Recruiting Strategy

New Web Guide


Digital Content: D.C.

Trade with Mexico

Capital Conference

Bad & Ugly Banking

Job Shadow Day

Donate Please

Corrections or additions?

Survival Guide: Electronic Resumes

These stories were published in U.S. 1 Newspaper on January 27, 1999.

All rights reserved.

You know that it takes hard work, perseverance, and

patience to find a job — but these days, a PC and modem don’t

hurt either. According to Business Wire the Internet has approximately

11,000 job listing websites with 1.2 million jobs. With this wealth

of options, looking and applying for a job online can be overwhelming.

Susan Guarneri, a New Jersey-licensed career counselor, will

be giving her advice on "Electronic Resumes" on Monday, February

1, at 7:30 p.m. at a free meeting of the Job Club at the Unitarian

Church, 50 Cherry Hill Road. Call 609-771-1669 or E-mail

"If you don’t know what you’re looking for, no amount of looking

will help — only career counseling can do that," Guarneri

says. "And even if you do know where you are going, out of those

11,000 sites you could be glued to your monitor 24 hours per day,

and not get through them all. But there are reliable, tried and true

sites with good openings." Here are some of Guarneri’s picks for

best job pages: "This site is specifically

linked to 550 college career centers. You need to get the password

from your college career office, which is great because it forces

you to go in there. This site has 50,000-plus entry-level positions

posted, and employers know to post there." (Alumni are also welcome.) This site displays job listings

from most major newspapers and is searchable by profession or geographic

area. Over 500 newspapers contribute for a total of over 300,000 listed

jobs. Specifically for the greater Philadelphia

region, it has been online since 1992.

Other suggestions: (Online Career Center) (Career web) — the famed Monster Board — America’s Job Bank, through

the U.S. Department of Labor.

Guarneri says these tested sites are not only a sure thing,

but they may save you from the hassle of being called by headhunters,

recruiters, or temporary employment agencies after unwittingly posting

on one of their pages.

Fine, you’ve found your sites — now what are you going to post?

Each site should tell you how they want the resume. Some may require

it as E-mail; others may require different sections of the resume

to be cut and pasted into an online form. (Do not send the resume

as an attachment, says Guarneri, because of the justified wariness

these days about computer viruses.)

Although electronic resumes are not fundamentally different from traditional

ones, Guarneri recommends that you create multiple resumes: have a

"people-friendly" version with graphics and a little more

content, and a computer version. There are two critical elements specific

to creating an electronic resume.

First is compatibility. "It is crucial to save it as an `ascii’

text file — very likely, it will be largely unreadable otherwise."

To avoid other compatibility problems, use these safe formatting tips:

The resume should be left margin aligned.

Use sans serif fonts such as Arial, Courier, Helvetica.

These come out cleaner and fax well (Times New Roman, specialty fonts,

and special effects like underlining or boldfaces should be avoided).

Type in a large font, 11 point at least.

Hyphens, asterisks, capital letters are excellent for

attracting the eye.

To set sections off, get creative with the use of white

space. But do not use centered headings. Depending on the browser

or program used to open the file, it could end up anywhere.

Besides compatibility and readability, the structure of electronic

resumes makes them different, although the content is basically the

same as a paper resume. But because they are seen on a computer you

must keep in mind that the reader will view one screen at a time.

And scrolling through computer screens is a more difficult way to

find a pertinent bit of information than flipping pages.

What that boils down to is keeping content brief and to the point.

Remember too, that the first screen the viewer will see is smaller

than an 8 1/2" x 11" page. On that first critical screen, don’t waste

precious lines with your address or phone number.

At the top, type your name. Then type the position you are looking

for — for example, "Entry-level PR." Next, skip a line

— use the white space — and write a summary. The summary may

be the most important part of your electronic resume.

"This is where you have to get good — this is the teaser to

get them and make them scroll down to the rest of the resume,"

says Guarneri. "In this section write about your degree or where

it was from, what experience you have, what you can bring the employer.

If you are an experienced professional, show in this section that

you can be up and running with that company as soon as you are hired."

Also, check out the hottest trends in your industry. "Employers

posting on the web are not dinosaurs!" Guarneri points out. Write

that you are computer literate if you are, and list specific programs

— make sure these are the latest versions, and not obsolete programs.

Pack the summary full of "keywords" that gracefully and semantically

fit. Keywords are usually nouns particular to the industry that computer

search programs will look for. If you are not sure which keywords

to use, check out advertisements in the field. Keywords need to be

used only once for them to register. It is a good idea to use a synonym

after that instead of repeating a word, because you never know exactly

what a company’s search program is seeking.

Only after the summary should you insert the full body of the resume

the way it would traditionally look. Sometimes you will want to include

a brief cover letter, especially if you are sending your resume to

a specific person in a company.

"Provide a link to a webpage only if it is a visual portfolio;

for example, if you’re a photographer, graphic designer, or writer,

and your website showcases samples of your work. Ask yourself, is

there a purpose to this website? If an employer is interested enough

from that teaser page, you won’t need an additional page. In fact,

some people who create so-called resume webpages often have personal

information on them that is very inappropriate."

Guarneri mentions one caveat: "Privacy and confidentiality. You

have to be very careful about what you put out there because all that

information is available to anyone. I wouldn’t put down my street

address. It’s not a good idea to only list an E-mail address, however;

some employers will want to pick up the phone and call.

"Use the Internet as one more job-searching tool — one of

several you should be using. "Networking is still the number one

method. You still need to approach companies, write letters. But everything

you do normally, you can do on the ‘net. A lot of people don’t think

of the other ways."

With 14 years experience in career counseling, Guarneri works as a

corporate trainer and adjunct faculty member at Mercer College. Her

path to career counseling was not straight: "Because of good grades,

I studied something I was good at but the opposite of my interests

and personality," she says of her biology degree from the University

of Wisconsin. Later she stumbled into her current career and return

for a master’s in counseling from Johns Hopkins.

That experience of making a wrong career choice lends perspective

to her work. "I am one of those people who did not have good guidance.

I’ve been through it myself; I know what you’re going through!"

— Vickie Schlegel

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Recruiting Strategy

Montgomery Knoll-based Mirronex Technologies (609-683-3766)

has based its latest recruiting strategy on an Internet gambit. A

banner on Yahoo touts the offer: E-commerce specialists who apply

to Mirronex through can get a sign-on

bonus of a BMW 2.3 Roadster Z-3. The new hires get the use of the

leased car for the time they stay with the company, and after about

three years they can keep it.

Why "They target experienced IT professionals,

the type of individuals we are looking to hire," says Stephen

Neish, director of strategic business development at Mirronex.

"And we have had a long relationship with Hotjobs, so we could

get a co-marketing arrangement up and running."

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New Web Guide

If you want to get serious about looking for a job —

or posting a job — on the World Wide Web, a hard-copy directory

to job-hunting sites will help. Gerry Crispin and Mark Mehler

of the Kendall Park-based MMC Group, have published the fourth edition

of "CareerXroads, the directory to the 500 best job, resume and

career management sites on the World Wide Web" ($24.95, 410 pages),

and the price includes updates E-mailed to you. To order call 732-821-6652

or fax credit card information to 732-821-1343; E-mail:

Through Cornell University’s School of Industrial and Labor Relations

the authors offer two day-long Internet workshops for HR Professionals

at major cities including Iselin, Long Island, King of Prussia, and

Manhattan (at the New York Public Science, Industry, and Business

Library). The workshops cost $595 or $1,090 for two; call 212-340-2871.

"We are branching out," says Mehler, "and we have now

developed software that allows the job seeker or recruiter to instantly

select the sites and specifics of their search and find jobs or resumes

live and in real time. We have already sold the system to Johnson

& Johnson, Unisys, and First Union. We really believe that job seekers

will be using the Web more to find their next position."

Download Career infoFinder and Resume infoFinder for a 14-day free

use period:

Select from a preinstalled lists of top sites and enter your search

criteria. "Results appear instantly," says Mehler. "You

can start viewing while the software continues to search. And results

are rated for you starting with the closest matches."

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Kandu and Verio

The most common error for companies developing a website

is to throw money at the website without being sure of what they want

and how they will use it. So says Will Clark, director of marketing

and sales at Kandu Inc. "In the right situation it can be an incredible

money maker. E-commerce is just exploding. It’s here, and it’s here

now, but it is just another marketing tool."

At a Technology New Jersey seminar on Tuesday, February 2, at 8 a.m.

at the Hyatt, Clark will discuss "Multimedia Interactivity, the

Next Wave in E-Commerce." He will be joined by Jack Foster,

territorial manager of Verio, based on Independence Way. Foster will

discuss "E-Commerce Web Hosting: Does It Matter Where I Go?,"

Cost: $30. Call 609-419-4444.

Based on Kuser Road in Hamilton Square, Kandu does software development,

Web sites, and video games for kiosks, Internet sites, trade shows,

corporate training, and public access media (609-587-7973;

Clark has bachelor’s and master’s degrees in fine arts from Arizona

State, and has 15 years experience in "the dimensional marketing

industry," trade shows, museums, and exhibits. Disillusioned by

having the plug pulled on two years of work ("the client put a

hold on the project") he obtained a retraining grant through the Job

Training Partnership Act, earned a computer graphics certificate,

and joined Scott Terry, the founding president of Kandu, last year.

The 10-year-old interactive multimedia company made its reputation

in the museum world by doing programming for the Edwin Schlossberg

(ESI) design firm in New York. For the Sony Wonder Museum in New York

City, at 56th Street and Madison, it designed more than 100 work stations.

For the Chicago Symphony Orchestra it has just finished an innovative

music education facility, the Echo Experience, in which visitors explore

such topics as the nature of sound and teamwork in performance at

15 work stations.

"With a keyboard in the shape of a musical instrument, you interact

with the exhibits. Then you plug your instrument into the sound wall,

and what you and the other participants have learned are combined

into a symphony," says Clark. "You actually make choices to

mix sounds."

Your website certainly won’t be as fancy as a museum’s, but Clark

promises "to take the essence of your company and make it into

an interactive experience." The opportunity that most companies

overlook, he says, is to offer something to the surfer who comes to

the site — and to change the offering frequently.

"A designer will come to us with a concept or design and we program

it so it is webcentric," says Clark. For IBM, Kandu is doing a

training program that works both as a CD-ROM and on the Internet.

"IBM is saying that all training in the next few years is moving

to the Internet," says Clark. "They know the bandwidth is

not there yet, but they are moving it in that direction."

His "high-end" example for the seminar will be the redesign

of a website for Industri-Matematik (IM), a Swedish customer-driven

supply chain software and consulting firm,

The site supplies research data, has investment information, and has

a client bulletin board service.

Another high-end client is Nike, for whom Kandu programmed

a kiosk used in its NikeTown stores, including the one in Manhattan.

This kiosk electronically and digitally scans your foot to measure

it and asks questions about your lifestyle. "It formulates the

essence of what you are and what you should buy," says Clark.

All the features (except for the footscanning) are now on the website,


His "low-end" example comes from a Trenton client, Home Rubber.

"We have a couple of fun things that make it more than a static

billboard, such as a truck running over a hose to show it doesn’t


Kandu has partnered with Verio to provide programming solutions for

Verio’s Internet clients, and Foster will tell about Verio’s services.

An alumnus of Case Western Reserve with a master’s degree from College

of New Jersey, Foster taught English and worked in the insurance industry

before moving into computers; he came to Verio in 1997.

Verio, hedaquartered in Colorado, bought Global Enterprise Services,

the regional Internet Service Provider founded by Sergio Heker,

and it also bought about 40 other companies. Verio is, says Foster,

the largest website hosting company in world by a factor of seven,

and the largest domain name registration company; the prognosis is

that Verio will be profitable by June.

When you compare apples to apples, most companies’ prices are similar,

Foster says, so choose your ISP provider based on the size and purpose

of your website: "A lot of people are looking for The Right Solution

and there is no such thing. It is contingent on your size and growth


— Barbara Fox

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Digital Content: D.C.

<B>Kenneth R. Kay, a leader in developing digital

content for such areas as electronic commerce, government services,

health care, and education, will speak at Princeton University’s Woodrow

Wilson School on Tuesday, February 2, at 4:30 p.m. in Robertson Hall,

Bowl 1. His topic: "The Evolving Role of the Lobbyist in Modern

Washington D.C." Kay founded Infotech Strategies and is the executive

director of the CEO Forum on Education and Technology. He helps CEOs

define their visions for various areas of information technology.

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Trade with Mexico

Sign up for a United States trade mission to Mexico

City and Guadalajara by Friday, January 29. Business owners pay $1,950

(which does not include air travel, hotel, or meals) to go with Aida

Alvarez, the head of the United States Small Business Administration,

from March 8 to 12.

Call Tanya Galery-Smith at 202-205-6720 or Richard S. Ginsburg

at 202-205-7429.

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Capital Conference

Even the experts have a difficult time keeping track

of all the ways to find financing. Should you go to a bank? Directly

to the Small Business Administration (SBA)? The New Jersey Economic

Development Authority (EDA)? The venture capital community? Or should

you just max out your charge cards?

Probably none of these is the right answer. Probably you should hire

an expert. But to get an idea of the array of possibilities, the New

Jersey Technology Council offers a Capital Conference at the New Jersey

Hospital Association on Friday, January 29, from 8 a.m. to 2 p.m.

Scott Baxter, president and CEO of Icon CMT Corp., will give

the keynote. Cost: $140. To register call 609-452-1010.

Mike Nelson will present what is offered by the institution

to which you are most likely to turn to first: a bank. Nelson is executive

vice president of PNC Bank, which received the SBA’s Diamond Award

for approving the most SBA loans last year. The East Brunswick-based

bank approved 157 loans for $10.9 million dollars to New Jersey small

business owners in 1998. PNC Bank also approved the most loans to

women-owned businesses and veteran owned businesses. The bank approved

33 loans for $1.4 million to women-owned businesses and 14 loans for

$523,200 to veteran-owned businesses.

Nelson will tell how to finance technology companies with the help

of Progress Bank’s Steven Hobman and Silicon Valley Bank’s Ash


John Martinson of the Edison Venture Fund discusses private

equity with Victor Boyajian of Sills Cummis et al, Gerard

DiFiore of Reed Smith Shaw & McClay, Perry Pappas of Buchanan

Ingersoll, and Ned Prentice of BT Alex Brown.

Exiting via a sale or merger is the topic for John Aiello of

Giordano Halleran & Ciesla, along with Brendan Gougher of PricewaterhouseCoopers,

James Hunter of Janney Montgomery Scott, and David Tarver

of Bowthorpe Inc. Buchanan Ingersoll’s David Sorin tells about

IPOs with Brian Hughes of Arthur Andersen, Mark Kuperschmid

of NationsBanc Montgomery Securities, David Proctor of Janney

Montgomery Scott, and Tom Werthan, CFO of Emcore.

Steven Cohen of Morgan Lewis & Bockius plus Jeffrey Dunne

of PricewaterhouseCoopers cover growth by acquisition. James Marino

of Dechert Price & Rhoads talks about joint ventures and strategic

partnering with executives from two pharmaceutical firms, Ronald

Pepin of Bristol-Myers Squibb and Lewis J. Shuster of Pharmacopeia.

Learn about state tax credits on a panel moderated by Caren Franzini,

executive director of New Jersey Economic Development Authority, with

Michael Batelli of Arthur Andersen; Lee Evans of the New

Jersey Division of Taxation; Pat Lang, CFO of Sensar; and David

Shipley of Dechert Price & Rhoads.

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Bad & Ugly Banking

Controversial cases in banking law — some now being

heard by the New Jersey Supreme Court — could radically change

pricing or mortgages or seriously affect those who perform notary

public services. Michael Horn will discuss these cases in a

half-day seminar on recent banking law development, "The Good,

The Bad and The Ugly," sponsored by the New Jersey Bankers Association

(NJBA), set for Thursday, January 28, at 9 a.m., at the Summit Bank

Training Center, 2 Center Drive, Jamesburg. It will address the issue

of how 1998 bank regulatory, legislative and judicial developments

will affect banks in 1999 and beyond. The half-day seminar costs $95;

call 609-924-5550.

Two Princeton-based attorneys, Robert M. Jaworski of Reid, Smith,

Shaw & McClay in Forrestal Village and Dennis R. Casale of Jamieson,

Moore, Peskin & Spicer on Alexander Road, join Horn, of Newark-based

McCarter & English.

Jaworski will talk about federal regulatory and legislative development

as well as developments concerning credit unions and field of membership.

Jaworski is a consumer compliance law attorney who advises banks and

other lenders about how to comply with consumer credit and consumer

laws that are currently on the books.

He also will discuss a new bill to restructure banking, securities,

insurance, financial, and service industries, as well as different

issues that arise concerning electronic delivery of banking services,

such as marketing services on the Internet.

Casale, who is also general counsel to New Jersey Bankers Association,

will talk about pending state legislation and how it affects banks,

ranging from proposed laws to limit banks from engaging in the insurance

business, to laws that would omit the imposition of ATM fees.

Casale will address what the courts have said about programs that

banks have initiated to require thumbprints in connection with cashing

checks by non-customers as well as laws that would require banks to

turn over account information to the state to track down parents who

owe child support.

Horn is an alumnus of Princeton, Class of ’61, and Harvard Law; he

was the state banking commissioner from ’82 to ’84 and state treasurer

from ’84 to ’86. He will discuss MetLife versus Berger, which involved

an attorney filing suit against a mortgage company for charging late

fees on a commercial mortgage. The case is currently pending before

the New Jersey Supreme Court and could radically change the way mortgage

rates are determined. "The appellate division ruled that late

charges and default interest rates were invalid because they were

deemed to be penalties rather than liquidated damages, the legal term

for a damages agreed upon in advance," says Horn.

"Though this was a commercial real estate case, that doesn’t stop

the Supreme Court from putting in language about a consumer-type loan,"

he says. His firm has filed a "friend of the court" brief

with the New Jersey Supreme Court, representing various financial

institutions: "We believe it is in the best interest of the consumer

to have the appellate decision overruled. Those who pay their mortgages

on time pay one rate and those who don’t pay a higher rate. This is

differential pricing. If the bank can’t charge you a late charge,

all rates will go up."

In the case of Turner versus First Fidelity Bank, the appellate court

ruled that banks could pass on attorney review fees to the mortgage

applicant. The New Jersey Supreme Court is hearing the case now, and

Horn has filed a brief on this one also.

The Buchholz bankruptcy case, decided in August of last year, has

implications for anyone who has ever used the services of a notary

public. In this case, a bank officer who was also a notary public

who did not actually witness a bank customer signing a mortgage. Although

the customer admitted signing it, the mortgage in effect was wiped

out in bankruptcy court.

— Ernie Johnston

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Job Shadow Day

On Tuesday, February 2, national Groundhog Job Shadow

Day, middle school and high school students will "shadow"

sscientists, doctors, architects, meteorologists, firemen, graphic

designers, government employees, as they go through a normal day of

work. The organizers include America’s Promise, the youth development

organization headed by General Colin Powell, the National School-to-Work

Opportunities Office, Junior Achievement, and the American Society

of Association Executives (U.S. 1, December 23).

Princeton area companies that are hosting job shadows this year include

Janssen Pharmaceutical, Bovis Construction, The Hibbert Group, Bristol-Myers

Squibb, and the Journal Register Company. To join the group call Junior

Achievement at 609-989-8989 or National School to Work Office at 410-810-7910.

Students do both observation and hands-on work. To ensure that both

students and their workplace hosts benefit from this project, the

organizers have developed extensive guidelines for participating businesses.

From "Greet your students as a business associate" to "Thank

the students for visiting you today."

To help employers understand and deal with students effectively, the

organizers offer tips on student behavior. Middle school students,

for example, have a strong need for approval, are greatly influenced

by peers, and can quickly become humiliated when singled out in social


High school students want to be valued, won’t listen to people who

are perceived as lecturing or "saving" them, and think it

is "cool" to be passive. Many high school students will not

demonstrate their curiosity, even if it is functioning at a high level.

Students will frequently surprise you, say the organizers, and

most often that surprise is a joyous occasion. If you genuinely regard

learning as a joint activity between you and your students, your experience

will be memorable.

— Teena Chandy

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Donate Please

Ride herd on arts sponsorships by purchasing a table

for 10 at the annual gala for the American Repertory Ballet and Princeton

Ballet School on Saturday, April 10, at 7 p.m. at Forrestal. Call

Dorothy Cummings at 609-588-5876 or Debbie Lescroart

at 609-921-7160 by Sunday, January 31, for a sponsorship reservation.

Corrections or additions?

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