Health & Wellness in the Workplace

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Published in U.S. 1 Newspaper on June 14, 2000. All rights reserved.

Strategies for Non-Profits: Larry Krampf

E-mail: MelindaSherwood@princetoninfo.com

Non-profits need to position themselves in the market

just like a for-profit would, says Larry Krampf of Princeton

Communications Group at 20 Nassau Street. "There’s only so many

dollars to go around," he says. "Define who you are and what

you’re best at."

Krampf speaks on "Communication Strategies for the Non-Profit"

on Tuesday, June 20, at 8:30 a.m. at the Middlesex Chamber meeting.

Call 732-821-1700. Free.

A former president of the Middlesex Chamber, Krampf has worked on

the boards of several non-profits, including CancerCare New Jersey

and the Garden State Arts Center. Krampf founded the chamber’s signature

event, "The World’s Largest Networking Party," and came up

with the Blind Golfer’s Tournament for the Foundation Fighting Blindness,

in which Payne Stewart played blindfolded against Pat Brown, a blind

golfer, at Disney World. "Not only did we build a relationship

with Disney," says Krampf, "but we were on national television,

Sports Illustrated, and USA Today. And of course we were able to get

out the mission of what we’re all about."

With a BA in accounting and marketing from Rutgers, Class of 1980,

Krampf was a CPA before starting Princeton Communications Group (www.pcgads.com),

a full service ad agency, 15 years ago. "I’ve always taken a business

approach to marketing," says Krampf. "It’s about putting together

four elements — your goal, your program, your human resources,

and your budget. A lot of times with the non-profit, the program defines

the service and establishes the quality standards for performance.

And it’s very labor intensive, so the marketing plan really has to

be spelled out."

When developing a marketing plan, Krampf recommends the non-profit

consider the following questions:

Who is the ideal customer for the non-profit?

How much is the ideal sponsor worth?

What percentage of the best customers are local?

How do your customers or prospects see you compared with

the alternatives?

What’s the one thing that makes you better than your competition?

"Your customers, your consumers, and your supporters —

those are the three areas that you have to address," says Krampf.

"Make the most use of precious dollars and time, concentrate on

the right target audience, and find a way to have a clear, cogent

message understood."

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Health & Wellness in the Workplace

In two years as corporate nurse at Schweitzer-Mauduit

International, Pat Carroll has caught early signs of a heart

attack in some eight employees. "And they would have never known

otherwise because people don’t tend to go for yearly visits,"

says Carroll, who speaks on "Health and Wellness in the Workplace,"

on Wednesday, June 21, at noon at the Middlesex Chamber meeting at

the Ramada in East Brunswick. Call 732-721-1800. Cost: $25.

Why would a corporation like Schweitzer-Mauduit, manufacturers of

fine paper in Spotswood, hire an in-house nurse? "It’s a win-win

situation," says Carroll, a former nurse at Raritan Bay Hospital

who never dreamed she would end up in industry. "It educates people,

helps prevent them from being injured, keeps our employees happy,

productive, and holds down our costs, because the employer pays 85

percent of the premiums on health insurance and disability." Carroll

also handles human resources tasks such as worker’s compensation,

disability, and private medical coverage.

Roughly 50 percent of Schweitzer-Mauduit employees come to Carroll

for regular blood pressure tests, annual health screenings, health

consulting, and corporate programs aimed at educating people on major

health topics such as colon cancer and breast cancer. Diabetes and

cardiovascular disease are the two most prevalent health problems

among the employee population, says Carroll, who has an RN from the

University of Medicine and Dentistry. "The person is usually not

already sick," she says. "Education is key. You have to look

at the person as a whole — their social life, personal life, work

life — it’s all intertwined. If one thing is off it’s going to

affect all aspects of their life."

Men are at high risk simply for the reason that they don’t often seek

out medical advice or evaluations, says Carroll. "I find women

are much more in tune with their health," she says.

Several of the people in whom Carroll detected the early signs of

heart problems have taken steps to improve their health considerably.

"Some of them they have actually turned their whole life around,"

she says. "They’re eating better, looking better, and they sleep

better at night."


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