Corrections or additions?
These articles by Kathleen McGinn Spring, Bart Jackson, and Deb Cooperman were prepared for the August 11, 2004 issue of U.S. 1 Newspaper. All rights reserved.
Work beats vacation by an astounding margin. At least that is the case on Google Smackdown. Built by an independent developer, Google Smackdown pits search engine terms against one another in a battle of website popularity – and delivers some surprises. It turns out that the word "work" turns up on the Internet 93 million times against a paltry 15.7 million times for the word "vacation." Interestingly, the same tool indicates that "chocolate" is swamping "vanilla" by a five-to-one margin, and that "beach" outshines "mountains" by just about the same margin.
A delightful time waster, and perhaps even a useful research aid, Google Smackdown is just one of the Google and Google-inspired search tools brought to light in the new book "How to Do Everything with Google." Nancy Blachman, one of the book’s three authors, gives free talks on "How to Use Google Effectively" at the Princeton Public Library on Wednesday, August 11, at 1 p.m. and on Tuesday, August 17, at 7 p.m. For more information call 609-924-9529.
Blachman, who is working parttime in the computer science department of Princeton University this summer, holds an M.S. from Stanford, where she taught for eight years. The mother of two pre-schoolers, she is married to David DesJardins, a Google software engineer currently working at the Princeton University Center for Communications Research. Her co-authors, Fritz Schneider and Eric Osborne, are Google software engineers.
While it is hard to find anyone who is not googling like mad, many who rely on the search engine are unaware of all of its capabilities, let alone all of the applications that have been developed by third-party software developers. In her book, Blachman writes that "With over a thousand employees, a formidable research department, and a corporate environment that encourages experimentation, it’s no surprise that Google has a few tricks up its sleeve. In addition, thanks in part to the Google Application Programming Interface (API), an interface that Google makes available to software developers, third parties have built some cool features on top of Google’s service."
Here is a look at some of them, as described in the Blachman book:
Google Zeitgeist. Zeitgeist is a German word meaning "spirit of the times." It refers to the collective mindset of a group of people during a particular time period. The concept of Zeitgeist embodies what people are thinking about, their interests, and their likes and dislikes.
"Since millions of people perform Google web searches every day, examining what people search for in different parts of the world gives Google a glimpse into popular culture and the people, places, or things that are hot topics. Google aggregates this information and presents interesting aspects of it on a regular basis, typically weekly, monthly, and yearly." Google Zeitgeist can be found by searching for google zeitgeist (an I’m Feeling Lucky search works great).
"Google Zeitgeist gives insight into the relative popularity of common queries," the book notes. "The top gaining and declining queries typically reflect the ebb and flow of the top stories in the media."
For example, in the week ending Monday, August 2, John Kerry was in top place on the top gaining queries list right above the Democratic national convention, and nine places above Kobe Bryant. Teresa Heinz Kerry came in at number seven. For that same time period, Tour de France was in first place in the top declining queries list, three slots above Catwoman, and nine above Kirstie Ally.
The Ghost of Google Past. "Historical snapshots of Google Zeitgeist are available at the zeitgeist archive. There you can find the weekly, monthly, and yearly Google Zeitgeist pages since the feature was introduced in January, 2001."
Google Labs. "Part of Google’s engineering culture is to experiment with new services and applications around Google’s technology. Some new projects, such as Google News, are eventually integrated into Google’s main service offerings; others never reach the public eye at all. Then there are those that fall somewhere in between: interesting enough to showcase to the world, but not sufficiently practical or complete to justify releasing as part of a new service and promoting to users.
"Google Labs is Google’s self-described ‘technology playground’ where experimental features are exhibited. It’s a place for Google engineers to make available novel applications that will not or haven’t yet made it onto Google’s main site. Google Labs is found at labs.google.com (or by searching for google labs). To explore the prototypes listed there, click their links. Afterwards, if you feel so inclined, you can use the links found under each prototype to send feedback to Google or discuss the feature with others."
Google Sets. "Google Sets is a novel service that generates a list of similar items in response to those you enter. For example, entering ‘apples,’ ‘bananas,’ and ‘grapes’ displays a list of many different kinds of fruits. Similarly, suppose you’d forgotten the name of the fourth Beatle, you could list ‘Paul McCartney,’ ‘John Lennon,’ and ‘George Harrison’ to reveal ‘Ringo Starr.’ The more items you enter, the more accurate the set typically is.
"You might be impressed by the sets Google can come up with. For example, if you enter ‘Golden Gate Bridge,’ ‘Palace of Fine Arts,’ and ‘Coit Tower,’ Google Sets suggests other tourist attractions in San Francisco."
The Google Glossary. "Google mines the Web for word and acronym definitions and makes its findings available through the Google Glossary. You can enter a word or phrase and see a list of definitions extracted from web pages. The Glossary also shows a list of related phrases judged to be similar to your query. The Google Glossary is useful for looking up definitions of words or acronyms you can’t find in other sources, for example high-tech, slang, ethnic words, and other terms that haven’t made it into mainstream usage.
Google WebQuotes. "Google WebQuotes annotates a normal web search page with quotes describing each result. Whereas the snippets normally shown with search results are excerpts of text from the page listed as a result, WebQuotes are snippets from pages talking about the page listed as a result. These quotes (three of them, by default) are mined from sites all over the Web, and so include all manner of comments.
Keyboard Shortcuts. "This is an interface to Google Web Search that lets you navigate to search results without using your mouse. While you can do this in Internet Explorer using the TAB key on a regular results page, it’s not very convenient. Keyboard Shortcuts lets you quickly skip from result to result and follow links, such as the cached and similar pages, by pressing a single key.
"After you do a search, start with the K key, conveniently located under your right middle finger. Press K once to bring up the colorful balls and then a few times more to move down to the result you’re interested in. Gone too far? Press T to go back up. Now press Enter to follow that link. If the page is too slow to load, simply press Backspace to return to Google’s results page, and then press C to see the page from Google’s cache. If you want to change your query, press A to select the search box and you’re ready to go – your fingers are already in position."
The Google Viewer. "The Google Viewer enables you to see a "slideshow" of the results for a query. Enter a query into the Google Viewer to show the page that is the first result for your search. Every five seconds the Viewer loads the page corresponding to the next search result. Each page is framed by a control panel that permits you to stop, start, rewind, and fast-forward the progression.
Fun Uses of Google Search. "Google’s popularity has spawned a subculture that puts Google’s services to use in unexpected and amusing ways," Blachman and her co-authors write. "Here we’ve collected some of the most popular of these diversions, but there are many, many more. You can turn up others by – you guessed it – searching Google for them. For example, try google tricks, google games, or google fun.
GoogleWhacking. "Fans of Google have found a way to turn searching into a hobby: the quest for GoogleWhacks. A GoogleWhack is a two-word search with only one result: words that appear together only once on the entire Web (that Google knows about, at least). This includes such bizarre combinations as tightfisted majorette or sandpapered ringmaster. Many people spend much too much time searching for GoogleWhacks. But try it; it’s harder than it looks!"
It is hard. Pairing "Princeton" with "crystal" yields 295,000 hits. "Squalor" drops it down to 2,420. "Glacier" pushes it back up to 40,000. The closest we got was with "Iroquois," which came in at 73 hits. Can you find a word to pair with "Princeton" that yields just one hit. Can you GoogleWhack "Princeton"? If so, let us know!
‘It’s my land and I can do what I darn well please with it," proud Americans have stated defiantly for centuries. "That’s your constitutional freedom," cheer the Libertarians. "But it builds our blightful suburban sprawl," counter the environmentalists. Caught in this tug o’ war between ideology and realism, most municipalities have set forth a patchwork of zoning laws aimed at creating the least possible ruckus among the dissatisfied.
Using a more farsighted scheme, the concept of salable development rights has been used successfully for 24 years in New Jersey’s Pinelands and for the past decade in Burlington County. Builders, preservationists, politicians, and attorneys can learn the entire process in "Transfer of Development Rights," an Institute of Continuing Legal Education seminar taking place on Thursday, August 12, at noon at the Mansion in Voorhees. Cost: $135. Visit www.njicle.com. Speakers include lawyer Frederick Hardt of Moorestown; John Stokes, executive director of the Pinelands Commission; Philip Caton, partner in the Trenton law firm of Clarke, Caton and Hintz; Richard Hluchan from the Voorhees law offices of Ballard, Sphar, Andrews and Ingersoll; and Hannah Shostack of the Offices of Legislative Services.
The Transfer of Development Rights (TDR) is best understood as a giant swap meet between those who hold land in preservation and those who want to build on properties elsewhere. Open space owners are given development credits for their conserved acreage, which they sell to builders who want to increase population density in some nearby town. State and municipal governments oversee this marketplace, deciding who can trade, and where.
"We’ve had the TDR system in our area for the past 24 years," states Pinelands Commission executive director Stokes, "and it works." Born, raised, and still living in the New Jersey Pinelands, Stokes holds a B.A. from North Carolina State University. He joined the federal Department of the Interior after college and throughout the l970s, in Philadelphia and Washington, D.C., he oversaw policy and planning, and then directed the Land & Water Conservation Funding Grant program for the Northeast.
In l979, when the Pinelands commission was first conceived, Stokes came on board as assistant director, authored the Pinelands Comprehensive Management Plan, and brought over 50 municipalities into its fold. After 20 years at the helm, Stokes has proved himself no mere bureaucrat.
The TDR program has brought a balance to the fragile 22 percent of New Jersey called the Pinelands. Of its 1.1 million acres, about one-third are protected public lands, such as Wharton, Lebanon, Bass River, Colliers Mills, and other parks. The remaining private two-thirds cover 56 municipalities in seven counties, with densities ranging from 10 to 4,000 people per square mile. And the population grows.
Environmentalists no longer need to chain themselves to pitch pines in front of construction workers angrily gunning their bulldozer engines. Instead of a square off, it becomes a trade off, performed in the good old American spirit of capitalism. Each party feels a little bit skinned, and each walks away with something. The governmental goal is to establish permanent preserved areas, while directing growth into specified, desired sections.
Gaining credits. Initially, landowners apply to the Pinelands Commission to have their acreage designated as a "sending area." This is merely a term for either open forest, specialized farmland, or some agricultural production area. Commission delegates then assess the property and allocate the owner a set number of development rights based on certain characteristics. Five acres of approved farmland awards its owner one development right; as do 10 acres of forested uplands and 50 acres of designated wetlands. Owners then sign an easement, promising to keep the land preserved in perpetuity. Upon receiving their development rights, property owners may opt to do nothing, hold them for speculation, or they immediately take them to the bank.
The builders’ benefit. Construction firms have their eye on virtually every community in the Pinelands. Land is comparatively cheap, with no end of home buyers in sight. However, thanks to the Pinelands Commission, virtually every town in south Jersey allows development only in specific "receiving zones," each with a set density.
The old fashioned process for gaining any construction variance entailed a long argument before the town council, typically followed by another costly battle before a judge. But under TDR, the builder who has a 10-acre lot zoned for one-house per acre can get permission for his proposed 13 dwellings simply by purchasing three development rights. By including these rights certificates with his construction proposal, the builder is addressing two important concerns: first, that somewhere nearby an unspoiled piece of land forever exists, balancing out the development he intends to erect. Secondly, by building in a specified receiving zone, the builder is demonstrating that the town and region have come up with an overall development and preservation plan. The government has given some vision to its area’s growth.
The marketplace. It is unfortunate that the transfer of development rights does not take place under a huge tent at Batsto Historic Village. The bargaining between hard-bitten Pineys and veteran developers would be a sight to behold. Yet while not held in a public arena, such negotiations do take place, but in a private space. Property owners who hold a sending area bank their rights with the Pinelands Development Rights Credit Program. When a developer seeks three more rights for his receiving area, he contacts the bank, which gives him a list of ready sellers.
Seller and buyer then meet and the bargaining begins. "Development rights are right now going for roughly from $20,000 to $30,000 each, with most more toward the higher end," says Stokes. But depending on need and speed, deals have gone much higher.
Who wins? Both the preservationists and developers feel cheated. They always do. But each has slowly come to see the wisdom of the program. Environmentalists get the satisfaction that at least some land is forever preserved. Also, only so many acres of preserved land exist in any area, meaning that construction reaches an automatic limit as the development rights run out.
Developers are happier knowing that their projects rest more firmly in their own hands. Plans are not accepted or rejected based on the whim of some local council. If they can hustle around and buy the rights, they can go ahead with construction. They know the score. And while the $30,000 price tag per right may seem tough to swallow, it goes down a lot easier knowing that court costs for variances are a thing of the past.
For landowners living on the edge, the TDR appears to present the windfall of a lifetime that can stave off foreclosure and even put children through college. They merely promise to preserve, and get money for selling land that never leaves their possession. What a deal. Unfortunately, like those who sold mining or air space rights before them, some hidden costs are attached. While their personal acreage remains in tact, the sale changes their lives. By transferring rights instead of holding on to them, landowners are helping to expand their towns, bringing in more traffic and surrounding themselves with a denser population. All are fruits of the sale.
There is no perfect solution to the Garden State’s record population expansion. New Jersey faces the largest immigration influx in her history, and at the same time has become the third most popular state in which to retire. The current real estate bubble exists simply as response to demand. But the TDR program has been able to hold the precarious balance in the Pinelands and in swiftly expanding Burlington County as well. Perhaps the most important TDR benefit will come as more and more townships develop well thought out master plans. With a little forethought, created with a lot of public input, our towns can take a stronger, less combative hand in their own destiny.
– Bart Jackson
If you think Trenton is a dying city, you haven’t been there in a while. For years Trenton has labored to get out from under its history of decay to reinvigorate the cultural life and bring new energy to the city. With the opening of Gallery 125 at 125 Warren Street in June, the Trenton Downtown Association thinks that the new cultural attraction brings the city closer to being seen as an arts destination.
Most downtown associations focus on holiday events and decorations, sidewalk cleaning, and beautification, but Trenton’s Downtown Association (TDA) is not your average downtown association. Made up of building owners (some who also run business in their properties), the association is focused on reinvigorating the downtown area, with the goal of making Trenton an arts and entertainment destination, and thus revitalizing the city altogether. To that end, the Trenton Arts Connection (TAC), an offshoot wing of the association, was created five years ago.
According to Bea Scala-Fischler, director of programs for the Trenton Downtown Association, "We decided that our thrust for the redevelopment of Downtown Trenton would be through the use of the arts. Our philosophy is ‘the more the merrier.’ The more things you put in a small geographic area, the more attention that area gets. We want to have lots of things for people in the area to do in Trenton so they don’t have to go elsewhere."
The opening of Gallery 125 is significant, because now two galleries "bookend" Warren and Lafayette Street, making it more of an art destination in the "hotel district" near the Marriott on Lafayette. At one end of the street is the privately owned Gallery on Lafayette (formerly known as the Reinhart Fisher Gallery) and at the other end, on the corner of Lafayette and Warren, is Gallery 125.
Also inspiring arts and cultural attention in the neighborhood are the Trenton War Memorial (where the popular Boheme Opera NJ sells out shows every year, and the New Jersey Symphony and the Greater Trenton Symphony Orchestra perform regularly), and the Old Barracks Museum, home of the new performance coffeehouse. (There is also plenty of parking in the Marriott’s lot.) "We believe that things that attract folks from the suburbs are in this area," Scala-Fischler says. Why should they travel to Philadelphia and New York when they have an easily accessible cultural center in their own backyard?
Scala-Fischler should know. A longtime resident of New York City, she and her husband moved to Trenton’s Hiltonia district in 1983 because "we wanted to buy a home, but we couldn’t afford anything in the city. Friends of ours from Lawrence encouraged us to look in Trenton. We didn’t have enough money for beer, but we had champagne tastes," and Hiltonia provided just what they were looking for. A big house with a yard "in a community where people from all over the globe and all walks of life live together."
Born and raised in Fairfield, Connecticut, Scala-Fischler’s father owned a chain of bakeries, and her mother, a homemaker until her children left the nest, went on to become a purchasing agent in a corporation. Scala-Fischler went to college at Rider "so I was familiar with the area before we moved here." She began her career in journalism, worked in public relations, and did freelance work in corporate communications along the way.
After the move to Trenton, "I became very active civicly and that’s how I heard about an opening with the Downtown Association," she says. That was nearly 12 years ago. "I love it. No two days are ever the same. We put buyers and sellers and owners and developers together. Sometimes it’s two steps forward, one step back, but we’re still ahead of the game. The revitalization is a process, and it takes a critical mass."
Scala-Fischler is clearly proud of the Gallery 125 project. "The Trenton Arts Connection has had lots of projects in the last five years," including the artists’ studios that the TDA developed on 219 East Hanover Street, "but since then, none has been so visible as Gallery 125," Scala-Fischler says. Run by the TDA (through the TAC), the gallery is a nonprofit run by "a part-time gallery manager and a part-time assistant.
In order to keep the space open the artists whose work is being shown each agree to staff the gallery a minimum of five hours per week." The TDA’s goal is to make Gallery 125 self-sustaining by creating a collective of artists and teaching them "to take over the management of the gallery."
The first show in Gallery 125 was called "Arts Front Edge" and it included pieces by 14 artists from Trenton, Hopewell, and Hightstown, as well as from Pennsylvania and Delaware. Hundreds of artists were invited to submit to this show through a mailing to artists who are members of the TAC.
Now that the word is out, "the upcoming show has people submitting from as far away as Greenwich, Connecticut," says Scala-Fischler. Each artist who participates in a show will be a part of the ongoing collective, and will be the pool from which future juries are created, as well as being invited to submit to future shows. (The deadline for submission to the show that opens on Friday, September 10, has already passed, but future calls for submission will be listed on Gallery 125’s website: www.gallery125.com)
The first show was a great success. "We were so pleased with the response we have gotten. Chris Foglio, Mayor Doug Palmer’s wife, bought the first piece of art from the gallery. It was a remarkably gracious thing to do; a gracious gesture of support for what we’re doing here," Scala-Fischler says.
Open from noon to 6 p.m. from Tuesdays-Fridays; and from 11 a.m. to 4 p.m. on Saturdays, Gallery 125 will also be open during the newly placed Second Friday events in Trenton. The arts happening/street fair in the downtown district was originally First Friday. "We’re moving to the second Friday because on the first Friday of the month we only had 10 events per year because we missed January – for the New Year holiday, and July – for the July 4th holiday. Now we’re having 12 Second Fridays," Scala-Fischler says. Besides, "we’re attempting to fool the weather gods; the nine prior first Fridays it either rained or snowed!"
The artists’ studios and the newly opened Gallery 125, as well as the privately owned business in the surrounding neighborhood, including Cafe Ole, a coffee bar which has music, poetry readings, and art shows as well as Utopia Restaurant, and Just a Little Something gift store all take part in the once-a-month event and are joined by a number of artists and vendors who set up along the sidewalks. The events showcase a growing arts community in Trenton.
Scala-Fischler and the members of the TDA are seeing "more successes than drawbacks" in Trenton these days. "People who are not from Trenton really have a reason to come here again," she says.
– Deb Cooperman
New Jersey Economic Development Authority’s (EDA) six-month financing results point toward a continued strengthening of the state’s economy as funding provided to small and mid-sized businesses and nonprofits through the EDA’s low-interest loan and loan guarantee programs in 2004 more than tripled from the same period last year.
In the first six months of this year, the EDA provided $21 million in loans, loan participation and loan guarantees – a 340 percent increase over the same period in 2004 – to 37 projects that were planning to create an estimated 1,028 new jobs and invest a total of $98.2 million in New Jersey. This compares with 19 similar projects assisted a year ago for which the EDA provided about $6.1 million in financing assistance. These projects involved total investments of about $41 million and the creation of an estimated 162 jobs.
"New Jersey’s economy is stronger than ever before," Governor James E. McGreevey said in a prepared statement. "We have reached a record level of employment, which means that businesses in the state are thriving and growing. As the statistics show, more and more businesses are using the financing resources made available through the EDA to support this growth and success."
The financing provided in the first six months of 2004 illustrates the wide range of businesses and not-for-profits that the EDA supports. This assistance included a $500,000 loan made at an initial variable interest rate of 3 percent that enabled Merlin Properties LLC to purchase a 100,000 square foot building in Hamilton Township for its Merlin Industries, Inc. affiliate, a manufacturer of custom swimming pool covers and liners.
In addition to its loan and loan guarantee programs, the EDA’s bond financing program continued to achieve strong results, assisting 17 manufacturing, not-for-profit and exempt public facility projects during the first six months of 2004. The EDA provided $88.3 million in bond financing during the period to these projects, which are expecting to invest a total of nearly $168 million in New Jersey and create an estimated 935 jobs.
Sixteen organizations across the Garden State have been awarded Tourism Cooperative Marketing Grants totaling $128,572 for 2004.
The Cooperative Marketing Program is a partnership between the New Jersey Office of Travel & Tourism and the state’s travel attractions, special event planners, and other tourism service providers.
"Tourism remains a cornerstone industry for the state," Governor James E. McGreevey said in a prepared statement.
"Year after year, the Cooperative Marketing Program promotes and markets the state’s $31 billion tourism industry and reminds travelers far and wide of why New Jersey remains an ideal tourism destination," said Nancy J. Byrne, Executive Director of the Office of Travel & Tourism.
Trenton Downtown Association, a local grant recipient, received $13,975 to lead a newly formed consortium of business organizations, museums, cultural organizations, and hotels as they build a destination for "Patriots Week," a festival centered on Trenton’s colonial history and its role in the Revolutionary War.
Lambertville Area Chamber of Commerce received $8,300 for the redesign of the its website to showcase the unique character and diversity of Lambertville’s historic sites, accommodations, and other attractions. The new site will encompass built-in counters and tracking systems to evaluate site usage.
Boheme Opera New Jersey, with offices in Hamilton Township and performance venues in the Patriots Theater and the Trenton War Memorial, has received a $10,000 grant from the Geraldine R. Dodge Foundation.
The grant targeted four areas in which the company desires to improve its overall performance and visibility: encouraging young designers to create sets that fit the unique design of the Patriots Theater, renting costumes for greater visual impact, engaging professional section leaders for Boheme Opera Chorus, which currently consists mainly of volunteers, and renting the performance venue.
Boheme Opera reports a steady rise in subscriptions as it approaches its 16th season.
John S. Watson Institute for Public Policy, which provides policy analysis and other technical assistance to decision makers in the public and private sectors, has received a grant of $5,000 from Merrill Lynch Community Development Company in support of Leadership Trenton.
Leadership Trenton is a program of The John S. Watson Institute for Public Policy of Thomas Edison State College. It was established in collaboration with the Leadership New Jersey Graduate Organization and the Partnership for New Jersey, and its Advisory Board includes representatives from local and regional organizations, corporations and government entities.
The Merrill Lynch Community Development Company (MLCDC) requested that its grant be earmarked toward the enrichment seminar to explore the effects of economic development in public policy in the city of Trenton and the surrounding Mercer County region.
Mobile Meals of Hamilton, a food delivery service catering to the elderly, received $1,000 from Nottingham Insurance & Financial Services and its largest carrier, Selective Insurance Group of Branchville. Greg Blair of Nottingham Insurance and president of Mobile Meals, said the organization delivers food to 65 elderly clients five days a week.
Avid golf enthusiasts are invited to tee off on Monday, August 16, at the Olde York Country Club in Columbus for the 12th Annual Golf Classic for Community Options. The organization is a national non-profit agency that provides employment services and appropriate housing for more than 1,500 people with disabilities nationwide.
Registration begins at 10 a.m. for this daylong event that raises funds for housing and employment initiatives for individuals with disabilities nationwide. The event is being sponsored by Haldeman Ford of Hamilton in partnership with Hooters. This is the 12th year that Haldeman has sponsored the event. To register for the outing, call Jennifer Uppole at 609-951-9900. For information on Community Options, visit www.comop.org.
The NJ Community Development Corporation (NJCDC) is recruiting recent college graduates from Mercer County to be part of AmeriCorps, the "domestic Peace Corps." AmeriCorps prepares young men and women for careers in public service and in social services through community service assignments and educational activities.
In exchange for a year of service, AmeriCorps members receive a generous living stipend, full health benefits, and $4,725 to pay off student loans or to apply toward graduate school.
The next class of the Program will begin in September and will run through mid-August of 2005. Individuals interested should send a resume and cover letter to: AmeriCorps, Box 6976, Paterson 07509. For more information, call the NJCDC at 973-413-1622 and ask for Julie MacLeod.
On Saturday, August 14, a team of 14 men and women from the Gospel Fellowship Church in Plainsboro leave on a two-week mission to Ogalala, South Dakota, to the Pine Ridge Reservation. This reservation covers the poorest two counties in the nation.
Team members are asking merchants to donate items to give to the people on the reservation. Clothing, sports equipment, health care items, and disposable diapers are just some of the essentials that this team hopes to receive in donations. For more information, call Susan Britt at 609-799-5637.
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