Women Build

Mercer Courses

Minding Our Business

New Jersey at the RNC

Pro Bono Attorneys

Pro Bono Choices

Donate Please

Corporate Angels

Corrections or additions?

Published in U.S. 1 Newspaper on June 28, 2000. All rights reserved.

Stocking Music

If your company had a theme song, what would it sound

like? When broadband becomes universal, a soundtrack will be an important

component to the corporate website, says Doug Wood, a musician,

composer, founder and president of Omni Music, one of the most recognized

stock music libraries (www.omnimusic.com). "All TV, radio, and

cable stations need a source of music that they can legally license

and use, and the same would be true of corporations," he says.

"As we move into broadband, every corporate website is going to

turn into an entertainment site. The communications business is just

going to explode and I think there’s a bright future for a lot of

creative people in that business."

Wood will speak on "What Every Media Professional Should Know

About Stock Music" for the Moving Image Professionals and Princeton

ITVA on Wednesday, June 28, at 6:30 p.m. at Good Time Charley’s. Cost:

$10 and cash bar. Call Andy Kienzle at 609-394-4818 or E-mail:

andy@tv-is.com.

Wood will talk about the role of music in a production, how it sets

the tone, and how it lets the viewer know how to feel. Learning to

pick the right music, what kind of assistance to expect from the stock

music provider, and the legal and economic aspects of licensing stock

music for video, new media, and the Web will also be covered.

Everyone knows that music is a critical element of virtually any video

or film production, but most budgets don’t allow for the creation

of a custom score or the purchase of rights to a popular song. And

contrary to what some industry people think, it’s not legal to use

a few bars or notes of a copyrighted composition, no matter how short,

says Wood, who is also on the board of directors for ASCAP, one of

the largest music licensing organizations in the world. "There

are so many misconceptions that hover around this subject," he

says. "The most commonly asked question is how much music can

I get away with using and the answer is none."

That’s where stock music comes in. Omni (www.omni.com) was one of

the very first American companies to offer contemporary production

music, says Wood, who co-founded the business with his wife, Patti,

in 1975. Raised in Port Washington, New York, Wood met Patti at the

age of 4, and both later attended Manhattan School of Music. During

the Vietnam War, Wood worked in a warehouse in Philadelphia sending

medical supplies to soldiers overseas. Following the war, he studied

music composition for two years before launching the business with

his wife in their living room. Omni now has 15 employees and works

with 75 composers world-wide.

Some stock music companies specialize in compositions that are obvious

rip-offs of well-known songs — not Omni. "Some people give

you a song that’s so close to Mission Impossible that you can’t tell

the difference," he says. "That’s not what we do. I always

look for specific kinds of talent, people who are doing something

different from what we have."

You can convey a sense of time, place, purpose, and direction to an

audience very quickly without capitalizing on familiarity, says Wood.

"If somebody said we’re a forward thinking Internet company with

a smile," he says, "I’ve got music that will do that."

The outlook for stock music companies like Omni looks good with the

growth in the media, and Wood says there are a lot of new companies

coming into fill this new demand. "It’s not a case where we have

a captive market," he says. "There’s a lot of room for companies

and composers to get involved in this field."

— Melinda Sherwood

Top Of Page
Women Build

Trenton’s first "Women Build" project —

a house constructed solely by women — began the week of June 26

at Habitat for Humanity. Crews of women are working through the initial

week and continue through the summer on Saturdays, says Carol Gerrish

of Landmark Strategies in Monmouth Junction who is project coordinator

(carol@transformingwork.com). Mike O’Hara of the Hamilton Home

Depot on Route 130 South will give a construction workshop for prospective

women builders on Saturday, July 1, at noon.

Governor Christine Todd Whitman has pledged her active participation,

and the following groups have pledged $1,000 plus significant work

hours: Hightstown-East Windsor BPW, NJAWBO Mercer chapter,

Central Jersey Women’s Network, Withum Smith & Brown, Mercer County

Bar, Mercer County Board of Realtors, and the Junior League.

To volunteer, sign up at www.habitatnj.com or call Sandy Soule

at 609-655-0049.

In another Habitat for Humanity event, Janssen Pharmaceutica

and the Trenton Times each presented keys to a new home to an

underprivileged family on Saturday, June 24. Janssen has more than

700 employees in Titusville (609-730-2412).

Top Of Page
Mercer Courses

To finish your summer with more than a good tan, there

is still time to sign up for credit courses and certification programs.

On the credit side, Mercer County Community College offers a handful

of professional development courses, each worth roughly three credits,

during its six-week summer session, which begins Wednesday, July 5,

and runs through August 16. These three credit courses cost $231 for

Mercer residents, but classes include a fee ranging from $25 to $75

per course. The last day to register is June 29. Call admissions at

609-586-0505.

Business classes last 3 or 3 1/2 hours and generally begin weeknights

at 6 p.m. They include "Office Accounting II," on Monday and

Wednesdays at 6 p.m. "Business Organization and Management,"

on Tuesdays and Thursdays at 6 p.m., "Business Mathematics,"

on Mondays and Wednesdays at 9 a.m.; "Business Law II," Tuesdays

and Thursdays at 6 p.m.; "Basic Economics," Mondays and Wednesdays

at 6 p.m.; "Economics of Money and Banking," Tuesdays and

Thursdays at 6 p.m.

There is also a slew of computer courses designed for both the industry

professional and people who just want to update their skills: "Introduction

to Computer Science," on Mondays, Wednesdays, and Thursdays, 1

to 4:45 p.m.; "Computer Concepts," Mondays and Wednesdays

from 1 to 5:30 p.m., or 5:30 to 10 p.m.; "Internet and Computer

Technology," Tuesdays and Thursdays, from 8:30 a.m. to 1 p.m.;

and "BASIC Programming," on Mondays and Wednesdays from 5:30

to 9:50 p.m.

Also "Introduction to Visual Basic," Tuesdays and Thursdays,

5:30 p.m to 9:30 p.m.; "Advanced Visual Basic," Mondays and

Wednesdays 5:30 p.m. to 9:50 p.m.; "JAVA Programming," Mondays

and Wednesdays, 9 a.m. to 1 p.m.; "Windows NT Network Administration,"

Mondays and Wednesdays, 5:50 to 10 p.m.; "Windows NT Technical

Support," Tuesdays and Thursdays, 5:50 to 10 p.m.; "Internet

Information Server," Mondays and Wednesdays, 5:50 to 10 p.m.;

and "Netware Advanced Networking Topics," Tuesday and Thursdays,

5:50 to 10 p.m.

For softer skills, "Public Speaking" is offered both Mondays

and Wednesdays or Tuesdays and Thursdays, at 6 p.m.; and "Statistics

for Social and Health Sciences" is on Mondays, Wednesdays, and

Thursdays, from 9:10 to 11:30 a.m. There are also several introductory

and intermediate-level courses in biology, chemistry, mathematics,

psychology, sociology, archaeology, health and fitness, and foreign

languages scheduled for the summer session.

Mercer also offers a Funeral Service Certificate program to help people

prepare for national and state licensing examinations. "Principles

of Embalming II" is offered this session. Classes are scheduled

to meet the demands of students. Call Professor Robert Smith at 609-586-4800,

ext. 3472. "Fire Protection Systems," on Tuesdays and Thursdays,

6:45 to 10 p.m., is also offered for those interested in fire service

or related fields, such as security, police, industrial safety, architecture

and building safety.

For the following courses in the continuing education department,

call 609-586-9446. The paralegal certificate involves six on-line

courses, at $199 per course, starting Wednesdays, July 12 and August

9 (www.ed2go.com/mccc.edu). The courses include "Legal Documents

and Analysis" and "Evidence, Legal Interviewing, and Investigation."

Another certificate that can be obtained is in project management

principals. Sessions start July 12 and August 9, and such courses

as "Planning, Executing, and Controlling" cost $99.

"Diversity" is an elective for those taking the Child Care

Career Development Certificate, and this five-session course starts

Monday, July 10, at 7 p.m. at the Prodigy Learning Center at 450 College

Road East. The center is partnering with MCCC to offer this course,

which meets the annual staff development requirements mandated by

the state. The certificate requires three core courses and seven electives,

which might include "Water, Sand & Wood," "Creative Dramatics,"

and "Movement & Music with Young Children." A core course

in "Problem Solving" starts Monday, August 14, at 7 p.m. at

the Prodigy center.

Certification would not seem to be a high priority for an entrepreneur

who wants to start a business, but just such a certificate can be

earned. Consultants and bankers might want these credentials. Eight

courses are required, including "Recordkeeping for a Small Business

I," taught by P.K. Vasudevan, CPA, in six sessions starting

Tuesday, July 11, at 7 p.m. ($70) and "Forming Your Own Corporation,"

taught by attorney Murray Gendzel on Saturday, August 12, at

9 a.m. ($25).

Teachers who want to segue into a business job can study for a training

certificate, which requires four core courses and two electives. "Program

Evaluation," an elective course for training certificate, will

be taught by James Moore in two sessions starting Friday, July

14, at 9 a.m. for $90. Call Lynn Coopersmith for content information.

Top Of Page
Minding Our Business

Budding entrepreneurs get a chance to learn the nuts

and bolts of operating a business at Rider University’s Minding Our

Business summer program. Beginning on Wednesday, July 5, students

from Arthur J. Holland and Martin Luther King middle schools will

get 10 days of entrepreneurial training under Kevin Wortham,

chief administrator and instructor of the program, which includes

workshops on conflict resolution, career planning, the Internet, preparation

for college admissions, and how to run a music business. Students

will also take field trips to New York, area businesses, and get to

test their newfound skills at a summer flea market.

"Minding Our Business seeks to advance the personal and vocational

development of inner city youth through entrepreneurship, education,

and mentoring," says Sigfredo Hernandez, association professor

of marketing at Rider and founder of MOB.

MOB students will go to the New York Stock Exchange and to New York’s

wholesale district where they can buy products and supplies on Friday,

July 14. The fruits of the students’ preparation and labor will come

to fruition on Saturday, July 15, and for nine consecutive Saturdays,

when they sell their wares at the Trenton Flea Market on the front

lawn of the Martin Luther King School from 9 a.m. to 2 p.m. To sign

up, students need $25 of "seed money," which will be returned

after the program. Call 609-895-5509.

Top Of Page
New Jersey at the RNC

The spotlight will be on New Jersey companies at the Republican National

Convention in August. The New Jersey Commerce & Economic Growth Commission

is assembling 8,000 to 10,000 promotional delegate bags filled with

New Jersey goods and products. The goal of the program is to highlight

to the convention and the nation all of the common day-to-day products

conceived or produced in New Jersey — from homegrown cranberry

juice, to the Band-Aid, to M&Ms, to the first light bulb.

Companies interested in donating products to be part of this promotional

effort should contact Cris Tarangioli at the Commerce Commission

at 609-633-0981.

Top Of Page
Pro Bono Attorneys

The Forrestal Village-based law firm, Reed Smith Shaw

& McClay, has an ongoing commitment to HomeFront to help needy Mercer

County families make the transition to independent living. Mark

Melodia, a Reed Smith partner, says his firm provides year-round

pro bono legal services to HomeFront families in Mercer County.

"What began as an occasional commitment to provide pro bono legal

services to families working with HomeFront has evolved into a truly

enjoyable year round relationship," says Leonard Bernstein,

administrative partner. Now personnel from the law firm are donating

housewares, supplies, and diapers for families in temporary housing

and shelters and also personally delivering meals to these families.

To volunteer, call 609-989-9417.

Top Of Page
Pro Bono Choices

Working on a pro bono basis is a common practice among

marketing and advertising firms because it is an opportunity to showcase

creative skills. "Pro bono work allows us to flex our creative

muscles without the politics of a paying client," says Michael

Visnov, president of Parachute Creative, the Morristown-based advertising

agency that donated creative services to Trenton’s Heritage Days.

Parachute Creative provided a complete makeover to showcase the festivals

new format, changing from a street-based ethnically diverse fair to

a historically roots festival at Trenton’s parks and historic sites.

The agency contributed design, media placement, and public relations

services (www.parachutecreative.com, 215-295-8444).

Visnov suggests considering these guidelines before taking on pro

bono work:

Establish a mutually beneficial relationship. "Both

parties need to recognize the value in each other’s services and trust

in each other’s experience."

Choose a client with clear goals. The client must be able

to succinctly express what it desires to accomplish.

Be sure the client is not in a rush. Even though pro bono

work is satisfying and enjoyable — and may be the work that your

staff prefers — work for compensatory (paid) clients must come

first.

Top Of Page
Donate Please

Sponsors are needed for the golf and tennis tournament

of the Princeton Chamber, set for Tuesday, September 19, at the Bedens

Brook Club. Master sponsorships cost $2,000 and include name recognition

on all promotional flyers and announcements, a full page ad in the

program, a banner on the day of the tournament, and two golf players.

To sponsor one hole costs $150, and to put your name on either the

driving range or the putting green costs $250.

The tennis court sponsor pays $40. To provide golf balls with your

company’s name on them, you would need to provide 112 sleeves, and

to do the same for tennis balls requires 30 cans. Just to play costs

$250, and for tennis only is $125. Showing up just for the dinner

is $65. For information call 609-520-1776.

Top Of Page
Corporate Angels

Pennington Athletic Club, Nexus Properties, Bristol-Myers

Squibb, Merrill Lynch , and the New Jersey Sports & Exposition

Authority were the corporate sponsors of the American Cancer Society’s

Relay For Life, which raised over $165,000 for research, advocacy,

and services programs in Central New Jersey.

The New Jersey State Library awarded the Franklin Township

Public Library a grant of $15,000 to digitize newspapers, photographs,

etc..

Yvonne M. Calcagno, vice president of community development

at First Union National Bank , received a corporate leadership

award from the First Occupational Center of New Jersey for her efforts

on behalf of disabled and disadvantaged people.

Sunday, June 25, marked the first time that Bristol-Myers

Squibb was the host for the American Diabetes Association’s annual

Tour de Cure 2000. At the Province Line Road site, riders could choose

from 10, 30, or 62.3 mile rides. Bristol-Myers Squibb, which has a

line of oral antidiabetic products on the market, provided breakfast

and lunch for all riders and volunteers.

NJN Foundation raised nearly $1 million, including the

$100,000 contribution from AT&T, at a June 1 gala at the Brunswick

Hilton. James E. Carnes, president and CEO for Sarnoff Corporation,

received the Chairman’s Award.

Calvin O. Iszard, field manager external affairs for Bell

Atlantic – New Jersey Inc. chairs the American Heart Association’s

Mercer County walk on Saturday, September 16, at the Mercer County

park Marine Area. The top three contributors to last year’s walk were

RWJ Foundation, Bristol-Myers Squibb, and the Eagle Group,

followed by Capital Health System, DanMor Mechanical, St. Lawrence

Rehabilitation Center, Total Travel, RWJ University Hospital @ Hamilton,

Merrill Lynch, and Dow Jones. Call 732-821-2610.

Walks are also scheduled for Duke Island Park in Bridgewater on October

14, Thompson Park in Lincroft on October 14, and Middlesex County

College in Edison on October 22.

Community Action Services Center Inc. received a grant

from the Minority Males Community Challenge Grant initiative to provide

an in-school mentoring program for immigrant youths. A total of $400,000

in grants were awarded to eight agencies.

Celebrating its 75th anniversary, Yardville National Bank

gave 28 $1,000 scholarships to students from 14 high schools. More

than $250,000 has been donated since this program began in the 1950s.

YNB officers attend each school’s awards night to present the certificates,

and the checks were handed out on June 23 at a ceremony at the bank’s

new headquarters at 2465 Kuser Road.

Bloomberg LP is one of the major donors to the second

annual Educator Institute, sponsored by the Princeton Chamber and

open to district and secondary-level educators. Aimed at offering

a forum for meaningful dialogue between educators and business leaders,

this institute is scheduled for Monday, July 10, to Friday, July 14.

Teachers and administrators will visit companies in the finance, technology,

hospital, and health industries to learn how to help students meet

demands in the workplace.

Also major supporters of this institute are DeVry Institute, Free

Enterprise Foundation, Hyatt Regency Princeton, Mercer County Technical

Schools, RWJ University Hospital at Hamilton, and the Sarnoff

Corporation. For information call 609-520-1776.


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