; complete technology development


including mechanical design, software and electronics, and rapid


Founded 1996. Henry Wieck PhD, president. Staff size: 10. Square feet:


732-355-1001 732-355-1002

Sensors Unlimited, 3490 Route 1, Building 12,


08540; world-leading fiber optic component design, fabrication, and

supply. Founded 1991. Gregory H. Olsen, president. Staff size: 80.

Square feet: 11,000.

609-520-0610 609-520-0638

MultiMedia/ Communications

Document Depot, 126 Stanhope Street, Princeton

Forrestal Village, Princeton 08540; copies, color copies, computer

rental stations, printing, and graphics. Founded 1998. Edward Keenan,

owner and president. Staff size: 2. Square feet: 1,000.

609-520-0094 609-520-1294

Princeton Graphics Corp.: Nelson Communications,

202 Carnegie Center, Suite 101, Princeton 08540; services to


firms, division of Nelson Communications. Troy Matikonis. Staff size:


609-987-8855 609-987-1033

Triangle — Your Creative Center, Alternate

Route 1 and Darrah Lane, Box 8079, Princeton 08543-8079; Canon color

and b/w copies, small and poster size digital color and Docutech


b/w laser output from disc, ammonia-free blueprints, dry mounting,

offset printing, binding, circuit negatives, stats, and fax services.

Founded 1939. Joseph P. Teti, president and CEO. Staff size: 60.


feet: 10,000.

609-896-4100 609-896-2838

The Works, 20 Wyckoff Place, Franklin Park 08823.

John Fitzgerald; interactive multimedia, computer graphics, real-time

digital video, web design, kiosks. This expo exhibit will feature

four live Internet connections.

732-422-2559 732-422-2558

Trade Groups, 3100 Princeton Pike, Building

3, Suite G, Lawrenceville 08648; Global Electronic Technology ContactX

Association, contact-building for technology and business issues.

The exhibit will have a live Internet connection. Steve Sroczynski,


609-844-9880 609-844-9890

Pharmaceutical R&D

NexMed Inc., 350 Corporate Boulevard, Robbinsville

08691; topical creams for sexual dysfunction for men and women.


1987. Joseph Mo, chairman, CEO, and president. Staff size: 15. Square

feet: 11,000.

609-208-9688 609-208-1868

Employment Agencies

Preferred Personnel, 2239 Whitehorse Road,


08619; graphic design and desktop publishing personnel, also web and

Internet placements. Founded 1993. Ginny Savage, co-owner. Staff size:

5. Square feet: 1,000.

609-689-0700 609-689-0730

Computers & Networks

Princeton Computer Support Inc., 5 Crescent Avenue,

Building F-1, Box 787, Rocky Hill 08553-0787; computer networks sales,

installation and data cabling service contracts, support plans and

consulting available. Founded 1985. Kathleen Nartowicz, owner and

president. Staff size: 10. Square feet: 4,800.

609-921-8889 609-921-7691

Computer Data Storage

Docusafe Records Management, 3 Applegate Drive,

Box 2234, Princeton 08540; computerized business records storage and

management, vault service for vital records and computer media,


and destruction service. Founded 1989. Marvin Parker, general manager.

Staff size: 6. Square feet: 40,000.

609-452-7726 609-452-0270

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Trade Fair: International Workshop

The power to assess the state of existing markets


in a single instant, is a 21st century miracle for small to mid-size

companies hoping to embark in international trade. No longer do


representatives need to show off their jungle-worn pith helmets or

board the flimsy kite that locals call an airplane, to make a personal

appearance at trade events overseas. Technological innovations such

as E-commerce and video conferencing have made international trade

possible without the tedious and expensive aspects of communication


"There has never been a better environment globally for small

to mid-size companies to engage in international trade," says

Edward Burton, director of the U.S. Department of Commerce


Assistance Center. Involved in export for most of his professional

career and fluent in Spanish, Burton graduated from the University

of Charleston in 1980, and has traveled to almost every destination

one can imagine. Yet with the ease of today’s high-speed capacity

to communicate with companies around the world, Burton, now


helps U.S. companies market their products overseas without anyone

having to leave the air-conditioning of their office cubicle.

On Thursday, August 31, at 10 a.m. Burton will speak at the


Coffee Hour, part of the Princeton Chamber’s Business Trade Fair and

U.S. 1 Newspaper’s Technology Showcase at Doral Forrestal. The event

is sponsored by the Chamber’s International Business Council and is

free of charge. Call 609-520-1776 for information.

From a historical perspective, Burton is confident that this is the

most exciting time to do business. "Opportunities in the world’s

market today are unlike any in history — with 74 million people

having access to the Internet, the historical barriers of


have been dissolved. It’s also the excitement of knowing that the

impact of what you do has global proportions." Also no longer

a reality is the high cost of marketing and advertising.

Burton hopes to highlight new opportunities specifically for small

to mid-size companies, and introduce area businesses to the services

of the Export Assistance Center, whose "primary, singular goal

is to help and insure the success of U.S businesses in global


The U.S. Department of Commerce and Export Assistance Center offers

three main areas of assistance: market penetration, acquiring of


share, and expansion of export sales in those markets. In addition,

the center aids U.S. companies in overcoming such trade barriers and

challenges as unfair or misunderstood country regulations. "Most

bureaucratic intricacies," says Burton, "can be overcome


consultation with other governments."

The U.S. Department of Commerce and Export Assistance Center’s new

web site is just one of the new tools available

to interested clients. Another innovation is a Virtual Tradeshow,

in which 720 U.S. companies are currently marketing their products.

Burton will elaborate further on these and other new technology that

can contribute to success in International trade (

Burton’s Philadelphia office covers central and south New Jersey from

Somerset County to Cape May, the state of Delaware, and Pennsylvania

from its eastern border with New Jersey to the city of Harrisburg.

During the typical workday, International trade specialists from the

Export Assistance Center travel the East Coast, visiting companies

and offering advice regarding International trade. New York or


may not be Burton’s old stomping grounds in Japan, but U.S. companies

in those cities can sell their products all over the world without

a lot of hassle.

— Jessica Varga

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