Exploring the Environmental Paradox

Getting Past Modern Day Gatekeepers

Prices for Website Development Plunge

Surveys in the Spotlight

Corporate Angels

YWCA Honors Outstanding Women

Scholarships Available

New Online Master’s Degree Program

Grants

Corrections or additions?

This article by Kathleen McGinn Spring was prepared for the March

17, 2004 issue of U.S. 1 Newspaper. All rights reserved.

Survival Guide

Top Of Page
Exploring the Environmental Paradox

The myth goes on: for business to rise, the environment must fall. A

healthy environment means plummeting employment and soaring costs,

"they" say. It is, of course, total hogwash. Environmental protection,

cleanup, and recycling is a $22 billion industry in New Jersey alone.

But the man on the street often buys this environment-versus-business

myth. Liberals and conservatives both buy it. And our current federal

administration buys it and practices it – with a vengeance.

The problem is that this erroneous myth has split the public – and

politicians – into two wholly artificial camps. Either you line up as

a liberal, tree-hugging foe of American business, or you square off on

the other side of the environmental football as a greedy conservative

despoiler, polluting our children’s heritage. At this point, George

Hawkins, executive director of the Stony Brook Millstone Watershed

Association steps in and calls "time out."

Sweeping aside the pointed fingers, Hawkins lays bare issues, events,

and possible solutions in his free talk on "Water Quality, Air

Quality, and the Current Environmental Policies of the Bush

Administration," on Tuesday, March 23, at 7 p.m. at the Unitarian

Church in Princeton. Call 609-924-1604 for more information.

Headquartered at 31 Titusville Road in Pennington, within Washington

Crossing State Park, the Stony Brook Millstone Watershed Association

(www.thewatershed.org) provides our region with environmental and

nature centers, an organic farm, nature trails and a series of

educational programs.

Hawkins is an environmental powerhouse who guides his life based on

where he can create the greatest change. He grew up in Cleveland and

came east to Princeton, "kind of like our acid rain," he quips. He

graduated from Princeton University as an expert in Soviet economics.

The main beneficial analogy drawn from these studies is how to get

both volunteers and corporations to perform labor with no profit

incentive.

Obtaining a law degree, Hawkins joined Boston-based Ropes and Gray LLC

as an environmental compliance attorney. Thinking he could do more

good in government, he then shifted to the U.S. Environmental

Protection Agency as an enforcement lawyer.

In the end, as director of the EPA’s northeast region, Hawkins felt he

had made his mark, making his department more responsive to businesses

and more aggressive with wanton polluters. Ironically, after six

successful years, Hawkins again realized that his best crack at

environmental service lay elsewhere.

The greatest threat to the environment, as Hawkins had witnessed, came

from local land use – or rather misuse. It was less whom we elected

than how we managed the land resources that may poison our water. So

in l998, Hawkins left government and came to work for the Stony Brook

Millstone Watershed Association. He moved his family to the small farm

he manages. It has 45 sheep, a score of chickens, and a ceaseless host

of chores. "A lot less salary – a lot more land," he says, cheerfully

enough.

Hawkins sees our environmental salvation as coming from a multi-front

war, involving much more than the election of a few concerned leaders.

The environmental football. Concern over the environment predate the

hippie era by a good seven decades. In l899 the Clean Rivers and

Harbors Act stated that ships were not allowed to discharge waste

within a certain distance of a harbor mouth. Ensuing claims protested

that this law set prejudicial standards for Pacific coast harbors,

where the waters were so pure that the discharge had virtually no

effect. Finally the U.S. Supreme Court ruled that it was not the

status of the harbor, but the act of dumping that was the issue. Thus

began the precedent of top-down environmental regulations, and states

rights proponents have been chaffing ever since.

In l972 the local versus federal fight arose again in the surprisingly

bi-partisan Clean Water Act. The Republicans, favoring local controls,

accused Democrats of expanding federal regulations, again. Democrats

countered that Republicans only wanted local controls because major

corporations would find municipal laws easier to brush aside. In the

end, a remarkable bill gave each party its say when a national,

minimal set of standards were set for air and water quality.

Additionally, the Republican rider allowed that local areas could set

their own higher standards, depending on their needs.

The three-pronged defense. Hawkins sees both the federal and municipal

laws, along with the states’ own regulations as necessary for holding

the environmental line. The federal EPA has helped to set a nationwide

air quality standard. No area can exceed the Total Maximum Daily Load

(TMDL) of pollutants. But if a township surrounding a power plant has

air meeting these standards, yet its residents are still complaining

about the adverse effects of pollutants, the township can raise the

environmental bar – and keep raising it.

"The need for both is obvious," says Hawkins. "Anyone who insists that

environmental law must be all state or all local is just plain wrong."

The Bush stance. For the current administration, the environment is a

complete non-issue. You want Alaskan oil? Go lay a pipeline. You want

to dismiss all mercury emission standards? So what. You want nuclear

testing resumption? Whatever it takes to get the job done. It is less

an attack on the environment, than an indifference. Most important, it

is not the historic Republican party line. The Grand Old Party does

not necessarily demand that its constituents stand up and cheer for

environmental roll backs.

The Bush policies are, for Hawkins, a shining example of why you need

carefully enforced state and local standards. The current federal

administration may roll back countless environmental standards, but

only on federal laws. Local governments still have the right to pass

and enforce their own regulations. When the 3M plant wanted to run a

limestone quarry for sheet rock in Montgomery, the federal government

issued a permit. In response, local government raised its air quality

standards and Governor McGreevey revoked the permit. 3M walked away

with nothing but a huge load of bad press.

Pavement not permits. New Jersey is developing land at five times the

rate of its population increase. When we gain two percent more people,

we gain 10 percent more houses, offices, and parking lots.

"Environmentally, this is a tragic, if avoidable, disaster," says

Hawkins. "It is just very bad land use choices, leading to very great

destruction of our state."

Such paving creates a complete water cycle change, he explains. Snow

melt is denied access to local aquifers and races across concrete and

asphalt to the salt water, creating freshwater droughts. As the water

flows over the oily hard surfaces, it picks up the polluted residues

and taints wherever it touches.

Stream beds get scoured by the paved funneling of waters. Animal

habitats facing the polluted waters produce deformed offspring, or no

offspring at all. And think not for a moment that it is only the

children of wildlife that are affected. "You cannot live in New Jersey

and not be an environmentalist," says Hawkins. "No rolling back of

environmental standards is ever a good thing for this state or any

other."

The trouble with land issues is that they are never quick fixes. It

takes more than just spotting an evil corporate polluter and calling

in his misdeeds to the FBI Environmental Crimes Unit (Yes, they

actually have one.) We must focus less on villains and more on

designs. Neighbors need to join together and work out that is wisest

for each town and county.

The problem facing us should not be polarizing. It involves becoming

more thoughtful stewards of our land, air, and water, while at the

same time providing for the employment, transportation, and housing

needs of all of our people.

– Bart Jackson

Top Of Page
Getting Past Modern Day Gatekeepers

The iron-corsetted gatekeeper whose most important job was to keep her

boss free from all human contact is facing extinction. Smugly she sat

on guard, denying access to her superior.

Still was an outside chance of getting past her. The persistent and

the resourceful might sweet talk an appointment out of this

receptionist or secretary. But the fact that Viola is now in Florida,

with no replacement is on the horizon, is not the good news it might

seem to be. Now blind electronic monsters are in place to bar entry to

the decision maker’s office – and no amount of flattery or chocolate

will move them. Voice mail, E-mail, and caller ID now reject unknown

names automatically.

Is there any way around these new gatekeepers? "Seven Points of

Contact: A New Sales Approach for Today’s Clients" tackles the issue

on Tuesday, March 23, at 8:15 a.m. at the law offices of Schragger and

Schragger in Lawrenceville. Cost: $10. Call 609-882-4586 for more

information.

This monthly marketing roundtable of the Mercer Chapter of the New

Jersey Women Business Owners features Kim Rowe, founder of Agentive, a

sales and marketing training firm in Belle Mead. Her talk is designed

for salespeople, or as she puts it "anybody who has ever tried to get

through a door and make personal contact."

Rowe has spent her career on both sides of that closed door, both

fending off supplicants and seeking entrance. Born in the mountains of

West Virginia, she moved up to New Jersey for several years, returning

to earn a degree in horticulture from the University of West Virginia.

Quickly abandoning plants are a career choice, she joined C.R. Bard, a

major supplier to the medical community, where she became director of

telemarketing.

She later took a job with Bristol-Meyers Squibb for which she launched

several new products. Ten years ago, she stepped out from behind a

corporate desk and founded Agentive.

"Now it’s a turnabout and I am the seller, trying to gain access to

strangers every day," she says. Rowe, a Montgomery resident, also

brings her marketing skills to bear in her free time, donating her

time as a board member for her town’s Friends of Open Space, for which

she has helped to launch a farmers cooperative market.

Persistence is necessary. Persistence is commendable. But it is like

chopping with a dull axe if you use the wrong techniques. "Look at

what your dealing with," says Rowe. "Most corporate people that you

want to see are receiving 40 voice messages and over 200 E-mails a

day. They simply have to delete those whom they don’t know." To

counter this, Rowe suggests that you begin a protracted and well

organized campaign of familiarity that will lead to a personal

contact.

Lay out strategy. To help strike the balance between persistence and

pestering, Rowe suggests that you set up a plan and keep an active

calendar or journal. First draw up a long list of every person you

want to contact. Take that list of 300 dream clients and distill it to

5 or 10. These are the ones you really need to concentrate on.

Then schedule a two-month plan to contact these very important

strangers (VIS). "Remember," says Rowe, "if you are making two

contacts a week to 10 people, that’s four contacts daily. Make it

manageable for your own workday." With strategy and journal in place,

look for short cuts.

Research your contacts. Whom do you know who might know them? If you

find from an Internet biography that your VIS, for example, sits on

the board of Montgomery’s Friends of Open Space, you can attend a

meeting, or perhaps find a mutual acquaintance to introduce you. Even

if you don’t find direct contact, this research will become an

invaluable ice breaker when you finally do shake hands. Nothing so

impresses a person as knowing that he has been studied from afar.

The intro letter. Almost all of us delete E-mails by the score,

jettison printed junk mail by the ton, and dismiss all phone

solicitations. But find a real letter in the mail box – one

hand-addressed to us personally – and we rip it open before we even

make it inside. So, to make contact with the terminally elusive, get

out a pen, and resort to a vanishing form of communication.

In a clear, brief letter, tell your VIS who you are, explain why you

want to meet him, and respectfully state that you will be contacting

him soon. And keep it simple. "Do not spit up all over the client,"

warns Rowe. She finds that too many people gush extravagantly over a

person they have never met before.

In Rowe’s experience, the odds are actually very slim that your first

letter will receive any answer. But you have made the first breach in

the wall and your name has become familiar to your VIS. That

non-threatening, low-key familiarity is the key that eventually can

open doors.

Rotate your media. Over the next two months you will be attempting to

contact your core group of VIS’s approximately twice a week. Seven

phone messages in a row, saying nearly the same thing, may win you a

harassment suit, but probably not an interview. Rotate your media,

advises Rowe. You’ve started with a letter, now move to a phone

message, then switch to E-mail. It is a matter of opinion as to

whether injecting the occasional fax into this missive mix might be

seen as too invasive.

All the while, remember that the message is as important as the media.

Assume you will have to make several attempts before reaching your

VIS. Before you begin to pen your second letter, outline an

information pathway to follow with each successive note. No need to

make it mysterious, simply concentrate on some new benefit your

company can provide and mention it in each of the following contact

attempts.

Take it down a notch. "Never retire a contact entirely," says Rowe,

"merely rotate him to a less intense schedule." An intense bi-weekly

blitz should, for both your sake and his, only last so long. Gradually

reduce your sought-after individual to once a month, then once a

quarter. Or you may want to drop him into a category file. Perhaps the

still-uncornered quarry could be filed under "vice presidents of

sales," and brought out again when you want to meet all vice

presidents of sales.

Winning a first appointment will probably take at least seven

attempts, if it comes at all. But don’t get discouraged. Think of

Stephen King when you’re tempted to despair. The King of horror

stories wrote five unpublished novels and flogged his wares for eight

years before getting through to publishers and becoming "an overnight

success."

But taking the rejection personally is a death knell. You are busy,

your VIS is busy, that’s why they call it business. But if you polish

your pen, plan your contact campaign, and keep on trying, you too may

achieve the best sellers list, whether you are trying to place a

novel, a shipment of night sticks, or a north-facing condo complex

with views of a recycling plant.

– Bart Jackson

Top Of Page
Prices for Website Development Plunge

There is big news for small business.

"You can afford a website," says web designer and E-consultant Suzanne

Engels. New technology has translated into prices for design and

hosting that are a small fraction of what they were just a few years

ago. This is especially good news because, while prices have dropped,

so has tolerance for companies that do not have a good looking,

well-designed website.

Engels, who is an unusually articulate and engaging techie, lays out

the basics of small business website development during a half-day

seminar on Wednesday, March 24, at 9 a.m. at the Rutgers Center for

Advanced Food Technology in Piscataway. The seminar is jointly

sponsored by the NJAWBO Women’s Business Center and by the TCNJ Small

Business Development Center. Cost: $25. Call 609-581-2220 for more

information.

Engels, a Mid-Westerner, studied fine arts at the University of

Illinois (Class of 1976), and then taught art and math in junior high

school. A realization that she needed to make more money brought her

to AT&T’s Bell Labs, where her skill with an ink pen won her a job in

drafting. Before long, though, her pen was taken away, and "they stuck

a computer in front of me."

She took to the machine right away and, with AT&T happy to pay to up

her skills, earned a two-year degree in digital electronics. Moving to

Massachusetts with the company, she enrolled in Boston University and

earned a master’s degree in computer science. There followed 15 years

in the Bay State that were broken only by an 18-month stint for the

company in Nuremberg.

Engels arrived in New Jersey, at Lucent’s Holmdel offices, as the

telecom giant’s unraveling was picking up momentum. Shortly after

beginning work in Holmdel she was offered a buy-out package she

couldn’t refuse. "I was one of the lucky ones," she says. The company

added five years to her age and to her service, and, well before her

50th birthday, she became a retiree.

"I was much more fortunate than others," she says, clearly empathetic

with the suffering of co-workers who were turned loose into a terrible

economy without much of a safety net. She landed well, but still, it

was not what she expected. "In 1979, when you signed on with AT&T, you

were being hired into a career for a lifetime," she says. "You felt it

really was your company."

Her tether cut, she started her business, which is based in East

Brunswick and is called WebArtNTech (www.webartntech.com). The company

has two specialties. One is consulting to businesses of all sizes on

E-business analysis, site architecture, front end systems, and many

other web-enabled functions. The other is the design, marketing, and

maintenance of websites for small businesses. Her clients are in a

number of industries, including home improvement, pharmaceutical

trials, marketing, technical writing, creative writing, technology

consulting, small manufacturing, clothing design, and the professions.

Each company in each industry is different, and she makes sure that

she understands it before she starts work on a website. But the basic

requirements for a professional, effective website cut across all

industries. They include:

Site design. Whether a business is selling financial advice or patio

furniture, some basics apply. "There is a usability standard," says

Engels. At a minimum, every website must let users know who you are

and what you do. There has to be a product page – or pages – often

with pictures. There has to be a "contact us" section with full

information, and an "about us" section. "About us" is the company’s

chance to strut its stuff. "This is where you make the viewer

comfortable with who you are and where you differentiate yourself,"

says Engels.

This basic business website will include about four to six pages. The

cost? Engels can create it for $400 to $600. This is perhaps 10

percent of the figure being quoted by professionals five years ago.

She says that if the same site is designed by a full-fledged web

design firm, "which I am not," the cost would rise to at least $2,500.

This is so, she says, because such a firm, which typically offers

hosting, which she does not, needs to keep a full staff on its

payroll.

Hosting. Obtaining a domain name and web hosting can often be done

through the same firm. Engels says "there are thousands of them." The

cost for that basic, four to six page site would be about $120. "Four

or five years back it was at least $4,000 or $5,000," she says.

Installation and testing. This is a step many small business people do

not know about, and therefore do not factor into their costs. But, one

way or another, it has to be reckoned with. What often happens to

neophytes, says Engels, is that they have a site designed, and expect

that it will automatically put itself onto the Internet. When that

proves not to be the case, many ask the website designer to put it up.

"It ends up costing an exorbitant amount," says Engels. This is so, in

her view, because many designers do not have the technical ability to

do the job quickly and efficiently. An alternative for the business

owner is the do-it-yourself route. While not impossible, this can be a

mightily frustrating process. People think that getting a website from

a computer to the Internet should be a snap, but it rarely is. "There

are bugs," says Engels. "There are always bugs."

A person with technical expertise can get the job done for that basic

four to six page website in two to three hours at a rate of $50 an

hour. A more complicated website, at say 20 pages and including a

shopping cart, can take more like eight hours over a period of two

days.

Maintenance and marketing. Marketing a website involves terra firma as

well as cyberspace. To succeed in the former sphere, business owners

have to make sure that the logos, tag lines, colors, and designs that

they use on their stationery, trucks, storefronts, and brochures are

replicated on their website. Success in the more ethereal space

involves making sure that the website is picked up by search engines.

The latter concern, however, should not be overdone.

"If your customers are in New Jersey, putting marketing money into

coming up in the first 10 search engine results is a waste of money,"

says Engels. You need to be on the search engines, but you don’t need

every web surfer in New Orleans and New Delhi clicking on you.

As for maintenance, Engels says that websites need to be updated three

to four times a year. While new information is being added, the site

should also be evaluated. Where are visitors coming from? Which search

engine sent them over? What keywords did they use? When Engels

performs maintenance, for a cost of about $400, she checks all of this

out, and makes adjustments accordingly.

Small business owners can do this themselves, but she finds that most

are too busy to do so.

Comparison shopping is the number one activity on the Internet, says

Engels. Any business that wants a shot at all of those surfers’

dollars needs to be there. With prices way down, there is little

excuse for parking a company on the shore.

Top Of Page
Surveys in the Spotlight

The New Jersey Chapter of the American Association for Public Opinion

Research presents noted survey expert Roger Tourangeau on Thursday,

March 25, at 5:30 p.m. at the Woodrow Wilson School in an event

sponsored by Mathematica Policy Research. Cost: $10. Call 609-750-4049

for more information.

Tourangeau, a senior research scientist at the University of Michigan

and director of the Joint Program in Survey Methodology at the

University of Maryland, speaks on "Everyday Concepts and Reporting

Errors in Surveys."

Tourangeau earned a Ph.D. in psychology from Yale University and is

the lead author of the Psychology of Survey Response, a classic

reference in the survey field that examines the processes through

which respondents answer questions. Drawing on cognitive psychology,

social psychology, and survey methodology, the book examines the

psychological roots of survey data, how survey responses are

formulated, and how seemingly unimportant features of a survey can

affect the answers obtained.

During the upcoming talk, Tourangeau is expected to describe sources

of comprehension problems in surveys, including problems stemming from

the form of a question, its meaning, and its intended use. He also

will present new findings that trace reporting problems to poor

alignment between the everyday meaning of concepts and their use in

survey questions.

The New Jersey Chapter of the American Association for Public Opinion

Research is made up of individuals who share an interest in public

opinion and survey research and are dedicated to advancing the field’s

theory and methodology. Members work in a wide variety of settings,

including academic institutions, commercial firms, government agencies

and nonprofit groups, as both producers and users of survey data.

Election polling, collecting statistical data, conducting market

research, and improving methods for surveying individuals and

institutions are just a few of the diverse research interests of its

members.

Top Of Page
Corporate Angels

SAVE, the Princeton animal rescue organization, has been presented

with an unusual opportunity to save the lives of hundreds of unwanted

animals.

An anonymous donor has pledged to match donations of $10,000 and more

up to an aggregate total of $1 million. The money will go to build a

new, larger shelter.

The donor is a SAVE volunteer who was moved by the plight of the

shelters’ dogs, who are housed in the center of the building away from

windows and skylights.

The shelter, located at 900 Herrontown Road, is one of just seven

no-kill shelters in the state. Demand for its services far outstrips

its ability to take in animals. It is now turning away 15 to 18

animals a day, a number of whom will be put to death by other

shelters.

In 2003, SAVE rescued more than 1,100 animals. The new facility will

enable it to shelter up to 300 animals at a time, bringing the total

number of animals rescued each year to about 3,200.

The new shelter will feature increased space for animal rehabilitation

and training, community programs, humane education, viewing, bonding,

and adoption.

Businesses are urged to take advantage of the matching funds to make a

difference for unwanted animals. To help out, or to learn more about

SAVE’s capital campaign, call 609-921-6122, ext. 206.

Children’s Futures, a Trenton-based organization funded by the Robert

Wood Johnson Foundation, and working with the New Jersey Press

Association, and the Journalism Resources Institute at Rutgers

University has launched an innovative health/journalism program.

The effort is designed to provide all Trenton infants and young

children with maximum health care in the crucial, early childhood

development years, while at the same time providing Trenton high

school students with training in journalism.

A team of Trenton Central High School students and other youth from

the community participated in a day-long workshop entitled "Many

Community Voices: Telling the Story of Childhood Development, Health,

and Survival Through Young People."

The participating teenagers will develop ideas and future student

pilot projects on how the issues related to young people, their

families, friends, and schoolmates can be better reported through both

the professional news media and student news media. The Trenton

students have access to their own press, photography, cable

television, and radio outlets.

Long range, the young people will be asked to work with their teachers

and with news media representatives on news and information child

development projects.

Roma Bank has installed automated external defibrillators at all of

its branches, an initiative made possible with the assistance of the

Robert Wood Johnson University Hospital at Hamilton, which provided

training for select Roma Bank personnel.

Each year, an estimated 430,000 Americans die of heart disease in an

emergency room or before reaching a hospital. According to research

reported by the American Heart Association, the new availability of

AEDs in public places can double the odds that cardiac arrest victims

will survive.

Top Of Page
YWCA Honors Outstanding Women

The YWCA has honored 13 women at its annual Tribute to Women awards

dinner. They represent academia, medicine, engineering, and the arts.

All have risen to the top of their professionals, while at the same

time making substantial contributions to the community.

This year’s honorees are Patty Burch Byers, Thomas Edison State

College; Yvette Donado, Educational Testing Service; Dr. Rachel Dultz,

Princeton Surgical Associates; Patricia D. Galloway, the

Nielsen-Wurster Group, Inc.; Helene M. Garcia, Merrill Lynch; Amy

Gutmann, Princeton University; Donna M. Huryn, Wyeth Research;

Patricia J. Krantz and Lynn E. McClannahan, Princeton Child

Development Institute; Yuki Moore Laurenti, U.S. Trust Company of New

York; Melinda Parisi, Princeton HealthCare System; Cynthia Westbrook,

Princeton Pro Musica; Susan N. Wilson, the Network for Family Life

Education Rutgers University; and Lois Young, ABC Literacy Resources,

ABC Prison Literacy Program.

Top Of Page
Scholarships Available

Raritan Valley College in North Branch and Delaware Valley College

have signed an agreement that will provide scholarship opportunities

for RVCC students who transfer to the Doylestown, Pennsylvania-based

college.

Under the agreement, RVCC graduates who transfer to Delaware Valley

will be eligible for academic scholarships. Full-time DVC students

with a 2.50 to 2.99 RVCC GPA will receive a minimum of $6,000; those

with a 3.00 to 3.49 GPA will receive a minimum of $7,500; and those

with a 3.50 to 4.0 GPA will receive a minimum of $8,500. All

scholarships will be renewed each year if the student remains in good

academic standing.

The New Jersey Association of Realtors Educational Foundation is

seeking applicants for 21 scholarships totaling $29,500. Scholarships

are open to members of the New Jersey Association of Realtors or to

their relatives.

Scholarships are awarded to high school seniors who will be attending

an undergraduate four-year institution in 2004, students currently

enrolled in undergraduate four-year institutions, and students

pursuing graduate studies.

In 2003, the organization reviewed 90 applications and awarded 20

scholarships totaling $27,750.

Scholarship applications are evaluated on academic achievement,

financial need, sincerity of purpose in real estate endeavors,

contribution to family, school, and community. Applications are

available at www.njar.com. The deadline for applications is Friday,

April 23.

Applications are now available to law school students who wish to be

considered for scholarships awarded annually by the Mercer County Bar

Foundation. Since the early 1960s, the MCBF has awarded scholarships

to Mercer County residents to help them in their academic pursuits in

an accredited law school.

The Foundation’s Scholarship is given to students who show financial

need and are involved in community organizations.

To be considered for an award, applications must be completed and

returned by Friday, April 30. For more information or for an

application, call the Mercer County Bar Foundation at 609-585-6200.

Top Of Page
New Online Master’s Degree Program

The Graduate School at Thomas Edison State College has launched a new

online master’s degree program.

Approved on Monday, February 23, by the New Jersey Commission on

Higher Education, course work for the new master of science in human

resources management degree begins in April of this year.

The online degree program was developed in consultation with members

of the Society of Human Resources Management. The program is an online

distance learning program, delivered via the Internet. Students are

expected to come to Trenton for two weekend residencies. The degree

program requires 21 semester hours of core courses, 12 semester hours

of elective courses, and a three-hour Capstone Project.

For more information, call 888-442-8272 or visit www.tesc.edu.

Top Of Page
Grants

Laura Hyatt of Lawrenceville, an assistant professor of biology at

Rider University, is the recipient of a three-year, $120,434 grant

from the National Science Foundation to study the garlic mustard

plant, an exotic and invasive species that is a pervasive problem in

northeastern forests.

The plant monopolizes the forest floor and changes soil biochemistry

and is known to limit bio-diversity of plants and soil. The project is

designed to reveal how water, nutrient, and light availability

influence the growth rate of garlic mustard populations.

Hyatt and her students will examine more than 40 populations of garlic

mustard growing in different environments in Mercer County. They will

construct a model revealing how water, nutrient, and light influence

seed production, germination, and plant survival, and therefore, the

net population growth.

Research sites include Rosedale Park, Washington Crossing Park, the

Princeton Battlefield, Stony Brook Millstone Watershed, Van Nest Park,

Carson Road, and sites on the Rider campus.

The trustees of the Mercer Foundation Fund, through the Community

Foundations of New Jersey have awarded grants totally $59,000 to a

number of organizations, including Alzheimer’s Association, HomeFront,

Literacy Volunteers of Mercer County, Neighborhood Leadership

Initiative, Partnerships in Philanthropy, Passage Theater Company,

People and Stories/Gente y Cuentos, Rider University, Trenton

Community Music School, and Trenton Dance Institute.


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