Before you can be considered for a position, you need to be found, says Alex Freund, the career coach known as the landing expert. While Freund’s assertion may seem obvious to most people seeking new opportunities, their LinkedIn profiles often keep them hidden from recruiters.

At an upcoming event designed to help strengthen your profile, Freund, who has helped more than 725 people land new positions, will cover several topics: the role of LinkedIn in a job search; job transitions and unemployment; a recruiter’s view of a candidate; an optimized profile versus a poor one; and free tools and techniques for creating an intriguing profile.

Titled “LinkedIn: It’s About Being Found,” the free event takes place at the Princeton Public Library, Friday, July 28, from 9:45 a.m. to noon. It is sponsored by the Professional Services Group.

Freund has found that most people don’t give enough attention to their LinkedIn title or headline, often inserting their last job title. But this important piece of real estate is how viewers define you, often within seconds, says Freund. “When you view someone’s profile, what you see immediately is the person’s headline, or ‘tagline.’” As the author of your profile, says Freund, “you want the viewer to look at your title and say, ‘This person is interesting. I want to learn more.’”

On point, Freund’s LinkedIn headline starts with the phrase: “Real Interview Questions — Answered.” It then mentions his offerings: career coaching, video, skype, career decisions, and more. “You want the headline to be intriguing. You want it to be memorable,” Freund says.

As a tool of inbound marketing, a strong LinkedIn profile makes it easy for recruiters to call you once they know you have the talents they’re looking for, Freund says. But, he cautions, you need to keep in mind, there are two sets of eyes looking at your online profile. One set is human, and the other is a form of artificial intelligence known as ATS, (Applicant Tracking System). Companies use ATS to find keywords that represent the skills and experience they’re looking for. Profiles and resumes that include the right keywords increase your chance of being found by the recruiter.

“Everything boils down to keywords, the search words people use to find what they’re looking for,” says Freund, who uses an online tool to compare search trends for similar words or phrases. He found that “career coach” yields more searches than “career counsellor.” Taking it a step further, he found that “coaching”yields twice as many searches as “coach.”

As one who uses practical tools to achieve results, Freund likes to share these tools with clients and website visitors:

He offers a free self-assessment guide on his LinkedIn page that helps viewers identify areas of their career development that need improvement.

He also maintains the Landing Expert List which can be accessed from his website: www.landingexpert.com. The “list” is a database of networking groups with names, descriptions, locations, and meeting dates, searchable by group name or location. “It’s the bible of networking,” he says.

Born in Romania, Freund was exposed to the concepts of business leadership as the son of an executive of a large shoe manufacturing company. When Freund was 13, his family moved to Israel. After relocating and adjusting to their new environment, his father changed his career path and became involved in hotel management. Young Freund went to high school and college in Israel and during his schooling, learned to communicate in Hungarian, Russian, French, German, Hebrew, and English.

After serving his mandatory military obligation in Israel, he found work in the hospitality field, became married and after a few years, moved to the U.S. with his wife. His goal was to enroll in the Cornell Hotel School. Although he did not succeed on his first attempt, he persisted and eventually was accepted at Cornell, graduated, and landed a hotel job in Rochester. As much as he enjoyed the industry, he was frustrated by long work days, which added up to 73 hours a week.

Seeking a better work environment, he landed a job in a hospital as the director of the dietary department, and later moved on to a position with an insurance company. Throughout his career, he has held executive positions at Honeywell, Sanofi, and Tyco International.

At age 60, Freund, found himself out of a job. As a person with training and experience in career development who enjoys helping people, he was encouraged by friends to become a career coach. For a while, he helped people for free until his friends convinced him to charge for his services. For the past 12 years, he has been working in this field, specializing in interview preparation.

When not coaching individuals, Freund teaches at the Princeton Adult School and conducts free resume tune ups and LinkedIn profile workshops at Trinity Church and other locations.

On July 24, Freund will give a presentation on body language and interview success, which will cover the science behind body language, “how” versus “what” you say, unconscious miscues, how men and women communicate differently, and techniques that convey confidence. For more information, visit his calendar page at www.landingexpert.com.

While the techniques that he shares can be used by anyone, his private coaching is individualistic. “The first and most important aspect of coaching is that I need to understand you, your professional background, and your career circumstances,” Freund says.

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