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Published in U.S. 1 Newspaper on March 8, 2000. All rights reserved.

Shuttle America

Trenton-Mercer Airport’s Shuttle America just got a

little more convenient — following the "bid for a fare"

model set by Priceline.com, the airline is now offering "Name

Your Price" feature on its new website, http://www.shuttleamerica.com.

Now business travelers can dip below the standard fare, which is already

as low as $59 to Boston. The Name Your Price feature is ideal for

business travelers who have a degree of flexibility in their schedule,

says Mark Cestari, Shuttle America’s spokesperson. "The

low range is typically a $21 for a 14-day advance purchase fare,"

he says. "Say you’re four days out from travel, and the walk-up

price is $149, you might bid $89."

Shuttle America is receiving roughly 100 bids a day from travelers

and accepting roughly 45 percent of those offers. The airline, which

opened in 1999, just added a flight to Greensboro, North Carolina,

but the Boston to Trenton commute remains the most popular.

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