What do the CEOs of Walt Disney, Linkedin, and Starbucks have in common? They did not study business in college!

Humanities, liberal arts, and science majors can learn business knowledge in six weeks this summer at The College of New Jersey.

The TCNJ Business Institute: Summer 2016, is a six-week, intensive program designed specifically for non-business majors to prepare you for work or careers within organizations of any kind. With the option to earn eight academic credits, the Business Institute offers not only knowledge of business and management, but also hands-on skills ranging from data analysis (using Excel) and business communication (written and verbal), to resume preparation and interviewing.

Participation in the Institute can help you take an excellent education in your chosen major and reach even greater heights, equipped with knowledge of how and why organizations are structured and managed the way they are.

The TCNJ Business Institute integrates all business disciplines in an intensive curriculum, led by the faculty of the School of Business — Bloomberg Businessweek’s #1 undergraduate business school in New Jersey — as well as visiting business executives.

The curriculum incorporates project-based study, company site visits, and guest speakers. Skill-building workshops include data-manipulation, analysis, and report-generation skills in Excel; business writing and presentation skills; resume preparation and differentiation; and interview techniques, including role-play with career center staff.

Finally, a case-study-based team project integrates business knowledge, skills, and perspectives into holistic program themes, a theme for each week of the Institute. Here the team chooses and strategically analyzes two very different companies for potential investment purposes, and presents findings in a compelling way to a business and non-business audience.

At the end of the six weeks, you will be able to

• understand the fundamentals of accounting and finance, so you can analyze and interpret financial statements

• define the customer and the organization’s value proposition, so you can develop marketing strategies

• appreciate the role of business in society, so you can navigate the intersection between the law, ethics, and business

• understand human motivation and behavior, so you can lead and manage people and teams

• learn about how manufacturing companies and service organizations operate, so you can manage for effectiveness and efficiency

• recognize the role of vision and competitive advantage, so you can develop organizational strategies for success

More information about the Institute: http://businessinstitute.tcnj.edu Contact George Hefelle, Institute Manager at 609-771-2540 or bi@tcnj.edu

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