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Published in U.S. 1 Newspaper on June 14, 2000. All rights reserved.
Strategies for Non-Profits: Larry Krampf
Non-profits need to position themselves in the market
just like a for-profit would, says Larry Krampf of Princeton
Communications Group at 20 Nassau Street. "There’s only so many
dollars to go around," he says. "Define who you are and what
you’re best at."
Krampf speaks on "Communication Strategies for the Non-Profit"
on Tuesday, June 20, at 8:30 a.m. at the Middlesex Chamber meeting.
Call 732-821-1700. Free.
A former president of the Middlesex Chamber, Krampf has worked on
the boards of several non-profits, including CancerCare New Jersey
and the Garden State Arts Center. Krampf founded the chamber’s signature
event, "The World’s Largest Networking Party," and came up
with the Blind Golfer’s Tournament for the Foundation Fighting Blindness,
in which Payne Stewart played blindfolded against Pat Brown, a blind
golfer, at Disney World. "Not only did we build a relationship
with Disney," says Krampf, "but we were on national television,
Sports Illustrated, and USA Today. And of course we were able to get
out the mission of what we’re all about."
With a BA in accounting and marketing from Rutgers, Class of 1980,
Krampf was a CPA before starting Princeton Communications Group (www.pcgads.com),
a full service ad agency, 15 years ago. "I’ve always taken a business
approach to marketing," says Krampf. "It’s about putting together
four elements — your goal, your program, your human resources,
and your budget. A lot of times with the non-profit, the program defines
the service and establishes the quality standards for performance.
And it’s very labor intensive, so the marketing plan really has to
be spelled out."
When developing a marketing plan, Krampf recommends the non-profit
consider the following questions:
those are the three areas that you have to address," says Krampf.
"Make the most use of precious dollars and time, concentrate on
the right target audience, and find a way to have a clear, cogent
In two years as corporate nurse at Schweitzer-Mauduit
International, Pat Carroll has caught early signs of a heart
attack in some eight employees. "And they would have never known
otherwise because people don’t tend to go for yearly visits,"
says Carroll, who speaks on "Health and Wellness in the Workplace,"
on Wednesday, June 21, at noon at the Middlesex Chamber meeting at
the Ramada in East Brunswick. Call 732-721-1800. Cost: $25.
Why would a corporation like Schweitzer-Mauduit, manufacturers of
fine paper in Spotswood, hire an in-house nurse? "It’s a win-win
situation," says Carroll, a former nurse at Raritan Bay Hospital
who never dreamed she would end up in industry. "It educates people,
helps prevent them from being injured, keeps our employees happy,
productive, and holds down our costs, because the employer pays 85
percent of the premiums on health insurance and disability." Carroll
also handles human resources tasks such as worker’s compensation,
disability, and private medical coverage.
Roughly 50 percent of Schweitzer-Mauduit employees come to Carroll
for regular blood pressure tests, annual health screenings, health
consulting, and corporate programs aimed at educating people on major
health topics such as colon cancer and breast cancer. Diabetes and
cardiovascular disease are the two most prevalent health problems
among the employee population, says Carroll, who has an RN from the
University of Medicine and Dentistry. "The person is usually not
already sick," she says. "Education is key. You have to look
at the person as a whole — their social life, personal life, work
life — it’s all intertwined. If one thing is off it’s going to
affect all aspects of their life."
Men are at high risk simply for the reason that they don’t often seek
out medical advice or evaluations, says Carroll. "I find women
are much more in tune with their health," she says.
Several of the people in whom Carroll detected the early signs of
heart problems have taken steps to improve their health considerably.
"Some of them they have actually turned their whole life around,"
she says. "They’re eating better, looking better, and they sleep
better at night."
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