Mark Shapiro, executive vice president and general manager of the Cleveland Indians, will present the keynote address at Princeton University’s third annual Sports Symposium on Friday, December 5.

The twice-named Major League Baseball GM of the Year and his father, Ronald, co-founder and chairman of the Shapiro Negotiations Institute, will headline a slate of sports industry professionals nearly 50 deep in the half-day symposium, which takes place in Friend Center beginning at noon. For more information, E-mail or

Professionals from the Breeders’ Cup Limited, Canadian Football League, Comcast SportsNet, CNBC, ESPN, IMG, Ladies Professional Golf Association, National Basketball Association, National Collegiate Athletic Association, Proskauer Rose, Sports Illustrated, USA Boxing, and numerous sports agencies will be on hand to discuss various aspects and trends of the sports industry.

The event also will give students, sports professionals, and prospective sports professionals an opportunity to learn from and network with the most accomplished individuals in the sports industry.

Overall, the university has scheduled 47 speakers and moderators, including 25 chairmen, CEOs, managing directors, partners, and presidents, eight vice presidents, several marketing directors, and even two Olympic gold medalists — Princeton student and speed skater Joey Cheek and university alumnus and rower Caroline Lind.

The keynote conversation is followed by seven panel discussions on the Olympics, sports marketing and sponsorships, sports media and technology, and athlete marketing and representation.

Speakers include Ben Sturner, founder and CEO of Leverage Agency, the Manhattan-based marketing firm that is sponsoring the symposium, Mark Cohon, commissioner of the Canadian Football League, Christopher Heck, senior vice president of team business operations for the NBA, Barry Hyde, CEO of the United States Golf Association, Gary Jacobus, managing director of corporate partnerships for the United States Tennis Association, Terry Lefton, editor-at-large of SportsBusiness Journal and SportsBusiness Daily, Jon Litner, president of Comcast SportsNet, Burke Magnus, senior vice president of college sports programming for ESPN, and Jim Millman, CEO of USA Boxing..

Shapiro leads off the events. Before joining the Indians in 1991, Shapiro played football for Princeton and graduated with a bachelor’s in history in 1989. He was named to the elite Forty Under 40 by the SportsBusiness Journal was twice named general manager of the year by the Sporting News. In 2007 he took the Indians to the brink of a World Series.

His father is considered one of baseball’s most respected agent-attorneys, representing more Hall of Famers than any other agent. The Sporting News named him among the most powerful people in sports.

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